Best for
Best for teams that want email marketing with deep marketing automation and a built-in CRM, and that will grow into advanced segmentation and predictive sending.
- Small and mid-sized
- Enterprise
Email Marketing Comparison
ActiveCampaign vs. GetResponse
At a glance
At a glance
Best for
Best for businesses that want email marketing, automation, landing pages and ecommerce tools, along with webinars and a website builder, in one platform.
- Freelancers
- Small and mid-sized
- Enterprise
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | ActiveCampaign | GetResponse |
|---|---|---|
| Starting price | Not stated | From $19 / month Starter plan billed monthly; annual billing lowers it to $15.58 / month, and the price scales with list size. |
| Free trial | 14-day free trial, no credit card required | 14-day free trial |
| API | Yes, an API with webhooks, plus more than 1,000 integrations | Yes, an API and more than 170 integrations |
| Hosting | Cloud (SaaS) | Cloud (SaaS) |
| Campaign types | Yes, email campaigns with a drag-and-drop designer and more than 250 templates | Yes, email newsletters and autoresponders, with landing pages, signup forms and popups; webinars on the Creator plan and SMS on Enterprise |
| Automation and journeys | Yes, marketing automation, 5 actions per automation on Starter and unlimited on Plus, Pro and Enterprise | Yes, a visual drag-and-drop automation builder; 1 workflow on Starter and unlimited workflows from the Marketer plan |
| Segmentation and personalisation | Yes, segmentation from limited on Starter to advanced and premium on the higher plans, with predictive sending | Yes, data-based audience segmentation, with advanced segmentation from the Marketer plan |
| Templates and editor | Yes, a drag-and-drop email designer for plain text and HTML with more than 250 pre-built templates | Yes, a drag-and-drop email editor with templates, plus a landing page builder and a website builder on the Creator plan |
| Deliverability and testing | Yes, a spam check across plans and predictive sending | Yes, A/B testing and send-time optimisation (Perfect Timing) |
| Ecommerce and CRM data | Yes, contact profiles with custom fields, tags and lists, plus premium CRM integrations such as Salesforce on the higher plans | Yes, abandoned cart recovery, sales funnels, promo codes and revenue reports for connected stores |
| Integrations and API | Yes, an API with webhooks plus more than 1,000 integrations | Yes, an API and more than 170 integrations |
| AI features | Yes | Yes |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | Email helpdesk, Chat, Community forum | Not stated |
| Onboarding | Documentation and knowledge base, Video tutorials, Guided onboarding, Live online demos and webinars | Not stated |
| Company size | Small and mid-sized, Enterprise | more entries Freelancers, Small and mid-sized, Enterprise |
| Integrations | Shopify, Salesforce, Zendesk, Wix, Facebook, Google Sheets, Google Ads, ChatGPT, Claude | Not stated |
Add a tool
Adds a column to the table, from the tools in this category.
Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Free trial ActiveCampaign 14-day free trial, no credit card required GetResponse 14-day free trial
- Company size ActiveCampaign Small and mid-sized, Enterprise GetResponse Freelancers, Small and mid-sized, Enterprise
- API ActiveCampaign Yes, an API with webhooks, plus more than 1,000 integrations GetResponse Yes, an API and more than 170 integrations
- Campaign types ActiveCampaign Yes, email campaigns with a drag-and-drop designer and more than 250 templates GetResponse Yes, email newsletters and autoresponders, with landing pages, signup forms and popups; webinars on the Creator plan and SMS on Enterprise
- Automation and journeys ActiveCampaign Yes, marketing automation, 5 actions per automation on Starter and unlimited on Plus, Pro and Enterprise GetResponse Yes, a visual drag-and-drop automation builder; 1 workflow on Starter and unlimited workflows from the Marketer plan
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
ActiveCampaign
Strengths
- Marketing automation with unlimited automation actions on Plus, Pro and Enterprise
- More than 1,000 integrations plus an API with webhooks
- Active Intelligence AI features across all plans
- Built-in CRM with contact profiles, custom fields, tags and lists
Limitations
- Starter caps automations at 5 actions each and offers only limited segmentation
- Prices scale with the number of contacts
GetResponse
Strengths
- Combines email, automation, landing pages and ecommerce tools in one platform
- AI email and content generators on paid plans
- Creator plan adds a website builder, course creator and webinars
- API with more than 170 integrations
Limitations
- Pricing scales with list size
- SMS marketing and mobile push are reserved for the Enterprise plan
- No permanent free plan, only a 14-day trial
Plans
Pricing
ActiveCampaign
- Starter Not stated Entry plan with the email designer, templates and up to 5 actions per automation. Scales with contacts.
- Plus Not stated Adds unlimited automation actions and standard segmentation. Scales with contacts.
- Pro Not stated Adds advanced segmentation and predictive sending. Scales with contacts.
- Enterprise Not stated Adds premium segmentation and premium integrations such as Salesforce and Microsoft Dynamics.
GetResponse
- Starter From $19 / month Unlimited email sends, 1 automation workflow, landing pages, forms and AI content generators. Billed monthly; $15.58 / month billed annually. Scales with list size.
- Marketer From $59 / month Adds unlimited automation workflows, advanced segmentation, abandoned cart recovery, sales funnels and revenue reports. $48.38 / month billed annually.
- Creator From $69 / month Adds a website builder, a course creator for up to 500 students, premium newsletter subscriptions and webinars for up to 100 attendees. $56.58 / month billed annually.
- Enterprise Not stated Custom pricing. Adds SMS marketing, mobile push notifications, a dedicated IP address, single sign-on, unlimited users and a dedicated customer experience manager.
What users say
Review Scores · opens after launch
ActiveCampaign
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
GetResponse
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Where this comes from
Where this comes from
ActiveCampaign https://www.activecampaign.com · checked against the official source on 2026-08-19
GetResponse https://www.getresponse.com · checked against the official source on 2026-08-20
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.