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Email Marketing Comparison

Braze vs. Mailchimp

At a glance

At a glance

Braze

Best for

Best for consumer brands running email as part of an app-led lifecycle across push, in-app, SMS and messaging apps.

  • Small and mid-sized
  • Enterprise

Mailchimp

Best for

Best for teams that want an email marketing platform with designed templates, automation and AI writing tools, and a Marketing API to connect their own data.

  • Freelancers
  • Small and mid-sized
  • Enterprise

Cataleo does not name a winner. Both statements come from the vendors themselves.

Full Comparison

Criterion Braze Mailchimp
Starting price Not stated From $13 / month Essentials plan; the price scales with the number of contacts.
Free trial Free trial offered on the pricing page Free plan available for up to 500 contacts
API Yes, REST APIs and SDKs with more than 170 prebuilt partner integrations Yes, a Marketing API for audiences, automations and data sync, plus more than 300 integrations
Hosting Cloud (SaaS), on regional instances in the United States, Europe (Frankfurt), Australia, Japan, South Korea and Indonesia Cloud (SaaS)
Campaign types Yes, email, mobile and web push, in-app messages, SMS and RCS, WhatsApp, LINE and KakaoTalk, plus paid-media audiences Yes, email newsletters and campaigns, with A/B testing and scheduling on paid plans
Automation and journeys Yes, Canvas drag-and-drop journey orchestration for multi-step cross-channel campaigns with A/B/n testing Yes, automation flows, up to 3 steps on Essentials and up to 200 flows on Standard and Premium
Segmentation and personalisation Yes, more than 100 prebuilt filters plus SQL composition, with BrazeAI predictions and personalised recommendations Yes, segmentation and dynamic content, with predictive segmentation on Premium
Templates and editor Yes, a drag-and-drop email editor with blank, prebuilt and saved templates, basic, media and advanced content blocks and Liquid personalisation Yes, professionally designed templates and an editor, with custom-coded templates on Premium
Deliverability and testing Yes, previews for random, specific or custom user profiles and Inbox Vision rendering checks across email clients Yes, A/B testing and scheduling on paid plans
Ecommerce and CRM data Yes, the Braze Data Platform builds first-party profiles from SDKs, APIs and cloud data ingestion across more than 170 partner integrations Yes, audience data with tags and more than 300 integrations
Integrations and API Yes, REST APIs and SDKs with more than 170 prebuilt partner integrations Yes, a Marketing API for audiences, automations and data sync
AI features Yes Yes
Deployment Cloud (SaaS), Browser-based Cloud (SaaS), Browser-based
Support Email helpdesk, Community forum more entries Email helpdesk, Chat, Phone
Onboarding Documentation and knowledge base, Guided onboarding, Personal consulting, On-site training Not stated
Company size Small and mid-sized, Enterprise more entries Freelancers, Small and mid-sized, Enterprise
Integrations Segment, mParticle, Amplitude, Mixpanel, Adobe, Tealium, Shopify, Stripe, Algolia, AppsFlyer, Branch, Adjust, Kochava, Movable Ink, Dynamic Yield, Amazon Personalize, Looker, Datadog, Amazon S3, Google Cloud Storage, Talon.One, Canva, Figma Not stated

Compare more tools

Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.

The short version

Key Differences

  • Free trial Braze Free trial offered on the pricing page Mailchimp Free plan available for up to 500 contacts
  • Company size Braze Small and mid-sized, Enterprise Mailchimp Freelancers, Small and mid-sized, Enterprise
  • Hosting Braze Cloud (SaaS), on regional instances in the United States, Europe (Frankfurt), Australia, Japan, South Korea and Indonesia Mailchimp Cloud (SaaS)
  • Support Braze Email helpdesk, Community forum Mailchimp Email helpdesk, Chat, Phone
  • API Braze Yes, REST APIs and SDKs with more than 170 prebuilt partner integrations Mailchimp Yes, a Marketing API for audiences, automations and data sync, plus more than 300 integrations

Every line is one datapoint from the table above, picked automatically. Nothing here is written text.

The trade-offs

Strengths and Limitations

Braze

Strengths

  • Email, push, in-app, SMS, WhatsApp, LINE, KakaoTalk and paid media orchestrated from one journey builder
  • More than 100 prebuilt segmentation filters plus SQL composition
  • Regional instances in the United States, Europe, Australia, Japan, South Korea and Indonesia
  • Braze Data Platform unifies first-party data across more than 170 partner integrations

Limitations

  • No public rate card, pricing is quoted by sales
  • Predictive AI arrives at the Pro edition and advanced experimentation only at Enterprise
  • Licensing by monthly active users rather than list size
  • Existing HTML email templates have to be rebuilt to use the drag-and-drop editor

Mailchimp

Strengths

  • Generative AI writing and design tools on the Standard and Premium plans
  • Marketing API with webhooks and OAuth 2 for audiences and automations
  • More than 300 integrations
  • Free plan for up to 500 contacts

Limitations

  • Prices scale with the number of contacts
  • Predictive segmentation and custom-coded templates are reserved for the top plans

Plans

Pricing

Braze

  • Braze Go Not stated For early-stage growth teams activating customer data and launching cross-channel messaging. Core features and functionality.
  • Braze Select Not stated Adds increased orchestration capability plus enhanced security features and user provisioning.
  • Braze Pro Not stated Adds predictive AI, AI personalised recommendations and expanded dashboard administration.
  • Braze Enterprise Not stated Enterprise-grade orchestration, infrastructure and governance, plus advanced experimentation.
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Mailchimp

  • Free $0 / month Up to 500 monthly sends and 250 contacts, with a limited set of templates.
  • Essentials From $13 / month Designed templates, A/B testing, scheduling and up to 3 automation flow steps. Scales with contacts.
  • Standard From $20 / month Adds AI writing and design tools and up to 200 automation flows. Scales with contacts.
  • Premium From $350 / month Adds unlimited contacts and seats, predictive segmentation, phone and priority support and custom-coded templates.
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What users say

Review Scores · opens after launch

Braze

Ease of use
Not rated yet
User interface
Not rated yet
Onboarding
Not rated yet
Support and service
Not rated yet
Value for money
Not rated yet
Features
Not rated yet

No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.

Mailchimp

Ease of use
Not rated yet
User interface
Not rated yet
Onboarding
Not rated yet
Support and service
Not rated yet
Value for money
Not rated yet
Features
Not rated yet

No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.

Where this comes from

Where this comes from

Braze https://www.braze.com · checked against the official source on 2026-09-03

Mailchimp https://mailchimp.com · checked against the official source on 2026-08-19

This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.