Best for
Best for teams that want email marketing with deep marketing automation and a built-in CRM, and that will grow into advanced segmentation and predictive sending.
- Small and mid-sized
- Enterprise
Email Marketing Comparison
ActiveCampaign vs. AWeber
At a glance
At a glance
Best for
Best for small businesses and creators that want straightforward email newsletters, automation and landing pages with an AI writing assistant.
- Freelancers
- Small and mid-sized
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | ActiveCampaign | AWeber |
|---|---|---|
| Starting price | Not stated | From $15 / month Lite plan billed monthly; annual billing lowers it to $12.49 / month, and the price scales with the number of subscribers. |
| Free trial | 14-day free trial, no credit card required | 14-day free trial |
| API | Yes, an API with webhooks, plus more than 1,000 integrations | Yes, an email marketing API and hundreds of integrations |
| Hosting | Cloud (SaaS) | Cloud (SaaS) |
| Campaign types | Yes, email campaigns with a drag-and-drop designer and more than 250 templates | Yes, email newsletters and automated email campaigns, with signup forms and landing pages |
| Automation and journeys | Yes, marketing automation, 5 actions per automation on Starter and unlimited on Plus, Pro and Enterprise | Yes, automated email campaigns; 3 automations on Lite and unlimited automations on Plus |
| Segmentation and personalisation | Yes, segmentation from limited on Starter to advanced and premium on the higher plans, with predictive sending | Yes, subscriber tagging and segmentation |
| Templates and editor | Yes, a drag-and-drop email designer for plain text and HTML with more than 250 pre-built templates | Yes, a drag-and-drop builder with templates and a Smart Designer that auto-generates branded templates, plus a Canva integration |
| Deliverability and testing | Yes, a spam check across plans and predictive sending | Yes, split tests of up to three emails covering subject lines, preview text, content and send times, with the segments and split percentages chosen rather than fixed at 50/50, plus an in-house reputation system that monitors sending signals around the clock and a dedicated deliverability team |
| Ecommerce and CRM data | Yes, contact profiles with custom fields, tags and lists, plus premium CRM integrations such as Salesforce on the higher plans | Yes, sell products and take payments through Stripe, with integrations for Shopify, PayPal and WordPress |
| Integrations and API | Yes, an API with webhooks plus more than 1,000 integrations | Yes, an email marketing API and hundreds of integrations, including Shopify, PayPal, WordPress and Zapier |
| AI features | Yes | Yes |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | Email helpdesk, Chat, Community forum | more entries Email helpdesk, Phone, Chat, 24/7, Community forum |
| Onboarding | more entries Documentation and knowledge base, Video tutorials, Guided onboarding, Live online demos and webinars | Documentation and knowledge base, Video tutorials, Guided onboarding |
| Company size | Small and mid-sized, Enterprise | Freelancers, Small and mid-sized |
| Integrations | Shopify, Salesforce, Zendesk, Wix, Facebook, Google Sheets, Google Ads, ChatGPT, Claude | more entries WordPress, Shopify, WooCommerce, PayPal, Stripe, Zapier, Calendly, Salesforce, HubSpot, Squarespace, Wix, ClickFunnels, Etsy, Zoom, Typeform |
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Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Free trial ActiveCampaign 14-day free trial, no credit card required AWeber 14-day free trial
- Company size ActiveCampaign Small and mid-sized, Enterprise AWeber Freelancers, Small and mid-sized
- Support ActiveCampaign Email helpdesk, Chat, Community forum AWeber Email helpdesk, Phone, Chat, 24/7, Community forum
- API ActiveCampaign Yes, an API with webhooks, plus more than 1,000 integrations AWeber Yes, an email marketing API and hundreds of integrations
- Campaign types ActiveCampaign Yes, email campaigns with a drag-and-drop designer and more than 250 templates AWeber Yes, email newsletters and automated email campaigns, with signup forms and landing pages
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
ActiveCampaign
Strengths
- Marketing automation with unlimited automation actions on Plus, Pro and Enterprise
- More than 1,000 integrations plus an API with webhooks
- Active Intelligence AI features across all plans
- Built-in CRM with contact profiles, custom fields, tags and lists
Limitations
- Starter caps automations at 5 actions each and offers only limited segmentation
- Prices scale with the number of contacts
AWeber
Strengths
- AI writing assistant and subject line generator help draft copy
- Smart Designer auto-generates branded templates, plus a Canva integration
- Sell products and take payments through Stripe
- Email marketing API and hundreds of integrations
Limitations
- Lite plan limits automations and landing pages to three each
- Pricing scales with the number of subscribers
- No permanent free plan, only a 14-day trial
Plans
Pricing
ActiveCampaign
- Starter Not stated Entry plan with the email designer, templates and up to 5 actions per automation. Scales with contacts.
- Plus Not stated Adds unlimited automation actions and standard segmentation. Scales with contacts.
- Pro Not stated Adds advanced segmentation and predictive sending. Scales with contacts.
- Enterprise Not stated Adds premium segmentation and premium integrations such as Salesforce and Microsoft Dynamics.
AWeber
- Lite From $15 / month Up to 3 automations and 3 landing pages, with monthly email sends up to 10x the subscriber count. Billed monthly; $12.49 / month billed annually. Scales with subscribers.
- Plus From $30 / month Adds unlimited automations and landing pages and monthly sends up to 12x the subscriber count. Billed monthly; $19.99 / month billed annually.
- Done For You $20 / month A full email system built by AWeber's experts within 7 days, billed annually plus a $79 setup fee, with 30 days of unlimited edits.
What users say
Review Scores · opens after launch
ActiveCampaign
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
AWeber
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Where this comes from
Where this comes from
ActiveCampaign https://www.activecampaign.com · checked against the official source on 2026-08-19
AWeber https://www.aweber.com · checked against the official source on 2026-08-20
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.