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Email Marketing Comparison

Braze vs. GetResponse

At a glance

At a glance

Braze

Best for

Best for consumer brands running email as part of an app-led lifecycle across push, in-app, SMS and messaging apps.

  • Small and mid-sized
  • Enterprise

GetResponse

Best for

Best for businesses that want email marketing, automation, landing pages and ecommerce tools, along with webinars and a website builder, in one platform.

  • Freelancers
  • Small and mid-sized
  • Enterprise

Cataleo does not name a winner. Both statements come from the vendors themselves.

Full Comparison

Criterion Braze GetResponse
Starting price Not stated From $19 / month Starter plan billed monthly; annual billing lowers it to $15.58 / month, and the price scales with list size.
Free trial Free trial offered on the pricing page 14-day free trial
API Yes, REST APIs and SDKs with more than 170 prebuilt partner integrations Yes, an API and more than 170 integrations
Hosting Cloud (SaaS), on regional instances in the United States, Europe (Frankfurt), Australia, Japan, South Korea and Indonesia Cloud (SaaS)
Campaign types Yes, email, mobile and web push, in-app messages, SMS and RCS, WhatsApp, LINE and KakaoTalk, plus paid-media audiences Yes, email newsletters and autoresponders, with landing pages, signup forms and popups; webinars on the Creator plan and SMS on Enterprise
Automation and journeys Yes, Canvas drag-and-drop journey orchestration for multi-step cross-channel campaigns with A/B/n testing Yes, a visual drag-and-drop automation builder; 1 workflow on Starter and unlimited workflows from the Marketer plan
Segmentation and personalisation Yes, more than 100 prebuilt filters plus SQL composition, with BrazeAI predictions and personalised recommendations Yes, data-based audience segmentation, with advanced segmentation from the Marketer plan
Templates and editor Yes, a drag-and-drop email editor with blank, prebuilt and saved templates, basic, media and advanced content blocks and Liquid personalisation Yes, a drag-and-drop email editor with templates, plus a landing page builder and a website builder on the Creator plan
Deliverability and testing Yes, previews for random, specific or custom user profiles and Inbox Vision rendering checks across email clients Yes, A/B testing and send-time optimisation (Perfect Timing)
Ecommerce and CRM data Yes, the Braze Data Platform builds first-party profiles from SDKs, APIs and cloud data ingestion across more than 170 partner integrations Yes, abandoned cart recovery, sales funnels, promo codes and revenue reports for connected stores
Integrations and API Yes, REST APIs and SDKs with more than 170 prebuilt partner integrations Yes, an API and more than 170 integrations
AI features Yes Yes
Deployment Cloud (SaaS), Browser-based Cloud (SaaS), Browser-based
Support Email helpdesk, Community forum Not stated
Onboarding Documentation and knowledge base, Guided onboarding, Personal consulting, On-site training Not stated
Company size Small and mid-sized, Enterprise more entries Freelancers, Small and mid-sized, Enterprise
Integrations Segment, mParticle, Amplitude, Mixpanel, Adobe, Tealium, Shopify, Stripe, Algolia, AppsFlyer, Branch, Adjust, Kochava, Movable Ink, Dynamic Yield, Amazon Personalize, Looker, Datadog, Amazon S3, Google Cloud Storage, Talon.One, Canva, Figma Not stated

Compare more tools

Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.

The short version

Key Differences

  • Free trial Braze Free trial offered on the pricing page GetResponse 14-day free trial
  • Company size Braze Small and mid-sized, Enterprise GetResponse Freelancers, Small and mid-sized, Enterprise
  • Hosting Braze Cloud (SaaS), on regional instances in the United States, Europe (Frankfurt), Australia, Japan, South Korea and Indonesia GetResponse Cloud (SaaS)
  • API Braze Yes, REST APIs and SDKs with more than 170 prebuilt partner integrations GetResponse Yes, an API and more than 170 integrations
  • Campaign types Braze Yes, email, mobile and web push, in-app messages, SMS and RCS, WhatsApp, LINE and KakaoTalk, plus paid-media audiences GetResponse Yes, email newsletters and autoresponders, with landing pages, signup forms and popups; webinars on the Creator plan and SMS on Enterprise

Every line is one datapoint from the table above, picked automatically. Nothing here is written text.

The trade-offs

Strengths and Limitations

Braze

Strengths

  • Email, push, in-app, SMS, WhatsApp, LINE, KakaoTalk and paid media orchestrated from one journey builder
  • More than 100 prebuilt segmentation filters plus SQL composition
  • Regional instances in the United States, Europe, Australia, Japan, South Korea and Indonesia
  • Braze Data Platform unifies first-party data across more than 170 partner integrations

Limitations

  • No public rate card, pricing is quoted by sales
  • Predictive AI arrives at the Pro edition and advanced experimentation only at Enterprise
  • Licensing by monthly active users rather than list size
  • Existing HTML email templates have to be rebuilt to use the drag-and-drop editor

GetResponse

Strengths

  • Combines email, automation, landing pages and ecommerce tools in one platform
  • AI email and content generators on paid plans
  • Creator plan adds a website builder, course creator and webinars
  • API with more than 170 integrations

Limitations

  • Pricing scales with list size
  • SMS marketing and mobile push are reserved for the Enterprise plan
  • No permanent free plan, only a 14-day trial

Plans

Pricing

Braze

  • Braze Go Not stated For early-stage growth teams activating customer data and launching cross-channel messaging. Core features and functionality.
  • Braze Select Not stated Adds increased orchestration capability plus enhanced security features and user provisioning.
  • Braze Pro Not stated Adds predictive AI, AI personalised recommendations and expanded dashboard administration.
  • Braze Enterprise Not stated Enterprise-grade orchestration, infrastructure and governance, plus advanced experimentation.
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GetResponse

  • Starter From $19 / month Unlimited email sends, 1 automation workflow, landing pages, forms and AI content generators. Billed monthly; $15.58 / month billed annually. Scales with list size.
  • Marketer From $59 / month Adds unlimited automation workflows, advanced segmentation, abandoned cart recovery, sales funnels and revenue reports. $48.38 / month billed annually.
  • Creator From $69 / month Adds a website builder, a course creator for up to 500 students, premium newsletter subscriptions and webinars for up to 100 attendees. $56.58 / month billed annually.
  • Enterprise Not stated Custom pricing. Adds SMS marketing, mobile push notifications, a dedicated IP address, single sign-on, unlimited users and a dedicated customer experience manager.
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What users say

Review Scores · opens after launch

Braze

Ease of use
Not rated yet
User interface
Not rated yet
Onboarding
Not rated yet
Support and service
Not rated yet
Value for money
Not rated yet
Features
Not rated yet

No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.

GetResponse

Ease of use
Not rated yet
User interface
Not rated yet
Onboarding
Not rated yet
Support and service
Not rated yet
Value for money
Not rated yet
Features
Not rated yet

No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.

Where this comes from

Where this comes from

Braze https://www.braze.com · checked against the official source on 2026-09-03

GetResponse https://www.getresponse.com · checked against the official source on 2026-08-20

This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.