ActiveCampaign
An email marketing and automation platform built around marketing automation, segmentation and a built-in CRM.
Active Intelligence powers AI campaign builders and conditional content, available across all plans with limits on the lower tiers
- Starting price
- From $15 / month
- Free trial
- 14-day free trial, no credit card required
- API
- Yes, an API with webhooks, plus more than 1,000 integrations
Overview
ActiveCampaign is an email marketing and automation platform built around marketing automation and segmentation. Every plan carries a drag-and-drop email designer, more than 250 pre-built templates, contact profiles with custom fields, tags and lists, and Active Intelligence AI features such as campaign builders and conditional content. The Starter plan caps automations at five actions each, while Plus, Pro and Enterprise add unlimited automation actions, deeper segmentation and predictive sending. It is sold in four plans billed by email contacts, with the price rising as the contact count grows.
Our take
ActiveCampaign rewards teams that will actually build automations, and it is oversized for anyone who only wants to send a newsletter. The five-action ceiling on the entry plan is the thing to watch: it is enough to try the idea out and not enough to run on, so the realistic starting point for automation-led work is a tier up. Because the bill is driven by contact count rather than by seats, a large but lightly-mailed list gets expensive faster than a busy small one, which is worth modelling before committing. Teams that want the automation without the CRM layer will be paying for reach they do not use.
Key Facts
| Category | |
|---|---|
| Starting price | From $15 / month Starter plan, billed annually, for 1,000 email contacts and 1 user. The price rises with the number of contacts. |
| Free trial | 14-day free trial, no credit card required |
| API | Yes, an API with webhooks, plus more than 1,000 integrations |
| Hosting | Cloud (SaaS) |
Features
- Campaign types
- Yes, email campaigns with a drag-and-drop designer and more than 250 templates
- Automation and journeys
- Yes, marketing automation, 5 actions per automation on Starter and unlimited on Plus, Pro and Enterprise
- Segmentation and personalisation
- Yes, segmentation from limited on Starter to advanced and premium on the higher plans, with predictive sending
- Templates and editor
- Yes, a drag-and-drop email designer for plain text and HTML with more than 250 pre-built templates
- Deliverability and testing
- Yes, a spam check across plans and predictive sending
- Ecommerce and CRM data
- Yes, contact profiles with custom fields, tags and lists, plus premium CRM integrations such as Salesforce on the higher plans
- Integrations and API
- Yes, an API with webhooks plus more than 1,000 integrations
Integrations
- Shopify
- Salesforce
- Zendesk
- Wix
- Google Sheets
- Google Ads
- ChatGPT
- Claude
Deployment and Support
- Deployment
-
- Cloud (SaaS)
- Browser-based
- Support
-
- Email helpdesk
- Chat
- Community forum
- Onboarding
-
- Documentation and knowledge base
- Video tutorials
- Guided onboarding
- Live online demos and webinars
- Company size
-
- Small and mid-sized
- Enterprise
Pros and Cons
Strengths
- Marketing automation with unlimited automation actions on Plus, Pro and Enterprise
- More than 1,000 integrations plus an API with webhooks
- Active Intelligence AI features across all plans
- Built-in CRM with contact profiles, custom fields, tags and lists
Limitations
- Starter caps automations at 5 actions each and offers only limited segmentation
- Prices scale with the number of contacts
Pricing
-
Starter
$15
Per month, billed annually, for 1,000 email contacts; 1 user. Entry plan with the email designer, templates and up to 5 actions per automation. Scales with contacts.
-
Plus
$49
Per month, billed annually, for 1,000 email contacts; 1 user. Adds unlimited automation actions and standard segmentation. Scales with contacts.
-
Pro
$79
Per month, billed annually, for 1,000 email contacts; 3 users. Adds advanced segmentation and predictive sending. Scales with contacts.
-
Enterprise
$145
Per month, billed annually, for 1,000 email contacts; 5 users. Adds premium segmentation and premium integrations such as Salesforce and Microsoft Dynamics. Scales with contacts.
What It Costs Your Team
Enter your team size. The figures are worked out from the list prices above.
| Plan | Per user / month | Per year |
|---|
EstimatedList prices in USD, last verified . Excludes tax, discounts, add-ons and setup fees. The vendor's own quote is binding. How we calculate
Alternatives and Comparisons
FAQ
- What plans does ActiveCampaign offer?
- ActiveCampaign is sold in four plans: Starter, Plus, Pro and Enterprise, starting at $15, $49, $79 and $145 a month billed annually for 1,000 email contacts. The price scales with the number of contacts, and the higher plans add unlimited automation actions, advanced segmentation, predictive sending, premium integrations and more users.
- Does ActiveCampaign have an API?
- Yes. ActiveCampaign provides an API with webhooks and more than 1,000 integrations.
- Does ActiveCampaign include AI?
- Yes. Its Active Intelligence features include AI campaign builders and conditional content, available across all plans with limits on the lower tiers.
What users say
Reviews
No reviews yet.
Every review is read by a person and the author's email is confirmed before it appears. How we check reviews
Write a review
Last verified:
Ready to take a closer look at ActiveCampaign
The link goes straight to the vendor. Some links on this site are affiliate links.
Visit ActiveCampaign