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Email Marketing Comparison

Braze vs. Omnisend

At a glance

At a glance

Braze

Best for

Best for consumer brands running email as part of an app-led lifecycle across push, in-app, SMS and messaging apps.

  • Small and mid-sized
  • Enterprise

Omnisend

Best for

Best for ecommerce stores that want email, SMS and web push in one platform, with ready integrations for Shopify, BigCommerce and WooCommerce.

  • Small and mid-sized
  • Enterprise

Cataleo does not name a winner. Both statements come from the vendors themselves.

Full Comparison

Criterion Braze Omnisend
Starting price Not stated From $16 / month Standard plan for up to 500 contacts, billed monthly; the price scales with the number of contacts. A free plan is also available.
Free trial Free trial offered on the pricing page Free plan for up to 250 contacts and 500 emails per month
API Yes, REST APIs and SDKs with more than 170 prebuilt partner integrations Yes, API access on all plans
Hosting Cloud (SaaS), on regional instances in the United States, Europe (Frankfurt), Australia, Japan, South Korea and Indonesia Cloud (SaaS)
Campaign types Yes, email, mobile and web push, in-app messages, SMS and RCS, WhatsApp, LINE and KakaoTalk, plus paid-media audiences Yes, email campaigns, SMS and MMS, and web push notifications
Automation and journeys Yes, Canvas drag-and-drop journey orchestration for multi-step cross-channel campaigns with A/B/n testing Yes, automation workflows across email, SMS and push
Segmentation and personalisation Yes, more than 100 prebuilt filters plus SQL composition, with BrazeAI predictions and personalised recommendations Yes, unlimited segmentation and contact profiles on all plans
Templates and editor Yes, a drag-and-drop email editor with blank, prebuilt and saved templates, basic, media and advanced content blocks and Liquid personalisation Yes, a drag-and-drop editor with email templates
Deliverability and testing Yes, previews for random, specific or custom user profiles and Inbox Vision rendering checks across email clients Yes, A/B testing on all plans
Ecommerce and CRM data Yes, the Braze Data Platform builds first-party profiles from SDKs, APIs and cloud data ingestion across more than 170 partner integrations Yes, ecommerce integrations for Shopify, BigCommerce, WooCommerce, WordPress and Wix
Integrations and API Yes, REST APIs and SDKs with more than 170 prebuilt partner integrations Yes, API access on all plans
AI features stated Yes No
Deployment Cloud (SaaS), Browser-based Cloud (SaaS), Browser-based
Support Email helpdesk, Community forum Not stated
Onboarding Documentation and knowledge base, Guided onboarding, Personal consulting, On-site training Not stated
Company size Small and mid-sized, Enterprise Small and mid-sized, Enterprise
Integrations Segment, mParticle, Amplitude, Mixpanel, Adobe, Tealium, Shopify, Stripe, Algolia, AppsFlyer, Branch, Adjust, Kochava, Movable Ink, Dynamic Yield, Amazon Personalize, Looker, Datadog, Amazon S3, Google Cloud Storage, Talon.One, Canva, Figma Not stated

Compare more tools

Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.

The short version

Key Differences

  • Free trial Braze Free trial offered on the pricing page Omnisend Free plan for up to 250 contacts and 500 emails per month
  • Hosting Braze Cloud (SaaS), on regional instances in the United States, Europe (Frankfurt), Australia, Japan, South Korea and Indonesia Omnisend Cloud (SaaS)
  • AI features Braze Yes Omnisend No
  • API Braze Yes, REST APIs and SDKs with more than 170 prebuilt partner integrations Omnisend Yes, API access on all plans
  • Campaign types Braze Yes, email, mobile and web push, in-app messages, SMS and RCS, WhatsApp, LINE and KakaoTalk, plus paid-media audiences Omnisend Yes, email campaigns, SMS and MMS, and web push notifications

Every line is one datapoint from the table above, picked automatically. Nothing here is written text.

The trade-offs

Strengths and Limitations

Braze

Strengths

  • Email, push, in-app, SMS, WhatsApp, LINE, KakaoTalk and paid media orchestrated from one journey builder
  • More than 100 prebuilt segmentation filters plus SQL composition
  • Regional instances in the United States, Europe, Australia, Japan, South Korea and Indonesia
  • Braze Data Platform unifies first-party data across more than 170 partner integrations

Limitations

  • No public rate card, pricing is quoted by sales
  • Predictive AI arrives at the Pro edition and advanced experimentation only at Enterprise
  • Licensing by monthly active users rather than list size
  • Existing HTML email templates have to be rebuilt to use the drag-and-drop editor

Omnisend

Strengths

  • Email, SMS and web push in one platform
  • Unlimited segmentation and API access on all plans
  • Ready ecommerce integrations for Shopify, BigCommerce and WooCommerce
  • Free plan for up to 250 contacts

Limitations

  • Pricing scales with the number of contacts
  • SMS is charged separately, from $0.007 per message
  • Free and Standard plans cap monthly email sends

Plans

Pricing

Braze

  • Braze Go Not stated For early-stage growth teams activating customer data and launching cross-channel messaging. Core features and functionality.
  • Braze Select Not stated Adds increased orchestration capability plus enhanced security features and user provisioning.
  • Braze Pro Not stated Adds predictive AI, AI personalised recommendations and expanded dashboard administration.
  • Braze Enterprise Not stated Enterprise-grade orchestration, infrastructure and governance, plus advanced experimentation.
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Omnisend

  • Free $0 / month Up to 250 contacts, 500 emails per month and 500 web push notifications, with all features.
  • Standard From $16 / month Up to 6,000 emails per month for 500 contacts; adds email support. Scales with the number of contacts.
  • Pro From $59 / month Unlimited emails, advanced reporting and no Omnisend branding; SMS from $0.007 per message. Scales with the number of contacts.
  • Custom Not stated Custom pricing for businesses with 150,000+ contacts, with a dedicated account expert.
Visit site

What users say

Review Scores · opens after launch

Braze

Ease of use
Not rated yet
User interface
Not rated yet
Onboarding
Not rated yet
Support and service
Not rated yet
Value for money
Not rated yet
Features
Not rated yet

No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.

Omnisend

Ease of use
Not rated yet
User interface
Not rated yet
Onboarding
Not rated yet
Support and service
Not rated yet
Value for money
Not rated yet
Features
Not rated yet

No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.

Where this comes from

Where this comes from

Braze https://www.braze.com · checked against the official source on 2026-09-03

Omnisend https://www.omnisend.com · checked against the official source on 2026-08-20

This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.