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Email Marketing Comparison

Mailjet vs. Omnisend

At a glance

At a glance

Mailjet

Best for

Best for teams and developers that want one platform for both marketing campaigns and transactional email, priced by send volume.

  • Freelancers
  • Small and mid-sized
  • Enterprise

Omnisend

Best for

Best for ecommerce stores that want email, SMS and web push in one platform, with ready integrations for Shopify, BigCommerce and WooCommerce.

  • Small and mid-sized
  • Enterprise

Cataleo does not name a winner. Both statements come from the vendors themselves.

Full Comparison

Criterion Mailjet Omnisend
Starting price lower value From $9 / month Starter plan; priced by monthly email volume. A free plan is available. From $16 / month Standard plan for up to 500 contacts, billed monthly; the price scales with the number of contacts. A free plan is also available.
Free trial Free plan with 6,000 emails per month (200 per day) Free plan for up to 250 contacts and 500 emails per month
API Yes, a Send API and SMTP relay on all paid plans Yes, API access on all plans
Hosting Cloud (SaaS) Cloud (SaaS)
Campaign types Yes, marketing campaigns and newsletters plus transactional email, with landing pages on Premium Yes, email campaigns, SMS and MMS, and web push notifications
Automation and journeys Yes, automations on the Premium plan Yes, automation workflows across email, SMS and push
Segmentation and personalisation Yes, segmentation from the Essential plan, with dynamic content on Premium Yes, unlimited segmentation and contact profiles on all plans
Templates and editor Yes, an advanced drag-and-drop editor on every plan Yes, a drag-and-drop editor with email templates
Deliverability and testing Yes, A/B testing on Premium, with a dedicated IP available on higher-volume plans Yes, A/B testing on all plans
Ecommerce and CRM data Through connectors rather than a built-in store sync: Mailjet ships its own plugins for WordPress with WooCommerce and for PrestaShop, while the other ecommerce and CRM entries in its integrations directory, among them Shopify, HubSpot and Salesforce, are connected through Zapier or another iPaaS partner Yes, ecommerce integrations for Shopify, BigCommerce, WooCommerce, WordPress and Wix
Integrations and API Yes, a Send API and SMTP relay on all paid plans Yes, API access on all plans
AI features stated Yes No
MCP-ready stated Yes No
Deployment Cloud (SaaS), Browser-based Cloud (SaaS), Browser-based
Support Email helpdesk, Phone, Chat Not stated
Onboarding Documentation and knowledge base, Video tutorials, Guided onboarding Not stated
Company size more entries Freelancers, Small and mid-sized, Enterprise Small and mid-sized, Enterprise
Integrations WordPress, WooCommerce, PrestaShop, Drupal, Joomla, Squarespace, Webflow, Shopify, BigCommerce, Stripe, PayPal, Salesforce, HubSpot, Pipedrive, Zoho, Microsoft Dynamics CRM, Segment, Zapier, Make, n8n, Slack, Zendesk, Intercom, Google Sheets, Airtable, Typeform, Sinch Engage Not stated

Compare more tools

Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.

The short version

Key Differences

  • Starting price Mailjet From $9 / month Omnisend From $16 / month
  • Free trial Mailjet Free plan with 6,000 emails per month (200 per day) Omnisend Free plan for up to 250 contacts and 500 emails per month
  • Company size Mailjet Freelancers, Small and mid-sized, Enterprise Omnisend Small and mid-sized, Enterprise
  • AI features Mailjet Yes Omnisend No
  • MCP-ready Mailjet Yes Omnisend No

Every line is one datapoint from the table above, picked automatically. Nothing here is written text.

The trade-offs

Strengths and Limitations

Mailjet

Strengths

  • Priced by email volume, with unlimited contacts on the Essential and Premium plans
  • Advanced drag-and-drop editor on every plan, including the free tier
  • Send API and SMTP relay for transactional email on all paid plans
  • Free plan with 6,000 emails per month

Limitations

  • Automations, A/B testing and dynamic content are reserved for the Premium plan
  • The Free and Starter plans cap contacts at 1,000 and 2,000

Omnisend

Strengths

  • Email, SMS and web push in one platform
  • Unlimited segmentation and API access on all plans
  • Ready ecommerce integrations for Shopify, BigCommerce and WooCommerce
  • Free plan for up to 250 contacts

Limitations

  • Pricing scales with the number of contacts
  • SMS is charged separately, from $0.007 per message
  • Free and Standard plans cap monthly email sends

Plans

Pricing

Mailjet

  • Free $0 / month 6,000 emails per month (200 per day), up to 1,000 contacts, with the advanced drag-and-drop editor.
  • Starter From $9 / month 8,000 emails per month, up to 2,000 contacts, with online support.
  • Essential From $17 / month 15,000 emails per month, unlimited contacts, segmentation and no daily send limit.
  • Premium From $27 / month Adds automations, A/B testing, dynamic content, landing pages and up to 20 subaccounts, plus priority support, with phone and chat support from 50,000 emails a month.
  • Custom Not stated Custom enterprise plans for high-volume senders, with a dedicated technical account manager, unlimited subaccounts, phone and chat support and guided onboarding, training and consulting.
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Omnisend

  • Free $0 / month Up to 250 contacts, 500 emails per month and 500 web push notifications, with all features.
  • Standard From $16 / month Up to 6,000 emails per month for 500 contacts; adds email support. Scales with the number of contacts.
  • Pro From $59 / month Unlimited emails, advanced reporting and no Omnisend branding; SMS from $0.007 per message. Scales with the number of contacts.
  • Custom Not stated Custom pricing for businesses with 150,000+ contacts, with a dedicated account expert.
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What users say

Review Scores · opens after launch

Mailjet

Ease of use
Not rated yet
User interface
Not rated yet
Onboarding
Not rated yet
Support and service
Not rated yet
Value for money
Not rated yet
Features
Not rated yet

No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.

Omnisend

Ease of use
Not rated yet
User interface
Not rated yet
Onboarding
Not rated yet
Support and service
Not rated yet
Value for money
Not rated yet
Features
Not rated yet

No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.

Where this comes from

Where this comes from

Mailjet https://www.mailjet.com · checked against the official source on 2026-08-21

Omnisend https://www.omnisend.com · checked against the official source on 2026-08-20

This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.