Best for
Best for creators and small teams that want a straightforward email marketing platform with a flexible editor, automation and landing pages.
- Freelancers
- Small and mid-sized
- Enterprise
Email Marketing Comparison
MailerLite vs. Salesforce Marketing Cloud
At a glance
At a glance
Best for
Best for enterprises already running Salesforce that want marketing working from the same customer profile as sales and service.
- Enterprise
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | MailerLite | Salesforce Marketing Cloud |
|---|---|---|
| Starting price | lower value From $12 / month Comfort plan; the price scales with the number of subscribers. | From $1500 / org / month Marketing Cloud Next Growth is $1,500 per organisation per month, billed annually; Advanced is $3,250. Personalization, Marketing Intelligence and Loyalty Management are separately priced add-ons. |
| Free trial | Free plan available for up to 250 subscribers | Not stated |
| API | Yes, API access on all paid plans | Yes, prebuilt connectors and APIs across the Salesforce platform |
| Hosting | Cloud (SaaS) | Cloud (SaaS) |
| Campaign types | Yes, email campaigns and newsletters, plus landing pages and websites | Email, SMS and web messaging, with two-way SMS and WhatsApp conversations on the Advanced edition, plus forms and landing pages from Growth up |
| Automation and journeys | Yes, automation workflows, unlimited on the paid plans | Yes, multi-channel journeys from the Growth edition, path experimentation on Advanced, and Agentforce agents that assemble and optimise campaigns against a stated goal |
| Segmentation and personalisation | Yes, dynamic segments, tags and dynamic content, with Smart Sending timing delivery per subscriber | Yes, segments generated in real time by Agentforce agents over unified profiles from Data 360 |
| Templates and editor | Yes, drag-and-drop, simple and custom HTML editors with customizable templates | Campaign and content creation assisted by Agentforce agents, with forms and landing pages included from the Growth edition |
| Deliverability and testing | Yes, A/B testing on every plan, with a deliverability consultation and dedicated IP on higher plans | Deliverability is managed and tracked inside the platform, with engagement scoring, subscriber preference management and audience refinement as the levers; testing runs to A/B/n tests, and send time and frequency are optimised per subscriber |
| Ecommerce and CRM data | Yes, integrations with Stripe, Shopify and WooCommerce | Yes, Data 360 unifies customer, campaign and revenue signals into one profile, with prebuilt connectors to Salesforce CRM and outside systems |
| Integrations and API | Yes, API access on all paid plans | Yes, prebuilt connectors and APIs across the Salesforce ecosystem, including Service Cloud and Data 360 |
| AI features | Yes | Yes |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | Email helpdesk, Chat, Community forum | Not stated |
| Onboarding | Not stated | Documentation and knowledge base |
| Company size | more entries Freelancers, Small and mid-sized, Enterprise | Enterprise |
| Integrations | Stripe, Shopify, WooCommerce | Not stated |
Add a tool
Adds a column to the table, from the tools in this category.
Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Starting price MailerLite From $12 / month Salesforce Marketing Cloud From $1500 / org / month
- Company size MailerLite Freelancers, Small and mid-sized, Enterprise Salesforce Marketing Cloud Enterprise
- API MailerLite Yes, API access on all paid plans Salesforce Marketing Cloud Yes, prebuilt connectors and APIs across the Salesforce platform
- Campaign types MailerLite Yes, email campaigns and newsletters, plus landing pages and websites Salesforce Marketing Cloud Email, SMS and web messaging, with two-way SMS and WhatsApp conversations on the Advanced edition, plus forms and landing pages from Growth up
- Automation and journeys MailerLite Yes, automation workflows, unlimited on the paid plans Salesforce Marketing Cloud Yes, multi-channel journeys from the Growth edition, path experimentation on Advanced, and Agentforce agents that assemble and optimise campaigns against a stated goal
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
MailerLite
Strengths
- Drag-and-drop, simple and custom HTML editors on every plan
- A/B testing available on every plan, including the free tier
- AI email and subject line generator
- Free plan for up to 250 subscribers
Limitations
- Prices scale with the number of subscribers
- Deliverability consultation and dedicated IP are reserved for the higher plans
Salesforce Marketing Cloud
Strengths
- List prices are published, which is unusual for an enterprise marketing suite
- Agentforce agents build segments, create campaigns and optimise performance inside the platform
- Data 360 unifies customer, campaign and revenue data with the rest of Salesforce
- Two-way SMS and WhatsApp conversations on the Advanced edition
Limitations
- Licensed per organisation per month and billed annually, so the entry cost does not scale down with a small list
- Personalization, Marketing Intelligence and Loyalty Management are add-ons starting at $8,000 per organisation per month
- Several distinct products share the Marketing Cloud name, so the edition matters more than the brand
- Deliverability tooling is not set out on the public pricing or product pages
Plans
Pricing
MailerLite
- Free $0 / month Up to 250 subscribers and 2,500 monthly emails, with 3 automations and community support.
- Comfort From $12 / month Adds 50 automations, an AI writing assistant and 24/7 email support. Scales with subscribers.
- Power From $25 / month Adds unlimited automations and monthly emails, a deliverability consultation and 24/7 live chat support. Scales with subscribers.
- Enterprise Not stated Custom pricing for 200K+ subscribers, with a dedicated success manager, priority support and a dedicated IP option.
Salesforce Marketing Cloud
- Marketing Cloud Next Growth $1,500 Per organisation per month, billed annually. Agentforce campaign creation, multi-channel journeys, forms and landing pages.
- Marketing Cloud Next Advanced $3,250 Per organisation per month, billed annually. Adds path experimentation and two-way conversations for SMS and WhatsApp.
- Salesforce Personalization $8,000 Add-on, per organisation per month billed annually. Web, mobile app and email personalisation, Agentforce decisioning, product and content recommendations.
- Marketing Intelligence $10,000 Add-on, per organisation per month billed annually. Agentforce paid media optimisation, AI campaign summaries, data enrichment and visualisations.
- Loyalty Management $20,000 Add-on, per organisation per month billed annually. Agentforce loyalty promotion creation, CRM loyalty analytics and dynamic promotions management.
What users say
Review Scores · opens after launch
MailerLite
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Salesforce Marketing Cloud
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Where this comes from
Where this comes from
MailerLite https://www.mailerlite.com · checked against the official source on 2026-08-19
Salesforce Marketing Cloud https://www.salesforce.com/marketing/ · checked against the official source on 2026-09-07
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.