Best for
Best for small businesses and creators that want straightforward email newsletters, automation and landing pages with an AI writing assistant.
- Freelancers
- Small and mid-sized
Email Marketing Comparison
AWeber vs. MailerLite
At a glance
At a glance
Best for
Best for creators and small teams that want a straightforward email marketing platform with a flexible editor, automation and landing pages.
- Freelancers
- Small and mid-sized
- Enterprise
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | AWeber | MailerLite |
|---|---|---|
| Starting price | From $15 / month Lite plan billed monthly; annual billing lowers it to $12.49 / month, and the price scales with the number of subscribers. | lower value From $12 / month Comfort plan; the price scales with the number of subscribers. |
| Free trial | 14-day free trial | Free plan available for up to 250 subscribers |
| API | Yes, an email marketing API and hundreds of integrations | Yes, API access on all paid plans |
| Hosting | Cloud (SaaS) | Cloud (SaaS) |
| Campaign types | Yes, email newsletters and automated email campaigns, with signup forms and landing pages | Yes, email campaigns and newsletters, plus landing pages and websites |
| Automation and journeys | Yes, automated email campaigns; 3 automations on Lite and unlimited automations on Plus | Yes, automation workflows, unlimited on the paid plans |
| Segmentation and personalisation | Yes, subscriber tagging and segmentation | Yes, dynamic segments, tags and dynamic content, with Smart Sending timing delivery per subscriber |
| Templates and editor | Yes, a drag-and-drop builder with templates and a Smart Designer that auto-generates branded templates, plus a Canva integration | Yes, drag-and-drop, simple and custom HTML editors with customizable templates |
| Deliverability and testing | Yes, split tests of up to three emails covering subject lines, preview text, content and send times, with the segments and split percentages chosen rather than fixed at 50/50, plus an in-house reputation system that monitors sending signals around the clock and a dedicated deliverability team | Yes, A/B testing on every plan, with a deliverability consultation and dedicated IP on higher plans |
| Ecommerce and CRM data | Yes, sell products and take payments through Stripe, with integrations for Shopify, PayPal and WordPress | Yes, integrations with Stripe, Shopify and WooCommerce |
| Integrations and API | Yes, an email marketing API and hundreds of integrations, including Shopify, PayPal, WordPress and Zapier | Yes, API access on all paid plans |
| AI features | Yes | Yes |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | more entries Email helpdesk, Phone, Chat, 24/7, Community forum | Email helpdesk, Chat, Community forum |
| Onboarding | Documentation and knowledge base, Video tutorials, Guided onboarding | Not stated |
| Company size | Freelancers, Small and mid-sized | more entries Freelancers, Small and mid-sized, Enterprise |
| Integrations | more entries WordPress, Shopify, WooCommerce, PayPal, Stripe, Zapier, Calendly, Salesforce, HubSpot, Squarespace, Wix, ClickFunnels, Etsy, Zoom, Typeform | Stripe, Shopify, WooCommerce |
Add a tool
Adds a column to the table, from the tools in this category.
Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Starting price AWeber From $15 / month MailerLite From $12 / month
- Free trial AWeber 14-day free trial MailerLite Free plan available for up to 250 subscribers
- Company size AWeber Freelancers, Small and mid-sized MailerLite Freelancers, Small and mid-sized, Enterprise
- Support AWeber Email helpdesk, Phone, Chat, 24/7, Community forum MailerLite Email helpdesk, Chat, Community forum
- API AWeber Yes, an email marketing API and hundreds of integrations MailerLite Yes, API access on all paid plans
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
AWeber
Strengths
- AI writing assistant and subject line generator help draft copy
- Smart Designer auto-generates branded templates, plus a Canva integration
- Sell products and take payments through Stripe
- Email marketing API and hundreds of integrations
Limitations
- Lite plan limits automations and landing pages to three each
- Pricing scales with the number of subscribers
- No permanent free plan, only a 14-day trial
MailerLite
Strengths
- Drag-and-drop, simple and custom HTML editors on every plan
- A/B testing available on every plan, including the free tier
- AI email and subject line generator
- Free plan for up to 250 subscribers
Limitations
- Prices scale with the number of subscribers
- Deliverability consultation and dedicated IP are reserved for the higher plans
Plans
Pricing
AWeber
- Lite From $15 / month Up to 3 automations and 3 landing pages, with monthly email sends up to 10x the subscriber count. Billed monthly; $12.49 / month billed annually. Scales with subscribers.
- Plus From $30 / month Adds unlimited automations and landing pages and monthly sends up to 12x the subscriber count. Billed monthly; $19.99 / month billed annually.
- Done For You $20 / month A full email system built by AWeber's experts within 7 days, billed annually plus a $79 setup fee, with 30 days of unlimited edits.
MailerLite
- Free $0 / month Up to 250 subscribers and 2,500 monthly emails, with 3 automations and community support.
- Comfort From $12 / month Adds 50 automations, an AI writing assistant and 24/7 email support. Scales with subscribers.
- Power From $25 / month Adds unlimited automations and monthly emails, a deliverability consultation and 24/7 live chat support. Scales with subscribers.
- Enterprise Not stated Custom pricing for 200K+ subscribers, with a dedicated success manager, priority support and a dedicated IP option.
What users say
Review Scores · opens after launch
AWeber
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
MailerLite
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Where this comes from
Where this comes from
AWeber https://www.aweber.com · checked against the official source on 2026-08-20
MailerLite https://www.mailerlite.com · checked against the official source on 2026-08-19
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.