Best for
Best for B2B marketing teams running long nurture cycles next to a CRM, where attribution matters as much as the sending.
- Small and mid-sized
- Enterprise
Email Marketing Comparison
Adobe Marketo Engage vs. Omnisend
At a glance
At a glance
Best for
Best for ecommerce stores that want email, SMS and web push in one platform, with ready integrations for Shopify, BigCommerce and WooCommerce.
- Small and mid-sized
- Enterprise
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | Adobe Marketo Engage | Omnisend |
|---|---|---|
| Starting price | Not stated | From $16 / month Standard plan for up to 500 contacts, billed monthly; the price scales with the number of contacts. A free plan is also available. |
| Free trial | Not stated | Free plan for up to 250 contacts and 500 emails per month |
| API | Yes, REST and SOAP APIs, with Asset, Identity, Lead Database, User Management and Data Ingestion endpoints; the daily call allowance varies by package | Yes, API access on all plans |
| Hosting | Cloud (SaaS) | Cloud (SaaS) |
| Campaign types | Email programs, drip nurture through multi-stream engagement programs, and landing pages and forms built in Design Studio | Yes, email campaigns, SMS and MMS, and web push notifications |
| Automation and journeys | Yes, Smart Campaigns for triggered and batch automation, plus engagement programs that cast prioritised content streams on a set cadence | Yes, automation workflows across email, SMS and push |
| Segmentation and personalisation | Yes, audience segmentation and targeting with dynamic content; Predictive Audiences is included on the Prime and Ultimate packages | Yes, unlimited segmentation and contact profiles on all plans |
| Templates and editor | Yes, Email Designer for emails and templates, with snippets and shared assets held in Design Studio | Yes, a drag-and-drop editor with email templates |
| Deliverability and testing | A company-branded tracking domain for email links and landing page URLs, which Adobe documents as improving deliverability | Yes, A/B testing on all plans |
| Ecommerce and CRM data | Native CRM sync with Salesforce, Microsoft Dynamics and Veeva against the lead and account database | Yes, ecommerce integrations for Shopify, BigCommerce, WooCommerce, WordPress and Wix |
| Integrations and API | Yes, REST and SOAP APIs plus JavaScript and User Management APIs; the daily API call allowance varies by package | Yes, API access on all plans |
| AI features | stated Yes | No |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | Community forum | Not stated |
| Onboarding | Documentation and knowledge base, Video tutorials | Not stated |
| Company size | Small and mid-sized, Enterprise | Small and mid-sized, Enterprise |
| Integrations | Salesforce, Microsoft Dynamics 365, Veeva | Not stated |
Add a tool
Adds a column to the table, from the tools in this category.
Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- AI features Adobe Marketo Engage Yes Omnisend No
- API Adobe Marketo Engage Yes, REST and SOAP APIs, with Asset, Identity, Lead Database, User Management and Data Ingestion endpoints; the daily call allowance varies by package Omnisend Yes, API access on all plans
- Campaign types Adobe Marketo Engage Email programs, drip nurture through multi-stream engagement programs, and landing pages and forms built in Design Studio Omnisend Yes, email campaigns, SMS and MMS, and web push notifications
- Automation and journeys Adobe Marketo Engage Yes, Smart Campaigns for triggered and batch automation, plus engagement programs that cast prioritised content streams on a set cadence Omnisend Yes, automation workflows across email, SMS and push
- Segmentation and personalisation Adobe Marketo Engage Yes, audience segmentation and targeting with dynamic content; Predictive Audiences is included on the Prime and Ultimate packages Omnisend Yes, unlimited segmentation and contact profiles on all plans
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
Adobe Marketo Engage
Strengths
- Multi-stream engagement programs nurture people through prioritised content on a set cadence
- Native CRM sync with Salesforce, Microsoft Dynamics and Veeva
- Adobe Sensei powers Predictive Content and Predictive Audiences on the higher packages
- Marketo Measure adds attribution reporting alongside the automation
Limitations
- No published pricing: all four packages are quoted by Adobe sales
- Predictive Audiences is only included on the Prime and Ultimate packages
- Sandbox instances cost extra on Growth and Select
Omnisend
Strengths
- Email, SMS and web push in one platform
- Unlimited segmentation and API access on all plans
- Ready ecommerce integrations for Shopify, BigCommerce and WooCommerce
- Free plan for up to 250 contacts
Limitations
- Pricing scales with the number of contacts
- SMS is charged separately, from $0.007 per message
- Free and Standard plans cap monthly email sends
Plans
Pricing
Adobe Marketo Engage
- Growth Not stated Foundational marketing automation and measurement, with cross-channel nurturing and lead routing, aimed at small business marketers. Sandbox instances cost extra.
- Select Not stated Adds AI-powered personalization for experienced marketers. Sandbox instances cost extra.
- Prime Not stated Adds advanced experience automation together with Marketo Measure. Predictive Audiences and a sandbox instance are included.
- Ultimate Not stated The full set of experience automation and measurement with Marketo Measure. Predictive Audiences and a sandbox instance are included.
Omnisend
- Free $0 / month Up to 250 contacts, 500 emails per month and 500 web push notifications, with all features.
- Standard From $16 / month Up to 6,000 emails per month for 500 contacts; adds email support. Scales with the number of contacts.
- Pro From $59 / month Unlimited emails, advanced reporting and no Omnisend branding; SMS from $0.007 per message. Scales with the number of contacts.
- Custom Not stated Custom pricing for businesses with 150,000+ contacts, with a dedicated account expert.
What users say
Review Scores · opens after launch
Adobe Marketo Engage
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Omnisend
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Where this comes from
Where this comes from
Adobe Marketo Engage https://business.adobe.com/products/marketo/adobe-marketo.html · no check date recorded yet
Omnisend https://www.omnisend.com · checked against the official source on 2026-08-20
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.