Mautic

Open source marketing automation you host yourself, with no per-contact fee.

Starting price: Free and open source if self-hosted; managed hosting from €247.50 / month
Free trial: 14-day trial of the hosted offering, no credit card required
Commercial use: Yes, GPL v3

Overview

Mautic is a marketing automation suite released under the GPL v3 licence and run on infrastructure you choose. It covers the usual ground of a commercial platform: a drag-and-drop campaign builder for multi-step journeys, an email builder with A/B testing, landing pages, forms, segmentation and lead scoring, with SMS, push and WhatsApp alongside email. Sending runs through a provider you supply rather than one bundled with the product. The project is community-owned under the Open Source Collective, with no commercial entity behind it.

Our take

Mautic is the option to reach for when the contact list is large enough that per-contact pricing has become the dominant line item, or when the data genuinely cannot leave a particular jurisdiction, because both of those problems disappear when you run the server. What replaces them is operational work that a SaaS vendor would otherwise absorb: you choose and pay a sending provider, you keep the install patched, and support is a forum thread rather than a ticket with a response time. Read the caveat on Symfony transports carefully before committing, since the ones added by Composer do not batch-send or handle bounce callbacks, which is exactly where high-volume sending hurts. A team without someone who is comfortable operating a PHP application will spend more on making this work than a hosted competitor would have cost.

Key Facts

Category	Email Marketing
Starting price	Free and open source if self-hosted; managed hosting from €247.50 / month The software carries no licence cost, but the server and the email sending provider are your own. Managed hosting through the official partner Dropsolid starts at €247.50 per month billed annually, or €275 per month billed quarterly.
Free trial	14-day trial of the hosted offering, no credit card required
Commercial use	Yes, GPL v3
API	Yes, a REST API plus an in-app marketplace of community plugins and themes
Hosting	Self-hosted on your own infrastructure, or managed hosting through certified partners

Features

Campaign types: Email campaigns and newsletters alongside SMS, push notifications and WhatsApp, plus landing pages and forms that embed in a site or open as a popup
Automation and journeys: Yes, a drag-and-drop campaign builder for multi-step journeys from capture through to conversion
Segmentation and personalisation: Yes, contact segmentation driven by behaviour and engagement tracking, with customisable point-based lead scoring to prioritise contacts
Templates and editor: Yes, a drag-and-drop email builder with personalisation and A/B testing, plus a landing page builder and a form builder; community themes come through the marketplace
Deliverability and testing: Sending runs through a provider you supply, not one bundled with the product. SMTP is the default transport, configured as a DSN, and since version 5 the Symfony Mailer transports add SendGrid, Amazon SES and others by Composer; a SparkPost plugin is available from the Mautic Marketplace. The documentation warns that the Symfony transports do not support batch sending or the bounce-management callbacks the dedicated plugins handle
Ecommerce and CRM data: Contacts, companies and lead scoring are native, and CRM, ecommerce and SMS systems connect through marketplace plugins or webhooks rather than shipping preconfigured
Integrations and API: Yes, a REST API for contacts, campaigns and data transfer, webhooks, and an in-app marketplace of community plugins

Integrations

SMTP
SendGrid
Amazon SES
SparkPost

Deployment and Support

Deployment: On-premise
Cloud (SaaS)
Browser-based
Support: Community forum
Onboarding: Documentation and knowledge base
Company size: Small and mid-sized
Enterprise

Pros and Cons

Strengths

No licence cost and no per-contact fee, so list growth does not change the bill
Self-hosting keeps contact data in a jurisdiction you pick
Campaign builder, email builder, landing pages, forms and lead scoring are all in the core product
REST API, webhooks and an in-app marketplace for extending it

Limitations

You supply and pay for the email sending provider separately
Running and patching a PHP application is your responsibility unless you buy managed hosting
Support is community forums and Slack; paid support comes only through partners
Symfony Mailer transports do not batch-send or handle bounce callbacks

Pricing

Self-hosted

€0

The open source application under the GPL v3 licence. No licence cost; the server and the email sending provider are your own.
Mautic Essential

€247.50

Per month billed annually, or €275 per month billed quarterly. Managed shared hosting through Dropsolid, up to 50,000 emails per month and 50,000 contacts.
Mautic Professional

€1,237

Per month. Dedicated hosting, up to 3 million contacts, with a dedicated support manager.
Mautic Enterprise

Custom

Quoted by the vendor. Dedicated infrastructure, up to 6 million emails per month, enterprise-grade security.

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