Salesforce Marketing Cloud Account Engagement
Best for
Best for B2B teams already running Salesforce as their CRM, who want lead scoring, nurture and attribution on the same records their sellers work in.
- Small and mid-sized
- Enterprise
Email Marketing Comparison
Salesforce Marketing Cloud Account Engagement vs. Sender
At a glance
At a glance
Best for
Best for small businesses that want email and SMS together on a budget, with a generous free plan and pricing that scales with the list.
- Freelancers
- Small and mid-sized
- Enterprise
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | Salesforce Marketing Cloud Account Engagement | Sender |
|---|---|---|
| Starting price | From $1250 / org / month Growth+ is $1,250 per organisation and month with 10,000 contacts included, Plus+ $2,750, Advanced+ $4,400 and Premium+ $15,000 with 75,000 contacts. Extra contact blocks cost $100 per 10,000 contacts and month on Growth+, rising to $400 on Premium+. All per-month products require an annual contract. | lower value From $7 / month Standard plan for up to 1,000 subscribers and 12,000 emails per month; the price scales with the subscriber count. A Free Forever plan covers up to 2,500 subscribers and 15,000 emails per month. |
| Free trial | Not stated | Free Forever plan for up to 2,500 subscribers and 15,000 emails per month, with Sender branding |
| API | Yes, a daily API call allowance that rises with the edition, plus an External Activity API and custom object integration with Salesforce CRM | Not stated |
| Hosting | Cloud (SaaS) | Cloud (SaaS) |
| Campaign types | Unlimited email marketing, landing pages, forms and form handlers for existing forms, with an integrated marketing calendar and a CMS with approval workflows | Yes, email newsletters and campaigns, plus SMS on paid plans and transactional email, with A/B testing |
| Automation and journeys | Engagement Programs for nurture tracks plus automation rules, with lead scoring and grading, multiple scoring categories and rule-based account scoring deciding who moves on | Yes, unlimited marketing automation |
| Segmentation and personalisation | Prospect tracking across online campaigns feeds rule-based dynamic content and cross-object merge fields, so messages vary on data held against the CRM record; Einstein adds lead scoring, behaviour scoring and engagement frequency | Yes, unlimited segmentation for targeted messaging |
| Templates and editor | Drag-and-drop building with reusable repeater blocks and fully customisable URLs, and Einstein Content Creation drafts and iterates subject lines, email copy and landing page copy | Yes, a drag-and-drop builder with 1,600+ mobile-responsive templates and a custom HTML editor |
| Deliverability and testing | Email A/B testing and multivariate landing page testing, a dedicated IP address, Einstein Send Time Optimization, and advanced email analytics with email rendering and preview analysis | Yes, with 24/7 IP monitoring and sender-reputation tracking, plus A/B testing for subject lines, content and send times |
| Ecommerce and CRM data | Built on the Salesforce CRM database: Engagement History Dashboards sit on leads, contacts, accounts and opportunities, with custom object integration, a Data Cloud connector and multi-touch attribution through B2B Marketing Analytics | Yes, integrations for Shopify, WooCommerce, PrestaShop and WordPress |
| Integrations and API | Daily API call allowance scaling by edition, an External Activity API with active extensions, custom object integration, and prebuilt Google Ads and Eventbrite integrations | Yes, integrations including WordPress, WooCommerce, Shopify, PrestaShop and Zapier |
| AI features | stated Yes | No |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | Not stated | Chat, 24/7 |
| Onboarding | Documentation and knowledge base, Live online demos and webinars | Not stated |
| Company size | Small and mid-sized, Enterprise | more entries Freelancers, Small and mid-sized, Enterprise |
| Integrations | Salesforce CRM, Google Ads, Eventbrite, Salesforce Data Cloud, B2B Marketing Analytics | WordPress, WooCommerce, Shopify, PrestaShop, Zapier |
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Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Starting price Salesforce Marketing Cloud Account Engagement From $1250 / org / month Sender From $7 / month
- Company size Salesforce Marketing Cloud Account Engagement Small and mid-sized, Enterprise Sender Freelancers, Small and mid-sized, Enterprise
- AI features Salesforce Marketing Cloud Account Engagement Yes Sender No
- Campaign types Salesforce Marketing Cloud Account Engagement Unlimited email marketing, landing pages, forms and form handlers for existing forms, with an integrated marketing calendar and a CMS with approval workflows Sender Yes, email newsletters and campaigns, plus SMS on paid plans and transactional email, with A/B testing
- Automation and journeys Salesforce Marketing Cloud Account Engagement Engagement Programs for nurture tracks plus automation rules, with lead scoring and grading, multiple scoring categories and rule-based account scoring deciding who moves on Sender Yes, unlimited marketing automation
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
Salesforce Marketing Cloud Account Engagement
Strengths
- Scores, engagement history and attribution sit directly on Salesforce CRM records, with no connector between marketing and sales
- Multi-touch attribution models and B2B Marketing Analytics report campaign effect against pipeline rather than against opens alone
- Einstein covers both sides of the job, scoring prospects and drafting email and landing page copy
Limitations
- Priced per organisation from $1,250 a month billed annually, so the entry cost does not scale down for a small team
- Contact allowances are the real cost driver, and extra blocks run from $100 to $400 per 10,000 contacts and month depending on edition
- Business units cost $2,000 per unit and month on top of the edition price
- The value rests on Salesforce being the system of record, which makes it a poor fit for companies running another CRM
Sender
Strengths
- Free plan for up to 2,500 subscribers and 15,000 emails per month
- Email plus SMS from paid plans, with unlimited automation and segmentation
- 1,600+ responsive templates and a drag-and-drop builder
- Ecommerce integrations for Shopify, WooCommerce and PrestaShop
Limitations
- The free plan carries Sender branding
- SMS is only available on paid plans
Plans
Pricing
Salesforce Marketing Cloud Account Engagement
- Growth+ $1,250 Per organisation and month, billed annually. 10,000 contacts included. Extra contacts $100 per 10,000 and month.
- Plus+ $2,750 Per organisation and month, billed annually. 10,000 contacts included. Extra contacts $150 per 10,000 and month.
- Advanced+ $4,400 Per organisation and month, billed annually. 10,000 contacts included. Extra contacts $300 per 10,000 and month.
- Premium+ $15,000 Per organisation and month, billed annually. 75,000 contacts included. Extra contacts $400 per 10,000 and month.
Sender
- Free $0 / month Up to 2,500 subscribers and 15,000 emails per month, with Sender branding.
- Standard From $7 / month Up to 1,000 subscribers and 12,000 emails per month; removes branding and adds SMS and A/B testing. Scales with subscriber count.
- Professional From $14 / month Up to 1,000 subscribers and 24,000 emails per month; adds advanced automation, more seats and priority support. Scales with subscriber count.
- Enterprise Not stated Unlimited emails, a dedicated success manager, SSO and phone support, quoted by sales.
What users say
Review Scores · opens after launch
Salesforce Marketing Cloud Account Engagement
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Sender
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Where this comes from
Where this comes from
Salesforce Marketing Cloud Account Engagement https://www.salesforce.com/marketing/b2b-automation/ · checked against the official source on 2026-09-15
Sender https://www.sender.net · checked against the official source on 2026-08-22
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.