Best for
Best for engineering teams sending at high volume that need an API and SMTP relay, with the option of an EU data centre.
- Freelancers
- Small and mid-sized
- Enterprise
Email Marketing Comparison
Mailgun vs. Moosend
At a glance
At a glance
Best for
Best for small and mid-sized teams that want automation and segmentation without enterprise pricing.
- Small and mid-sized
- Enterprise
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | Mailgun | Moosend |
|---|---|---|
| Starting price | Free tier; Basic from $15 / month Basic $15 per month for 10,000 emails, Foundation $35 for 50,000 and Scale $90 for 100,000, then Enterprise on request. Overage is $1.80 per 1,000 on Basic and Foundation and $1.10 on Scale. Foundation and Scale are free for the first month. | Not stated |
| Free trial | Free tier: 100 emails per day | 30-day free trial, no credit card, up to 1,000 contacts |
| API | Yes, RESTful email API and SMTP relay, with official SDKs for Python, Ruby, PHP, Java, C#, Node.js and Go | Yes, transactional email over SMTP and an API |
| Hosting | Cloud (SaaS), with data centres in the US and the EU | Cloud (SaaS) |
| Campaign types | Transactional and bulk sending over the RESTful API or the SMTP relay, batch sending of up to 1,000 personalised messages per call, scheduled messages, and inbound routing that parses received mail into UTF-8 JSON | Yes, email campaigns and newsletters, plus landing pages and subscription forms |
| Automation and journeys | No journey builder. Sends are triggered by your own application, with message scheduling and Send Time Optimization placing individual messages when a recipient is most likely to engage. | Yes, marketing automation workflows |
| Segmentation and personalisation | Per-recipient personalisation through batch sending, which substitutes recipient variables for up to 1,000 addresses in a single API call; mailing lists are documented in the user manual. | Yes, audience segmentation |
| Templates and editor | Reusable templates, documented in the user manual alongside mailing lists, batch sending and scheduling; there is no drag-and-drop campaign designer in the sending product | Yes, a drag-and-drop email builder with templates and an AI Writer |
| Deliverability and testing | Authentication covers SPF, DKIM, DMARC and BIMI, with suppression management and an email validation API. Deeper tooling sits in Mailgun Optimize, priced separately: inbox placement testing down to the tab or folder, blocklist and spam trap monitoring with Google Postmaster Tools and Microsoft SNDS integration, preview rendering on 100+ devices and clients, and deliverability consulting. One dedicated IP is included from Foundation; extra IPs are $59 per month. | Yes, A/B testing and real-time reporting, with deliverability optimization on Enterprise |
| Ecommerce and CRM data | No store or CRM data model of its own; orders and customer records stay in the system they come from. The integrations directory connects Salesforce, Salesforce Agentforce Marketing, HubSpot, SAP S/4HANA Private Cloud Edition and WordPress, whose free Mailgun plugin also carries the mail from plugins running on it such as WooCommerce. Shopify runs through Zapier rather than a Shopify app, triggering on events such as a new order to send a message or add the customer to a Mailgun list. | Yes, abandoned cart email series, personalised product recommendations, visitor tracking via plugin or code, and Audience Discovery, an AI tool that turns behavioural data into smart tags |
| Integrations and API | Yes, RESTful email API and SMTP relay, plus an SMTP API for finer sending control, webhooks for real-time event data and an email validation API. Official SDKs for Python, Ruby, PHP, Java, C#, Node.js and Go. | Yes, transactional email via SMTP and an API, with 80+ integrations |
| AI features | No | stated Yes |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | more entries Email helpdesk, Phone, Chat | Email helpdesk, Chat |
| Onboarding | Documentation and knowledge base | Documentation and knowledge base |
| Company size | more entries Freelancers, Small and mid-sized, Enterprise | Small and mid-sized, Enterprise |
| Integrations | more entries Salesforce, HubSpot, Shopify, WordPress, WooCommerce, SAP S/4HANA, Zapier, Make, n8n, Pipedream, Workato, Slack, Asana, Google Analytics, Datadog, Splunk, Heroku, GitHub Actions, Replit, Lovable | WooCommerce, Magento, OpenCart, Drupal, Zapier, Make, Segment, Salesforce, HubSpot, Zoho CRM, Microsoft Dynamics CRM, Pipedrive, Zendesk, Intercom, Xero, Facebook Lead Ads, Unbounce |
Add a tool
Adds a column to the table, from the tools in this category.
Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Free trial Mailgun Free tier: 100 emails per day Moosend 30-day free trial, no credit card, up to 1,000 contacts
- Company size Mailgun Freelancers, Small and mid-sized, Enterprise Moosend Small and mid-sized, Enterprise
- Hosting Mailgun Cloud (SaaS), with data centres in the US and the EU Moosend Cloud (SaaS)
- Support Mailgun Email helpdesk, Phone, Chat Moosend Email helpdesk, Chat
- AI features Mailgun No Moosend Yes
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
Mailgun
Strengths
- RESTful API and SMTP relay as two routes into the same sending infrastructure
- Batch sending of up to 1,000 fully personalised messages in one API call
- Data centres in both the US and the EU
- Official SDKs for seven languages
- Inbound routing parses received mail into UTF-8 JSON for other systems
Limitations
- Log retention is one day on Free and Basic and five days on Foundation
- Deliverability tooling sits in Mailgun Optimize and is priced separately from sending
- No journey or campaign builder; marketing automation lives in the sibling product Mailjet
- Additional dedicated IPs cost $59 per month each
- Phone and chat support require the Scale plan
- Messages sent in test mode are still charged
Moosend
Strengths
- Marketing automation and segmentation at a lower price point
- 30-day free trial with no credit card
- Includes an AI Writer for drafting copy
- Transactional email over SMTP and an API
Limitations
- No permanent free plan, only a 30-day trial
- Dedicated IPs, transactional email and SSO sit behind the custom Moosend+ and Enterprise plans
Plans
Pricing
Mailgun
- Free $0 100 emails per day, with one day of log and message retention and knowledge centre support only.
- Basic $15 Per month for 10,000 emails, overage $1.80 per 1,000. One day of log and message retention, ticket support.
- Foundation $35 Per month for 50,000 emails, free for the first month, overage $1.80 per 1,000. Five days of log retention and one dedicated IP included.
- Scale $90 Per month for 100,000 emails, free for the first month, overage $1.10 per 1,000. 30 days of log retention, up to seven days of message retention, phone and chat support.
- Enterprise Not stated Custom pricing on request.
Moosend
- Pro Not stated Subscriber-based pricing by contact count. Includes unlimited campaigns, automation, segmentation, landing pages, forms, templates, A/B testing and email and chat support.
- Moosend+ Not stated Custom plan adding dedicated IPs, transactional email, SSO/SAML and more team members.
- Enterprise Not stated Custom quote with a dedicated account manager, priority support and deliverability optimization.
What users say
Review Scores · opens after launch
Mailgun
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Moosend
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Where this comes from
Where this comes from
Mailgun https://www.mailgun.com · checked against the official source on 2026-09-09
Moosend https://moosend.com · checked against the official source on 2026-08-21
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.