Best for
Best for small and mid-sized teams that want automation and segmentation without enterprise pricing.
- Small and mid-sized
- Enterprise
Email Marketing Comparison
Moosend vs. Twilio SendGrid
At a glance
At a glance
Best for
Best for product and engineering teams that need transactional email at volume and want marketing campaigns on the same account.
- Freelancers
- Small and mid-sized
- Enterprise
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | Moosend | Twilio SendGrid |
|---|---|---|
| Starting price | Not stated | From $15 / month Marketing Campaigns Basic starts at $15 per month, the Email API Essentials plan at $19.95 per month. Both scale in bands by contact count and monthly email volume. |
| Free trial | 30-day free trial, no credit card, up to 1,000 contacts | 60-day free trial, 100 emails per day and 100 contacts |
| API | Yes, transactional email over SMTP and an API | Yes, REST API and SMTP relay with SDKs for Python, Ruby, Go, PHP, Java, C# and JavaScript, plus event webhooks |
| Hosting | Cloud (SaaS) | Cloud (SaaS) |
| Campaign types | Yes, email campaigns and newsletters, plus landing pages and subscription forms | Email only, split between transactional sending through the Email API and marketing sends through Marketing Campaigns |
| Automation and journeys | Yes, marketing automation workflows | Yes, automated recurring emails and time-based drip series, available on the Marketing Campaigns Advanced plan |
| Segmentation and personalisation | Yes, audience segmentation | Yes, dynamic segments over contact lists with custom fields and opt-out preference management |
| Templates and editor | Yes, a drag-and-drop email builder with templates and an AI Writer | Yes, a drag-and-drop design editor and a custom HTML editor, with a library of free responsive templates |
| Deliverability and testing | Yes, A/B testing and real-time reporting, with deliverability optimization on Enterprise | Yes, inbox rendering previews, spam testing and link validation, plus dedicated IPs, domain authentication and SPF, DKIM and DMARC |
| Ecommerce and CRM data | Yes, abandoned cart email series, personalised product recommendations, visitor tracking via plugin or code, and Audience Discovery, an AI tool that turns behavioural data into smart tags | Contact lists with custom fields, and signup forms that add subscribers to those lists in real time through the API |
| Integrations and API | Yes, transactional email via SMTP and an API, with 80+ integrations | Yes, REST API and SMTP relay, SDKs for seven languages and event webhooks for real-time delivery events |
| AI features | stated Yes | No |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | Email helpdesk, Chat | more entries Email helpdesk, Chat, Phone |
| Onboarding | Not stated | Documentation and knowledge base, Guided onboarding |
| Company size | Small and mid-sized, Enterprise | more entries Freelancers, Small and mid-sized, Enterprise |
| Integrations | WooCommerce, Magento, OpenCart, Drupal, Zapier, Make, Segment, Salesforce, HubSpot, Zoho CRM, Microsoft Dynamics CRM, Pipedrive, Zendesk, Intercom, Xero, Facebook Lead Ads, Unbounce | Not stated |
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Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Free trial Moosend 30-day free trial, no credit card, up to 1,000 contacts Twilio SendGrid 60-day free trial, 100 emails per day and 100 contacts
- Company size Moosend Small and mid-sized, Enterprise Twilio SendGrid Freelancers, Small and mid-sized, Enterprise
- Support Moosend Email helpdesk, Chat Twilio SendGrid Email helpdesk, Chat, Phone
- AI features Moosend Yes Twilio SendGrid No
- API Moosend Yes, transactional email over SMTP and an API Twilio SendGrid Yes, REST API and SMTP relay with SDKs for Python, Ruby, Go, PHP, Java, C# and JavaScript, plus event webhooks
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
Moosend
Strengths
- Marketing automation and segmentation at a lower price point
- 30-day free trial with no credit card
- Includes an AI Writer for drafting copy
- Transactional email over SMTP and an API
Limitations
- No permanent free plan, only a 30-day trial
- Dedicated IPs, transactional email and SSO sit behind the custom Moosend+ and Enterprise plans
Twilio SendGrid
Strengths
- Transactional and marketing email on one account, so both build the same sender reputation
- Deliverability tooling included: dedicated IPs, domain authentication, SPF, DKIM and DMARC, plus inbox rendering and spam tests
- SDKs for Python, Ruby, Go, PHP, Java, C# and JavaScript, alongside SMTP relay and event webhooks
- Real-time and bulk email address validation
Limitations
- Email only, other channels mean buying a separate Twilio product
- Automation in Marketing Campaigns requires the Advanced plan
- The free offering is a 60-day trial, not a standing free tier
- Two separate price ladders to compare, one per product
Plans
Pricing
Moosend
- Pro Not stated Subscriber-based pricing by contact count. Includes unlimited campaigns, automation, segmentation, landing pages, forms, templates, A/B testing and email and chat support.
- Moosend+ Not stated Custom plan adding dedicated IPs, transactional email, SSO/SAML and more team members.
- Enterprise Not stated Custom quote with a dedicated account manager, priority support and deliverability optimization.
Twilio SendGrid
- Free trial $0 60 days. 100 emails per day and 100 contacts, with analytics and deliverability optimisation.
- Email API Essentials $19.95 Per month, from 50,000 emails. Analytics, deliverability optimisation, one additional teammate and up to two event webhooks.
- Email API Pro $89.95 Per month, from 100,000 emails and up to 2.5 million. Dedicated IP, subuser management, SSO, five event webhooks and included email validations.
- Email API Premier Not stated Custom pricing for volumes above 5 million emails per month, with dedicated support.
- Marketing Campaigns Basic $15 Per month, from 5,000 contacts and 15,000 emails. Ten email testing credits, five signup forms, ticket, chat and phone support.
- Marketing Campaigns Advanced $60 Per month, from 10,000 contacts and 50,000 emails. Adds automation, dedicated IP access, 60 email testing credits and 15 signup forms.
- Marketing Campaigns Custom Not stated Negotiated with sales for volumes above the Advanced plan.
What users say
Review Scores · opens after launch
Moosend
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Twilio SendGrid
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Where this comes from
Where this comes from
Moosend https://moosend.com · checked against the official source on 2026-08-21
Twilio SendGrid https://www.twilio.com/en-us/sendgrid · checked against the official source on 2026-09-07
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.