MailerLite
An email marketing platform with a drag-and-drop editor, automation workflows, landing pages and an API.
An AI email generator, subject line generator and writing assistant help draft campaigns
- Starting price
- From $12 / month
- Free trial
- Free plan available for up to 250 subscribers
- API
- Yes, API access on all paid plans
Overview
MailerLite is an email marketing platform built around a drag-and-drop builder, automation workflows and audience segmentation. It offers drag-and-drop, simple and custom HTML editors on every plan, customizable templates, A/B testing on all plans including the free tier, dynamic content and a Smart Sending feature that times delivery per subscriber. Automation workflows are unlimited on the paid plans, and an AI email generator and writing assistant help draft campaigns. All paid plans include API access, landing pages and websites, and pricing follows the number of subscribers.
Our take
MailerLite is the tool to pick when the requirement is a good-looking newsletter at a low price and nobody wants a platform to learn. A/B testing on the free tier is unusual and makes it genuinely testable before paying. The limit is ambition rather than quality: there is no CRM, the segmentation is list-based, and a team that needs behaviour-triggered journeys across several channels should look at a marketing automation platform instead. Deliverability support and a dedicated IP sit on the upper plans, which matters once the list is large enough for inbox placement to be a real problem.
Key Facts
| Category | |
|---|---|
| Starting price | From $12 / month Comfort plan; the price scales with the number of subscribers. |
| Free trial | Free plan available for up to 250 subscribers |
| API | Yes, API access on all paid plans |
| Hosting | Cloud (SaaS) |
Features
- Campaign types
- Yes, email campaigns and newsletters, plus landing pages and websites
- Automation and journeys
- Yes, automation workflows, unlimited on the paid plans
- Segmentation and personalisation
- Yes, dynamic segments, tags and dynamic content, with Smart Sending timing delivery per subscriber
- Templates and editor
- Yes, drag-and-drop, simple and custom HTML editors with customizable templates
- Deliverability and testing
- Yes, A/B testing on every plan, with a deliverability consultation and dedicated IP on higher plans
- Ecommerce and CRM data
- Yes, integrations with Stripe, Shopify and WooCommerce
- Integrations and API
- Yes, API access on all paid plans
Integrations
- Stripe
- Shopify
- WooCommerce
Deployment and Support
- Deployment
-
- Cloud (SaaS)
- Browser-based
- Support
-
- Email helpdesk
- Chat
- Community forum
- Company size
-
- Freelancers
- Small and mid-sized
- Enterprise
Pros and Cons
Strengths
- Drag-and-drop, simple and custom HTML editors on every plan
- A/B testing available on every plan, including the free tier
- AI email and subject line generator
- Free plan for up to 250 subscribers
Limitations
- Prices scale with the number of subscribers
- Deliverability consultation and dedicated IP are reserved for the higher plans
Pricing
-
Free
$0 / month
Up to 250 subscribers and 2,500 monthly emails, with 3 automations and community support.
-
Comfort
From $12 / month
Adds 50 automations, an AI writing assistant and 24/7 email support. Scales with subscribers.
-
Power
From $25 / month
Adds unlimited automations and monthly emails, a deliverability consultation and 24/7 live chat support. Scales with subscribers.
-
Enterprise
Not stated
Custom pricing for 200K+ subscribers, with a dedicated success manager, priority support and a dedicated IP option.
Alternatives and Comparisons
FAQ
- What plans does MailerLite offer?
- MailerLite is sold in four plans: Free, Comfort, Power and Enterprise. The price scales with the number of subscribers, and the paid plans add more automations, unlimited monthly emails and higher support tiers.
- Does MailerLite have an API?
- Yes. API access is included on all paid plans, alongside integrations with Stripe, Shopify and WooCommerce.
- Does MailerLite include AI?
- Yes. MailerLite includes an AI email generator, a subject line generator and a writing assistant to help draft campaigns.
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