CataleoSoftware
Get Your Software Listed Get Listed

Email Marketing Comparison

Brevo vs. Omnisend

At a glance

At a glance

Brevo

Best for

Best for teams that want email alongside SMS and WhatsApp on one contact base, with automation and pricing by sending volume rather than list size.

  • Freelancers
  • Small and mid-sized
  • Enterprise

Omnisend

Best for

Best for ecommerce stores that want email, SMS and web push in one platform, with ready integrations for Shopify, BigCommerce and WooCommerce.

  • Small and mid-sized
  • Enterprise

Cataleo does not name a winner. Both statements come from the vendors themselves.

Full Comparison

Criterion Brevo Omnisend
Starting price lower value From $9 / month Starter plan with no daily sending limit; the price scales with monthly email sending volume. A free plan sends up to 300 emails per day. From $16 / month Standard plan for up to 500 contacts, billed monthly; the price scales with the number of contacts. A free plan is also available.
Free trial Free plan with up to 300 emails per day and storage for up to 100,000 contacts Free plan for up to 250 contacts and 500 emails per month
API Yes, a unified REST API for email, SMS and WhatsApp with contacts, events, webhooks, OAuth 2.0 and SDKs Yes, API access on all plans
Hosting Cloud (SaaS) Cloud (SaaS)
Made in France Not stated
Campaign types Yes, email newsletters and campaigns, plus SMS and WhatsApp on the same contact base, with A/B testing Yes, email campaigns, SMS and MMS, and web push notifications
Automation and journeys Yes, unlimited multi-step marketing automation workflows Yes, automation workflows across email, SMS and push
Segmentation and personalisation Yes, list segmentation and personalisation, with predictive send-time optimisation Yes, unlimited segmentation and contact profiles on all plans
Templates and editor Yes, a drag-and-drop editor with templates, and AI-generated designs through Aura Yes, a drag-and-drop editor with email templates
Deliverability and testing Yes, A/B testing and predictive sending, with a dedicated IP available as an add-on Yes, A/B testing on all plans
Ecommerce and CRM data Yes, a built-in CRM plus ecommerce data sync for products and orders Yes, ecommerce integrations for Shopify, BigCommerce, WooCommerce, WordPress and Wix
Integrations and API Yes, a unified REST API for email, SMS and WhatsApp with webhooks, OAuth 2.0 and SDKs Yes, API access on all plans
AI features stated Yes No
Deployment Cloud (SaaS), Browser-based Cloud (SaaS), Browser-based
Support Email helpdesk Not stated
Company size more entries Freelancers, Small and mid-sized, Enterprise Small and mid-sized, Enterprise

Compare more tools

Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.

The short version

Key Differences

  • Starting price Brevo From $9 / month Omnisend From $16 / month
  • Free trial Brevo Free plan with up to 300 emails per day and storage for up to 100,000 contacts Omnisend Free plan for up to 250 contacts and 500 emails per month
  • Company size Brevo Freelancers, Small and mid-sized, Enterprise Omnisend Small and mid-sized, Enterprise
  • AI features Brevo Yes Omnisend No
  • API Brevo Yes, a unified REST API for email, SMS and WhatsApp with contacts, events, webhooks, OAuth 2.0 and SDKs Omnisend Yes, API access on all plans

Every line is one datapoint from the table above, picked automatically. Nothing here is written text.

The trade-offs

Strengths and Limitations

Brevo

Strengths

  • Email, SMS and WhatsApp on one contact base
  • Unlimited marketing automation workflows
  • Email plans priced by sending volume, with a free plan storing up to 100,000 contacts
  • Unified REST API with webhooks, OAuth 2.0 and SDKs

Limitations

  • The free plan is limited to 300 emails per day
  • Email plan prices scale with monthly sending volume

Omnisend

Strengths

  • Email, SMS and web push in one platform
  • Unlimited segmentation and API access on all plans
  • Ready ecommerce integrations for Shopify, BigCommerce and WooCommerce
  • Free plan for up to 250 contacts

Limitations

  • Pricing scales with the number of contacts
  • SMS is charged separately, from $0.007 per message
  • Free and Standard plans cap monthly email sends

Plans

Pricing

Brevo

  • Free $0 / month Up to 300 emails per day and storage for up to 100,000 contacts, with the Brevo logo on emails.
  • Starter From $9 / month No daily sending limit; the price scales with monthly email sending volume.
  • Standard From $18 / month Adds marketing automation, A/B testing and reporting for growing teams. Scales with sending volume.
  • Enterprise Not stated Custom sending volumes, advanced security and dedicated support, quoted by sales.
Visit site

Omnisend

  • Free $0 / month Up to 250 contacts, 500 emails per month and 500 web push notifications, with all features.
  • Standard From $16 / month Up to 6,000 emails per month for 500 contacts; adds email support. Scales with the number of contacts.
  • Pro From $59 / month Unlimited emails, advanced reporting and no Omnisend branding; SMS from $0.007 per message. Scales with the number of contacts.
  • Custom Not stated Custom pricing for businesses with 150,000+ contacts, with a dedicated account expert.
Visit site

What users say

Review Scores · opens after launch

Brevo

Ease of use
Not rated yet
User interface
Not rated yet
Onboarding
Not rated yet
Support and service
Not rated yet
Value for money
Not rated yet
Features
Not rated yet

No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.

Omnisend

Ease of use
Not rated yet
User interface
Not rated yet
Onboarding
Not rated yet
Support and service
Not rated yet
Value for money
Not rated yet
Features
Not rated yet

No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.

Where this comes from

Where this comes from

Brevo https://www.brevo.com · checked against the official source on 2026-08-19

Omnisend https://www.omnisend.com · checked against the official source on 2026-08-20

This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.