Salesforce Marketing Cloud vs. Sender

At a glance

Best for

Best for enterprises already running Salesforce that want marketing working from the same customer profile as sales and service.

Enterprise

Sender

Best for

Best for small businesses that want email and SMS together on a budget, with a generous free plan and pricing that scales with the list.

Freelancers
Small and mid-sized
Enterprise

Cataleo does not name a winner. Both statements come from the vendors themselves.

Full Comparison

Criterion	Salesforce Marketing Cloud	Sender
Starting price	From $1500 / org / month Marketing Cloud Next Growth is $1,500 per organisation per month, billed annually; Advanced is $3,250. Personalization, Marketing Intelligence and Loyalty Management are separately priced add-ons.	lower value From $7 / month Standard plan for up to 1,000 subscribers and 12,000 emails per month; the price scales with the subscriber count. A Free Forever plan covers up to 2,500 subscribers and 15,000 emails per month.
Free trial	Not stated	Free Forever plan for up to 2,500 subscribers and 15,000 emails per month, with Sender branding
API	Yes, prebuilt connectors and APIs across the Salesforce platform	Not stated
Hosting	Cloud (SaaS)	Cloud (SaaS)
Campaign types	Email, SMS and web messaging, with two-way SMS and WhatsApp conversations on the Advanced edition, plus forms and landing pages from Growth up	Yes, email newsletters and campaigns, plus SMS on paid plans and transactional email, with A/B testing
Automation and journeys	Yes, multi-channel journeys from the Growth edition, path experimentation on Advanced, and Agentforce agents that assemble and optimise campaigns against a stated goal	Yes, unlimited marketing automation
Segmentation and personalisation	Yes, segments generated in real time by Agentforce agents over unified profiles from Data 360	Yes, unlimited segmentation for targeted messaging
Templates and editor	Campaign and content creation assisted by Agentforce agents, with forms and landing pages included from the Growth edition	Yes, a drag-and-drop builder with 1,600+ mobile-responsive templates and a custom HTML editor
Deliverability and testing	Deliverability is managed and tracked inside the platform, with engagement scoring, subscriber preference management and audience refinement as the levers; testing runs to A/B/n tests, and send time and frequency are optimised per subscriber	Yes, with 24/7 IP monitoring and sender-reputation tracking, plus A/B testing for subject lines, content and send times
Ecommerce and CRM data	Yes, Data 360 unifies customer, campaign and revenue signals into one profile, with prebuilt connectors to Salesforce CRM and outside systems	Yes, integrations for Shopify, WooCommerce, PrestaShop and WordPress
Integrations and API	Yes, prebuilt connectors and APIs across the Salesforce ecosystem, including Service Cloud and Data 360	Yes, integrations including WordPress, WooCommerce, Shopify, PrestaShop and Zapier
AI features	stated Yes	No
Deployment	Cloud (SaaS), Browser-based	Cloud (SaaS), Browser-based
Support	Not stated	Chat, 24/7
Onboarding	Documentation and knowledge base	Not stated
Company size	Enterprise	more entries Freelancers, Small and mid-sized, Enterprise
Integrations	Not stated	WordPress, WooCommerce, Shopify, PrestaShop, Zapier

Compare more tools

Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.

The short version

Key Differences

Starting price Salesforce Marketing Cloud From $1500 / org / month Sender From $7 / month
Company size Salesforce Marketing Cloud Enterprise Sender Freelancers, Small and mid-sized, Enterprise
AI features Salesforce Marketing Cloud Yes Sender No
Campaign types Salesforce Marketing Cloud Email, SMS and web messaging, with two-way SMS and WhatsApp conversations on the Advanced edition, plus forms and landing pages from Growth up Sender Yes, email newsletters and campaigns, plus SMS on paid plans and transactional email, with A/B testing
Automation and journeys Salesforce Marketing Cloud Yes, multi-channel journeys from the Growth edition, path experimentation on Advanced, and Agentforce agents that assemble and optimise campaigns against a stated goal Sender Yes, unlimited marketing automation

Every line is one datapoint from the table above, picked automatically. Nothing here is written text.

The trade-offs

Strengths and Limitations

Salesforce Marketing Cloud

Strengths

List prices are published, which is unusual for an enterprise marketing suite
Agentforce agents build segments, create campaigns and optimise performance inside the platform
Data 360 unifies customer, campaign and revenue data with the rest of Salesforce
Two-way SMS and WhatsApp conversations on the Advanced edition

Limitations

Licensed per organisation per month and billed annually, so the entry cost does not scale down with a small list
Personalization, Marketing Intelligence and Loyalty Management are add-ons starting at $8,000 per organisation per month
Several distinct products share the Marketing Cloud name, so the edition matters more than the brand
Deliverability tooling is not set out on the public pricing or product pages

Sender

Strengths

Free plan for up to 2,500 subscribers and 15,000 emails per month
Email plus SMS from paid plans, with unlimited automation and segmentation
1,600+ responsive templates and a drag-and-drop builder
Ecommerce integrations for Shopify, WooCommerce and PrestaShop

Limitations

The free plan carries Sender branding
SMS is only available on paid plans

Plans

Pricing

Salesforce Marketing Cloud

Marketing Cloud Next Growth $1,500 Per organisation per month, billed annually. Agentforce campaign creation, multi-channel journeys, forms and landing pages.
Marketing Cloud Next Advanced $3,250 Per organisation per month, billed annually. Adds path experimentation and two-way conversations for SMS and WhatsApp.
Salesforce Personalization $8,000 Add-on, per organisation per month billed annually. Web, mobile app and email personalisation, Agentforce decisioning, product and content recommendations.
Marketing Intelligence $10,000 Add-on, per organisation per month billed annually. Agentforce paid media optimisation, AI campaign summaries, data enrichment and visualisations.
Loyalty Management $20,000 Add-on, per organisation per month billed annually. Agentforce loyalty promotion creation, CRM loyalty analytics and dynamic promotions management.

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Sender

Free $0 / month Up to 2,500 subscribers and 15,000 emails per month, with Sender branding.
Standard From $7 / month Up to 1,000 subscribers and 12,000 emails per month; removes branding and adds SMS and A/B testing. Scales with subscriber count.
Professional From $14 / month Up to 1,000 subscribers and 24,000 emails per month; adds advanced automation, more seats and priority support. Scales with subscriber count.
Enterprise Not stated Unlimited emails, a dedicated success manager, SSO and phone support, quoted by sales.

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What users say

Review Scores · opens after launch

Salesforce Marketing Cloud

Ease of use: Not rated yet
User interface: Not rated yet
Onboarding: Not rated yet
Support and service: Not rated yet
Value for money: Not rated yet
Features: Not rated yet

No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.

Sender

Ease of use: Not rated yet
User interface: Not rated yet
Onboarding: Not rated yet
Support and service: Not rated yet
Value for money: Not rated yet
Features: Not rated yet

No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.

Where this comes from

Salesforce Marketing Cloud https://www.salesforce.com/marketing/ · checked against the official source on 2026-09-07

Sender https://www.sender.net · checked against the official source on 2026-08-22

This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.