Mailchimp
An email marketing and automation platform with audiences, campaigns, templates and a marketing API.
Generative AI writing and design tools help draft campaigns and build templates, and higher plans add predictive segmentation
- Starting price
- From $13 / month
- Free trial
- Free plan available for up to 500 contacts
- API
- Yes, a Marketing API for audiences, automations and data sync, plus more than 300 integrations
Overview
Mailchimp is an email marketing platform built around audiences, campaigns and marketing automation. Paid plans carry professionally designed templates, A/B testing, scheduling and automation flows, and the higher plans layer on generative AI writing and design tools and predictive segmentation. It connects to more than 300 integrations and opens a Marketing API for managing audiences, syncing data through webhooks and building automations at scale, with a separate Mailchimp Transactional product for event-driven mail. It is sold in four plans, priced by the number of contacts.
Our take
Mailchimp is the default answer, and being the default is most of what it offers: everything integrates with it, every freelancer knows it, and the templates look fine without effort. What it is not is cheap at scale or strong at behavioural automation, so a store that lives on triggered flows should pick an ecommerce-first platform instead, and a high-volume sender should price the contact-based bill against send-based rivals. The free plan is a taster rather than a home, since the useful automation sits two tiers up. If nobody on the team wants to learn a new tool, though, this is the one they already know.
Key Facts
| Category | |
|---|---|
| Starting price | From $13 / month Essentials plan; the price scales with the number of contacts. |
| Free trial | Free plan available for up to 500 contacts |
| API | Yes, a Marketing API for audiences, automations and data sync, plus more than 300 integrations |
| Hosting | Cloud (SaaS) |
Features
- Campaign types
- Yes, email newsletters and campaigns, with A/B testing and scheduling on paid plans
- Automation and journeys
- Yes, automation flows, up to 3 steps on Essentials and up to 200 flows on Standard and Premium
- Segmentation and personalisation
- Yes, segmentation and dynamic content, with predictive segmentation on Premium
- Templates and editor
- Yes, professionally designed templates and an editor, with custom-coded templates on Premium
- Deliverability and testing
- Yes, A/B testing and scheduling on paid plans
- Ecommerce and CRM data
- Yes, audience data with tags and more than 300 integrations
- Integrations and API
- Yes, a Marketing API for audiences, automations and data sync
Integrations
- Shopify
- WooCommerce
- Canva
- Zapier
- Square
- Wix
- Squarespace
- Stripe
- Salesforce
- WordPress
Deployment and Support
- Deployment
-
- Cloud (SaaS)
- Browser-based
- Support
-
- Email helpdesk
- Chat
- Phone
- Onboarding
-
- Documentation and knowledge base
- Video tutorials
- Guided onboarding
- Company size
-
- Freelancers
- Small and mid-sized
- Enterprise
Pros and Cons
Strengths
- Generative AI writing and design tools on the Standard and Premium plans
- Marketing API with webhooks and OAuth 2 for audiences and automations
- More than 300 integrations
- Free plan for up to 500 contacts
Limitations
- Prices scale with the number of contacts
- Predictive segmentation and custom-coded templates are reserved for the top plans
Pricing
-
Free
$0 / month
Up to 500 monthly sends and 250 contacts, with a limited set of templates.
-
Essentials
From $13 / month
Designed templates, A/B testing, scheduling and up to 3 automation flow steps. Scales with contacts.
-
Standard
From $20 / month
Adds AI writing and design tools and up to 200 automation flows. Scales with contacts.
-
Premium
From $350 / month
Adds unlimited contacts and seats, predictive segmentation, phone and priority support and custom-coded templates.
Alternatives and Comparisons
FAQ
- What plans does Mailchimp offer?
- Mailchimp is sold in four plans: Free, Essentials, Standard and Premium. The price scales with the number of contacts, and the Standard and Premium plans add AI writing and design tools, more automation flows and predictive segmentation.
- Does Mailchimp have an API?
- Yes. Mailchimp offers a Marketing API for managing audiences, integrating data through webhooks and OAuth 2, and building automations, alongside more than 300 integrations.
- Does Mailchimp include AI?
- Yes. The Standard and Premium plans include generative AI writing and design tools, and Premium adds predictive segmentation.
What users say
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