Best for
Best for B2B marketing teams running long nurture cycles next to a CRM, where attribution matters as much as the sending.
- Small and mid-sized
- Enterprise
Email Marketing Comparison
Adobe Marketo Engage vs. GetResponse
At a glance
At a glance
Best for
Best for businesses that want email marketing, automation, landing pages and ecommerce tools, along with webinars and a website builder, in one platform.
- Freelancers
- Small and mid-sized
- Enterprise
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | Adobe Marketo Engage | GetResponse |
|---|---|---|
| Starting price | Not stated | From $19 / month Starter plan billed monthly; annual billing lowers it to $15.58 / month, and the price scales with list size. |
| Free trial | Not stated | 14-day free trial |
| API | Yes, REST and SOAP APIs, with Asset, Identity, Lead Database, User Management and Data Ingestion endpoints; the daily call allowance varies by package | Yes, an API and more than 170 integrations |
| Hosting | Cloud (SaaS) | Cloud (SaaS) |
| Campaign types | Email programs, drip nurture through multi-stream engagement programs, and landing pages and forms built in Design Studio | Yes, email newsletters and autoresponders, with landing pages, signup forms and popups; webinars on the Creator plan and SMS on Enterprise |
| Automation and journeys | Yes, Smart Campaigns for triggered and batch automation, plus engagement programs that cast prioritised content streams on a set cadence | Yes, a visual drag-and-drop automation builder; 1 workflow on Starter and unlimited workflows from the Marketer plan |
| Segmentation and personalisation | Yes, audience segmentation and targeting with dynamic content; Predictive Audiences is included on the Prime and Ultimate packages | Yes, data-based audience segmentation, with advanced segmentation from the Marketer plan |
| Templates and editor | Yes, Email Designer for emails and templates, with snippets and shared assets held in Design Studio | Yes, a drag-and-drop email editor with templates, plus a landing page builder and a website builder on the Creator plan |
| Deliverability and testing | A company-branded tracking domain for email links and landing page URLs, which Adobe documents as improving deliverability | Yes, A/B testing and send-time optimisation (Perfect Timing) |
| Ecommerce and CRM data | Native CRM sync with Salesforce, Microsoft Dynamics and Veeva against the lead and account database | Yes, abandoned cart recovery, sales funnels, promo codes and revenue reports for connected stores |
| Integrations and API | Yes, REST and SOAP APIs plus JavaScript and User Management APIs; the daily API call allowance varies by package | Yes, an API and more than 170 integrations |
| AI features | Yes | Yes |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | Community forum | Not stated |
| Onboarding | Documentation and knowledge base, Video tutorials | Not stated |
| Company size | Small and mid-sized, Enterprise | more entries Freelancers, Small and mid-sized, Enterprise |
| Integrations | Salesforce, Microsoft Dynamics 365, Veeva | Not stated |
Add a tool
Adds a column to the table, from the tools in this category.
Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Company size Adobe Marketo Engage Small and mid-sized, Enterprise GetResponse Freelancers, Small and mid-sized, Enterprise
- API Adobe Marketo Engage Yes, REST and SOAP APIs, with Asset, Identity, Lead Database, User Management and Data Ingestion endpoints; the daily call allowance varies by package GetResponse Yes, an API and more than 170 integrations
- Campaign types Adobe Marketo Engage Email programs, drip nurture through multi-stream engagement programs, and landing pages and forms built in Design Studio GetResponse Yes, email newsletters and autoresponders, with landing pages, signup forms and popups; webinars on the Creator plan and SMS on Enterprise
- Automation and journeys Adobe Marketo Engage Yes, Smart Campaigns for triggered and batch automation, plus engagement programs that cast prioritised content streams on a set cadence GetResponse Yes, a visual drag-and-drop automation builder; 1 workflow on Starter and unlimited workflows from the Marketer plan
- Segmentation and personalisation Adobe Marketo Engage Yes, audience segmentation and targeting with dynamic content; Predictive Audiences is included on the Prime and Ultimate packages GetResponse Yes, data-based audience segmentation, with advanced segmentation from the Marketer plan
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
Adobe Marketo Engage
Strengths
- Multi-stream engagement programs nurture people through prioritised content on a set cadence
- Native CRM sync with Salesforce, Microsoft Dynamics and Veeva
- Adobe Sensei powers Predictive Content and Predictive Audiences on the higher packages
- Marketo Measure adds attribution reporting alongside the automation
Limitations
- No published pricing: all four packages are quoted by Adobe sales
- Predictive Audiences is only included on the Prime and Ultimate packages
- Sandbox instances cost extra on Growth and Select
GetResponse
Strengths
- Combines email, automation, landing pages and ecommerce tools in one platform
- AI email and content generators on paid plans
- Creator plan adds a website builder, course creator and webinars
- API with more than 170 integrations
Limitations
- Pricing scales with list size
- SMS marketing and mobile push are reserved for the Enterprise plan
- No permanent free plan, only a 14-day trial
Plans
Pricing
Adobe Marketo Engage
- Growth Not stated Foundational marketing automation and measurement, with cross-channel nurturing and lead routing, aimed at small business marketers. Sandbox instances cost extra.
- Select Not stated Adds AI-powered personalization for experienced marketers. Sandbox instances cost extra.
- Prime Not stated Adds advanced experience automation together with Marketo Measure. Predictive Audiences and a sandbox instance are included.
- Ultimate Not stated The full set of experience automation and measurement with Marketo Measure. Predictive Audiences and a sandbox instance are included.
GetResponse
- Starter From $19 / month Unlimited email sends, 1 automation workflow, landing pages, forms and AI content generators. Billed monthly; $15.58 / month billed annually. Scales with list size.
- Marketer From $59 / month Adds unlimited automation workflows, advanced segmentation, abandoned cart recovery, sales funnels and revenue reports. $48.38 / month billed annually.
- Creator From $69 / month Adds a website builder, a course creator for up to 500 students, premium newsletter subscriptions and webinars for up to 100 attendees. $56.58 / month billed annually.
- Enterprise Not stated Custom pricing. Adds SMS marketing, mobile push notifications, a dedicated IP address, single sign-on, unlimited users and a dedicated customer experience manager.
What users say
Review Scores · opens after launch
Adobe Marketo Engage
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
GetResponse
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Where this comes from
Where this comes from
Adobe Marketo Engage https://business.adobe.com/products/marketo/adobe-marketo.html · no check date recorded yet
GetResponse https://www.getresponse.com · checked against the official source on 2026-08-20
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.