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Email Marketing Comparison

Campaign Monitor vs. Drip

At a glance

At a glance

Campaign Monitor

Best for

Best for marketing teams and agencies that want a polished drag-and-drop builder, prebuilt journeys and a large integration catalogue.

  • Freelancers
  • Small and mid-sized
  • Enterprise

Drip

Best for

Best for ecommerce and direct-to-consumer brands on Shopify, WooCommerce or BigCommerce that want behavior-based email automation with onsite popups in one platform.

  • Small and mid-sized
  • Enterprise

Cataleo does not name a winner. Both statements come from the vendors themselves.

Full Comparison

Criterion Campaign Monitor Drip
Starting price Not stated From $39 / month For up to 2,500 active people; the price scales with the number of active people and the volume of emails sent.
Free trial Free plan for up to 500 contacts on a 30-day trial, with a 500 email send limit 14-day free trial
API Yes, API access with 250+ integrations Yes, open API access on every plan
Hosting Cloud (SaaS) Cloud (SaaS)
Campaign types Yes, email campaigns and newsletters, with a website builder available as a paid add-on Yes, one-off email campaigns and newsletters plus automated workflows, with an onsite suite of popups, slide-ins, sticky bars and quizzes
Automation and journeys Yes, prebuilt customer journeys and drip campaigns, with unlimited automated emails on Essentials and above Yes, a visual workflow builder with branching logic, goals and split tests, and 15-plus prebuilt templates for abandoned cart, browse abandonment, welcome and win-back
Segmentation and personalisation Yes, segmentation, with advanced engagement segments on the Premier plan Yes, dynamic segments that update automatically from behavior, purchase history and engagement, synced from the store in real time
Templates and editor Yes, a drag-and-drop builder with 100+ responsive templates and support for custom-coded templates Yes, a drag-and-drop visual email builder with 50-plus themed templates, plus a plain-text builder
Deliverability and testing Yes, A/B testing, link review, and design and spam testing Yes, A/B split testing of up to four subject line or content variations, reporting opens, clicks and revenue per variation
Ecommerce and CRM data Yes, CRM and ecommerce connections among the 250+ integrations Yes, deep native Shopify, WooCommerce and BigCommerce integrations that sync customers, orders and product catalog in real time
Integrations and API Yes, API access with 250+ integrations Yes, open API access and 50-plus integrations on every plan
AI features stated Yes No
Deployment Cloud (SaaS), Browser-based Cloud (SaaS), Browser-based
Support Email helpdesk, Phone Email helpdesk, Chat
Company size more entries Freelancers, Small and mid-sized, Enterprise Small and mid-sized, Enterprise
Integrations Not stated Shopify, WooCommerce, BigCommerce

Compare more tools

Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.

The short version

Key Differences

  • Free trial Campaign Monitor Free plan for up to 500 contacts on a 30-day trial, with a 500 email send limit Drip 14-day free trial
  • Company size Campaign Monitor Freelancers, Small and mid-sized, Enterprise Drip Small and mid-sized, Enterprise
  • Support Campaign Monitor Email helpdesk, Phone Drip Email helpdesk, Chat
  • AI features Campaign Monitor Yes Drip No
  • API Campaign Monitor Yes, API access with 250+ integrations Drip Yes, open API access on every plan

Every line is one datapoint from the table above, picked automatically. Nothing here is written text.

The trade-offs

Strengths and Limitations

Campaign Monitor

Strengths

  • Drag-and-drop builder with 100+ responsive templates and custom-coded templates
  • Prebuilt customer journeys and drip campaigns
  • AI Writer, AI Email Booster and AI Segment Mapper
  • 250+ integrations, including CRM and ecommerce, with an API

Limitations

  • Advanced engagement segments are reserved for the Premier plan
  • The website builder is a paid add-on

Drip

Strengths

  • Every feature included on every plan, with nothing locked behind higher tiers
  • Deep native Shopify, WooCommerce and BigCommerce integrations with real-time data sync
  • Onsite suite of popups, slide-ins and quizzes included at no extra cost
  • Billed only on active people who can receive email

Limitations

  • No free plan, only a 14-day free trial
  • Purpose-built for ecommerce, so less suited to non-store senders
  • Live chat support is reserved for the $99 / month and higher plans

Plans

Pricing

Campaign Monitor

  • Free $0 / month Up to 500 contacts on a 30-day trial, with a 500 email send limit; no credit card required.
  • Lite Not stated Core email tools with up to 2,500 monthly sends.
  • Essentials Not stated Unlimited monthly sends and priority support.
  • Premier Not stated Unlimited monthly sends, advanced engagement segments and phone support.
  • Enterprise Not stated Custom pricing on annual contracts with a dedicated account manager.
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Drip

  • All features From $39 / month For up to 2,500 active people. Every feature is included on every plan; the price scales with the number of active people and email volume. Live chat support is available on the $99 / month and higher plans.
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What users say

Review Scores · opens after launch

Campaign Monitor

Ease of use
Not rated yet
User interface
Not rated yet
Onboarding
Not rated yet
Support and service
Not rated yet
Value for money
Not rated yet
Features
Not rated yet

No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.

Drip

Ease of use
Not rated yet
User interface
Not rated yet
Onboarding
Not rated yet
Support and service
Not rated yet
Value for money
Not rated yet
Features
Not rated yet

No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.

Where this comes from

Where this comes from

Campaign Monitor https://www.campaignmonitor.com · checked against the official source on 2026-08-21

Drip https://www.drip.com · checked against the official source on 2026-08-23

This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.