Best for
Best for small businesses and creators that want straightforward email newsletters, automation and landing pages with an AI writing assistant.
- Freelancers
- Small and mid-sized
Email Marketing Comparison
AWeber vs. Drip
At a glance
At a glance
Best for
Best for ecommerce and direct-to-consumer brands on Shopify, WooCommerce or BigCommerce that want behavior-based email automation with onsite popups in one platform.
- Small and mid-sized
- Enterprise
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | AWeber | Drip |
|---|---|---|
| Starting price | lower value From $15 / month Lite plan billed monthly; annual billing lowers it to $12.49 / month, and the price scales with the number of subscribers. | From $39 / month For up to 2,500 active people; the price scales with the number of active people and the volume of emails sent. |
| Free trial | 14-day free trial | 14-day free trial |
| API | Yes, an email marketing API and hundreds of integrations | Yes, open API access on every plan |
| Hosting | Cloud (SaaS) | Cloud (SaaS) |
| Campaign types | Yes, email newsletters and automated email campaigns, with signup forms and landing pages | Yes, one-off email campaigns and newsletters plus automated workflows, with an onsite suite of popups, slide-ins, sticky bars and quizzes |
| Automation and journeys | Yes, automated email campaigns; 3 automations on Lite and unlimited automations on Plus | Yes, a visual workflow builder with branching logic, goals and split tests, and 15-plus prebuilt templates for abandoned cart, browse abandonment, welcome and win-back |
| Segmentation and personalisation | Yes, subscriber tagging and segmentation | Yes, dynamic segments that update automatically from behavior, purchase history and engagement, synced from the store in real time |
| Templates and editor | Yes, a drag-and-drop builder with templates and a Smart Designer that auto-generates branded templates, plus a Canva integration | Yes, a drag-and-drop visual email builder with 50-plus themed templates, plus a plain-text builder |
| Deliverability and testing | Yes, split tests of up to three emails covering subject lines, preview text, content and send times, with the segments and split percentages chosen rather than fixed at 50/50, plus an in-house reputation system that monitors sending signals around the clock and a dedicated deliverability team | Yes, A/B split testing of up to four subject line or content variations, reporting opens, clicks and revenue per variation |
| Ecommerce and CRM data | Yes, sell products and take payments through Stripe, with integrations for Shopify, PayPal and WordPress | Yes, deep native Shopify, WooCommerce and BigCommerce integrations that sync customers, orders and product catalog in real time |
| Integrations and API | Yes, an email marketing API and hundreds of integrations, including Shopify, PayPal, WordPress and Zapier | Yes, open API access and 50-plus integrations on every plan |
| AI features | stated Yes | No |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | more entries Email helpdesk, Phone, Chat, 24/7, Community forum | Email helpdesk, Chat |
| Onboarding | Documentation and knowledge base, Video tutorials, Guided onboarding | Not stated |
| Company size | Freelancers, Small and mid-sized | Small and mid-sized, Enterprise |
| Integrations | more entries WordPress, Shopify, WooCommerce, PayPal, Stripe, Zapier, Calendly, Salesforce, HubSpot, Squarespace, Wix, ClickFunnels, Etsy, Zoom, Typeform | Shopify, WooCommerce, BigCommerce |
Add a tool
Adds a column to the table, from the tools in this category.
Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Starting price AWeber From $15 / month Drip From $39 / month
- Company size AWeber Freelancers, Small and mid-sized Drip Small and mid-sized, Enterprise
- Support AWeber Email helpdesk, Phone, Chat, 24/7, Community forum Drip Email helpdesk, Chat
- AI features AWeber Yes Drip No
- API AWeber Yes, an email marketing API and hundreds of integrations Drip Yes, open API access on every plan
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
AWeber
Strengths
- AI writing assistant and subject line generator help draft copy
- Smart Designer auto-generates branded templates, plus a Canva integration
- Sell products and take payments through Stripe
- Email marketing API and hundreds of integrations
Limitations
- Lite plan limits automations and landing pages to three each
- Pricing scales with the number of subscribers
- No permanent free plan, only a 14-day trial
Drip
Strengths
- Every feature included on every plan, with nothing locked behind higher tiers
- Deep native Shopify, WooCommerce and BigCommerce integrations with real-time data sync
- Onsite suite of popups, slide-ins and quizzes included at no extra cost
- Billed only on active people who can receive email
Limitations
- No free plan, only a 14-day free trial
- Purpose-built for ecommerce, so less suited to non-store senders
- Live chat support is reserved for the $99 / month and higher plans
Plans
Pricing
AWeber
- Lite From $15 / month Up to 3 automations and 3 landing pages, with monthly email sends up to 10x the subscriber count. Billed monthly; $12.49 / month billed annually. Scales with subscribers.
- Plus From $30 / month Adds unlimited automations and landing pages and monthly sends up to 12x the subscriber count. Billed monthly; $19.99 / month billed annually.
- Done For You $20 / month A full email system built by AWeber's experts within 7 days, billed annually plus a $79 setup fee, with 30 days of unlimited edits.
Drip
- All features From $39 / month For up to 2,500 active people. Every feature is included on every plan; the price scales with the number of active people and email volume. Live chat support is available on the $99 / month and higher plans.
What users say
Review Scores · opens after launch
AWeber
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Drip
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Where this comes from
Where this comes from
AWeber https://www.aweber.com · checked against the official source on 2026-08-20
Drip https://www.drip.com · checked against the official source on 2026-08-23
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.