Best for
Best for consumer brands running email as part of an app-led lifecycle across push, in-app, SMS and messaging apps.
- Small and mid-sized
- Enterprise
Email Marketing Comparison
Braze vs. Mautic
At a glance
At a glance
Best for
Best for teams that need marketing automation without a per-contact bill, and have someone able to run a PHP application.
- Small and mid-sized
- Enterprise
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | Braze | Mautic |
|---|---|---|
| Starting price | Not stated | Free and open source if self-hosted; managed hosting from €247.50 / month The software carries no licence cost, but the server and the email sending provider are your own. Managed hosting through the official partner Dropsolid starts at €247.50 per month billed annually, or €275 per month billed quarterly. |
| Free trial | Free trial offered on the pricing page | 14-day trial of the hosted offering, no credit card required |
| Commercial use | Not stated | Yes, GPL v3 |
| API | Yes, REST APIs and SDKs with more than 170 prebuilt partner integrations | Yes, a REST API plus an in-app marketplace of community plugins and themes |
| Hosting | Cloud (SaaS), on regional instances in the United States, Europe (Frankfurt), Australia, Japan, South Korea and Indonesia | Self-hosted on your own infrastructure, or managed hosting through certified partners |
| Campaign types | Yes, email, mobile and web push, in-app messages, SMS and RCS, WhatsApp, LINE and KakaoTalk, plus paid-media audiences | Email campaigns and newsletters alongside SMS, push notifications and WhatsApp, plus landing pages and forms that embed in a site or open as a popup |
| Automation and journeys | Yes, Canvas drag-and-drop journey orchestration for multi-step cross-channel campaigns with A/B/n testing | Yes, a drag-and-drop campaign builder for multi-step journeys from capture through to conversion |
| Segmentation and personalisation | Yes, more than 100 prebuilt filters plus SQL composition, with BrazeAI predictions and personalised recommendations | Yes, contact segmentation driven by behaviour and engagement tracking, with customisable point-based lead scoring to prioritise contacts |
| Templates and editor | Yes, a drag-and-drop email editor with blank, prebuilt and saved templates, basic, media and advanced content blocks and Liquid personalisation | Yes, a drag-and-drop email builder with personalisation and A/B testing, plus a landing page builder and a form builder; community themes come through the marketplace |
| Deliverability and testing | Yes, previews for random, specific or custom user profiles and Inbox Vision rendering checks across email clients | Sending runs through a provider you supply, not one bundled with the product. SMTP is the default transport, configured as a DSN, and since version 5 the Symfony Mailer transports add SendGrid, Amazon SES and others by Composer; a SparkPost plugin is available from the Mautic Marketplace. The documentation warns that the Symfony transports do not support batch sending or the bounce-management callbacks the dedicated plugins handle |
| Ecommerce and CRM data | Yes, the Braze Data Platform builds first-party profiles from SDKs, APIs and cloud data ingestion across more than 170 partner integrations | Contacts, companies and lead scoring are native, and CRM, ecommerce and SMS systems connect through marketplace plugins or webhooks rather than shipping preconfigured |
| Integrations and API | Yes, REST APIs and SDKs with more than 170 prebuilt partner integrations | Yes, a REST API for contacts, campaigns and data transfer, webhooks, and an in-app marketplace of community plugins |
| AI features | stated Yes | No |
| Deployment | Cloud (SaaS), Browser-based | more entries On-premise, Cloud (SaaS), Browser-based |
| Support | more entries Email helpdesk, Community forum | Community forum |
| Onboarding | more entries Documentation and knowledge base, Guided onboarding, Personal consulting, On-site training | Documentation and knowledge base |
| Company size | Small and mid-sized, Enterprise | Small and mid-sized, Enterprise |
| Integrations | more entries Segment, mParticle, Amplitude, Mixpanel, Adobe, Tealium, Shopify, Stripe, Algolia, AppsFlyer, Branch, Adjust, Kochava, Movable Ink, Dynamic Yield, Amazon Personalize, Looker, Datadog, Amazon S3, Google Cloud Storage, Talon.One, Canva, Figma | SMTP, SendGrid, Amazon SES, SparkPost |
Add a tool
Adds a column to the table, from the tools in this category.
Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Free trial Braze Free trial offered on the pricing page Mautic 14-day trial of the hosted offering, no credit card required
- Deployment Braze Cloud (SaaS), Browser-based Mautic On-premise, Cloud (SaaS), Browser-based
- Hosting Braze Cloud (SaaS), on regional instances in the United States, Europe (Frankfurt), Australia, Japan, South Korea and Indonesia Mautic Self-hosted on your own infrastructure, or managed hosting through certified partners
- Support Braze Email helpdesk, Community forum Mautic Community forum
- AI features Braze Yes Mautic No
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
Braze
Strengths
- Email, push, in-app, SMS, WhatsApp, LINE, KakaoTalk and paid media orchestrated from one journey builder
- More than 100 prebuilt segmentation filters plus SQL composition
- Regional instances in the United States, Europe, Australia, Japan, South Korea and Indonesia
- Braze Data Platform unifies first-party data across more than 170 partner integrations
Limitations
- No public rate card, pricing is quoted by sales
- Predictive AI arrives at the Pro edition and advanced experimentation only at Enterprise
- Licensing by monthly active users rather than list size
- Existing HTML email templates have to be rebuilt to use the drag-and-drop editor
Mautic
Strengths
- No licence cost and no per-contact fee, so list growth does not change the bill
- Self-hosting keeps contact data in a jurisdiction you pick
- Campaign builder, email builder, landing pages, forms and lead scoring are all in the core product
- REST API, webhooks and an in-app marketplace for extending it
Limitations
- You supply and pay for the email sending provider separately
- Running and patching a PHP application is your responsibility unless you buy managed hosting
- Support is community forums and Slack; paid support comes only through partners
- Symfony Mailer transports do not batch-send or handle bounce callbacks
Plans
Pricing
Braze
- Braze Go Not stated For early-stage growth teams activating customer data and launching cross-channel messaging. Core features and functionality.
- Braze Select Not stated Adds increased orchestration capability plus enhanced security features and user provisioning.
- Braze Pro Not stated Adds predictive AI, AI personalised recommendations and expanded dashboard administration.
- Braze Enterprise Not stated Enterprise-grade orchestration, infrastructure and governance, plus advanced experimentation.
Mautic
- Self-hosted €0 The open source application under the GPL v3 licence. No licence cost; the server and the email sending provider are your own.
- Mautic Essential €247.50 Per month billed annually, or €275 per month billed quarterly. Managed shared hosting through Dropsolid, up to 50,000 emails per month and 50,000 contacts.
- Mautic Professional €1,237 Per month. Dedicated hosting, up to 3 million contacts, with a dedicated support manager.
- Mautic Enterprise Custom Quoted by the vendor. Dedicated infrastructure, up to 6 million emails per month, enterprise-grade security.
What users say
Review Scores · opens after launch
Braze
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Mautic
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Where this comes from
Where this comes from
Braze https://www.braze.com · checked against the official source on 2026-09-03
Mautic https://www.mautic.org · no check date recorded yet
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.