Best for
Best for teams that need marketing automation without a per-contact bill, and have someone able to run a PHP application.
- Small and mid-sized
- Enterprise
Email Marketing Comparison
Mautic vs. Salesforce Marketing Cloud Account Engagement
At a glance
At a glance
Salesforce Marketing Cloud Account Engagement
Best for
Best for B2B teams already running Salesforce as their CRM, who want lead scoring, nurture and attribution on the same records their sellers work in.
- Small and mid-sized
- Enterprise
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | Mautic | Salesforce Marketing Cloud Account Engagement |
|---|---|---|
| Starting price | Free and open source if self-hosted; managed hosting from €247.50 / month The software carries no licence cost, but the server and the email sending provider are your own. Managed hosting through the official partner Dropsolid starts at €247.50 per month billed annually, or €275 per month billed quarterly. | From $1250 / org / month Growth+ is $1,250 per organisation and month with 10,000 contacts included, Plus+ $2,750, Advanced+ $4,400 and Premium+ $15,000 with 75,000 contacts. Extra contact blocks cost $100 per 10,000 contacts and month on Growth+, rising to $400 on Premium+. All per-month products require an annual contract. |
| Free trial | 14-day trial of the hosted offering, no credit card required | Not stated |
| Commercial use | Yes, GPL v3 | Not stated |
| API | Yes, a REST API plus an in-app marketplace of community plugins and themes | Yes, a daily API call allowance that rises with the edition, plus an External Activity API and custom object integration with Salesforce CRM |
| Hosting | Self-hosted on your own infrastructure, or managed hosting through certified partners | Cloud (SaaS) |
| Campaign types | Email campaigns and newsletters alongside SMS, push notifications and WhatsApp, plus landing pages and forms that embed in a site or open as a popup | Unlimited email marketing, landing pages, forms and form handlers for existing forms, with an integrated marketing calendar and a CMS with approval workflows |
| Automation and journeys | Yes, a drag-and-drop campaign builder for multi-step journeys from capture through to conversion | Engagement Programs for nurture tracks plus automation rules, with lead scoring and grading, multiple scoring categories and rule-based account scoring deciding who moves on |
| Segmentation and personalisation | Yes, contact segmentation driven by behaviour and engagement tracking, with customisable point-based lead scoring to prioritise contacts | Prospect tracking across online campaigns feeds rule-based dynamic content and cross-object merge fields, so messages vary on data held against the CRM record; Einstein adds lead scoring, behaviour scoring and engagement frequency |
| Templates and editor | Yes, a drag-and-drop email builder with personalisation and A/B testing, plus a landing page builder and a form builder; community themes come through the marketplace | Drag-and-drop building with reusable repeater blocks and fully customisable URLs, and Einstein Content Creation drafts and iterates subject lines, email copy and landing page copy |
| Deliverability and testing | Sending runs through a provider you supply, not one bundled with the product. SMTP is the default transport, configured as a DSN, and since version 5 the Symfony Mailer transports add SendGrid, Amazon SES and others by Composer; a SparkPost plugin is available from the Mautic Marketplace. The documentation warns that the Symfony transports do not support batch sending or the bounce-management callbacks the dedicated plugins handle | Email A/B testing and multivariate landing page testing, a dedicated IP address, Einstein Send Time Optimization, and advanced email analytics with email rendering and preview analysis |
| Ecommerce and CRM data | Contacts, companies and lead scoring are native, and CRM, ecommerce and SMS systems connect through marketplace plugins or webhooks rather than shipping preconfigured | Built on the Salesforce CRM database: Engagement History Dashboards sit on leads, contacts, accounts and opportunities, with custom object integration, a Data Cloud connector and multi-touch attribution through B2B Marketing Analytics |
| Integrations and API | Yes, a REST API for contacts, campaigns and data transfer, webhooks, and an in-app marketplace of community plugins | Daily API call allowance scaling by edition, an External Activity API with active extensions, custom object integration, and prebuilt Google Ads and Eventbrite integrations |
| AI features | No | stated Yes |
| Deployment | more entries On-premise, Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | Community forum | Not stated |
| Onboarding | Documentation and knowledge base | more entries Documentation and knowledge base, Live online demos and webinars |
| Company size | Small and mid-sized, Enterprise | Small and mid-sized, Enterprise |
| Integrations | SMTP, SendGrid, Amazon SES, SparkPost | more entries Salesforce CRM, Google Ads, Eventbrite, Salesforce Data Cloud, B2B Marketing Analytics |
Add a tool
Adds a column to the table, from the tools in this category.
Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Starting price Mautic Free and open source if self-hosted; managed hosting from €247.50 / month Salesforce Marketing Cloud Account Engagement From $1250 / org / month
- Deployment Mautic On-premise, Cloud (SaaS), Browser-based Salesforce Marketing Cloud Account Engagement Cloud (SaaS), Browser-based
- Hosting Mautic Self-hosted on your own infrastructure, or managed hosting through certified partners Salesforce Marketing Cloud Account Engagement Cloud (SaaS)
- AI features Mautic No Salesforce Marketing Cloud Account Engagement Yes
- API Mautic Yes, a REST API plus an in-app marketplace of community plugins and themes Salesforce Marketing Cloud Account Engagement Yes, a daily API call allowance that rises with the edition, plus an External Activity API and custom object integration with Salesforce CRM
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
Mautic
Strengths
- No licence cost and no per-contact fee, so list growth does not change the bill
- Self-hosting keeps contact data in a jurisdiction you pick
- Campaign builder, email builder, landing pages, forms and lead scoring are all in the core product
- REST API, webhooks and an in-app marketplace for extending it
Limitations
- You supply and pay for the email sending provider separately
- Running and patching a PHP application is your responsibility unless you buy managed hosting
- Support is community forums and Slack; paid support comes only through partners
- Symfony Mailer transports do not batch-send or handle bounce callbacks
Salesforce Marketing Cloud Account Engagement
Strengths
- Scores, engagement history and attribution sit directly on Salesforce CRM records, with no connector between marketing and sales
- Multi-touch attribution models and B2B Marketing Analytics report campaign effect against pipeline rather than against opens alone
- Einstein covers both sides of the job, scoring prospects and drafting email and landing page copy
Limitations
- Priced per organisation from $1,250 a month billed annually, so the entry cost does not scale down for a small team
- Contact allowances are the real cost driver, and extra blocks run from $100 to $400 per 10,000 contacts and month depending on edition
- Business units cost $2,000 per unit and month on top of the edition price
- The value rests on Salesforce being the system of record, which makes it a poor fit for companies running another CRM
Plans
Pricing
Mautic
- Self-hosted €0 The open source application under the GPL v3 licence. No licence cost; the server and the email sending provider are your own.
- Mautic Essential €247.50 Per month billed annually, or €275 per month billed quarterly. Managed shared hosting through Dropsolid, up to 50,000 emails per month and 50,000 contacts.
- Mautic Professional €1,237 Per month. Dedicated hosting, up to 3 million contacts, with a dedicated support manager.
- Mautic Enterprise Custom Quoted by the vendor. Dedicated infrastructure, up to 6 million emails per month, enterprise-grade security.
Salesforce Marketing Cloud Account Engagement
- Growth+ $1,250 Per organisation and month, billed annually. 10,000 contacts included. Extra contacts $100 per 10,000 and month.
- Plus+ $2,750 Per organisation and month, billed annually. 10,000 contacts included. Extra contacts $150 per 10,000 and month.
- Advanced+ $4,400 Per organisation and month, billed annually. 10,000 contacts included. Extra contacts $300 per 10,000 and month.
- Premium+ $15,000 Per organisation and month, billed annually. 75,000 contacts included. Extra contacts $400 per 10,000 and month.
What users say
Review Scores · opens after launch
Mautic
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Salesforce Marketing Cloud Account Engagement
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Where this comes from
Where this comes from
Mautic https://www.mautic.org · no check date recorded yet
Salesforce Marketing Cloud Account Engagement https://www.salesforce.com/marketing/b2b-automation/ · checked against the official source on 2026-09-15
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.