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Email Marketing Comparison

Campaign Monitor vs. Mailchimp

At a glance

At a glance

Campaign Monitor

Best for

Best for marketing teams and agencies that want a polished drag-and-drop builder, prebuilt journeys and a large integration catalogue.

  • Freelancers
  • Small and mid-sized
  • Enterprise

Mailchimp

Best for

Best for teams that want an email marketing platform with designed templates, automation and AI writing tools, and a Marketing API to connect their own data.

  • Freelancers
  • Small and mid-sized
  • Enterprise

Cataleo does not name a winner. Both statements come from the vendors themselves.

Full Comparison

Criterion Campaign Monitor Mailchimp
Starting price Not stated From $13 / month Essentials plan; the price scales with the number of contacts.
Free trial Free plan for up to 500 contacts on a 30-day trial, with a 500 email send limit Free plan available for up to 500 contacts
API Yes, API access with 250+ integrations Yes, a Marketing API for audiences, automations and data sync, plus more than 300 integrations
Hosting Cloud (SaaS) Cloud (SaaS)
Campaign types Yes, email campaigns and newsletters, with a website builder available as a paid add-on Yes, email newsletters and campaigns, with A/B testing and scheduling on paid plans
Automation and journeys Yes, prebuilt customer journeys and drip campaigns, with unlimited automated emails on Essentials and above Yes, automation flows, up to 3 steps on Essentials and up to 200 flows on Standard and Premium
Segmentation and personalisation Yes, segmentation, with advanced engagement segments on the Premier plan Yes, segmentation and dynamic content, with predictive segmentation on Premium
Templates and editor Yes, a drag-and-drop builder with 100+ responsive templates and support for custom-coded templates Yes, professionally designed templates and an editor, with custom-coded templates on Premium
Deliverability and testing Yes, A/B testing, link review, and design and spam testing Yes, A/B testing and scheduling on paid plans
Ecommerce and CRM data Yes, CRM and ecommerce connections among the 250+ integrations Yes, audience data with tags and more than 300 integrations
Integrations and API Yes, API access with 250+ integrations Yes, a Marketing API for audiences, automations and data sync
AI features Yes Yes
Deployment Cloud (SaaS), Browser-based Cloud (SaaS), Browser-based
Support Email helpdesk, Phone more entries Email helpdesk, Chat, Phone
Company size Freelancers, Small and mid-sized, Enterprise Freelancers, Small and mid-sized, Enterprise

Compare more tools

Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.

The short version

Key Differences

  • Free trial Campaign Monitor Free plan for up to 500 contacts on a 30-day trial, with a 500 email send limit Mailchimp Free plan available for up to 500 contacts
  • Support Campaign Monitor Email helpdesk, Phone Mailchimp Email helpdesk, Chat, Phone
  • API Campaign Monitor Yes, API access with 250+ integrations Mailchimp Yes, a Marketing API for audiences, automations and data sync, plus more than 300 integrations
  • Campaign types Campaign Monitor Yes, email campaigns and newsletters, with a website builder available as a paid add-on Mailchimp Yes, email newsletters and campaigns, with A/B testing and scheduling on paid plans
  • Automation and journeys Campaign Monitor Yes, prebuilt customer journeys and drip campaigns, with unlimited automated emails on Essentials and above Mailchimp Yes, automation flows, up to 3 steps on Essentials and up to 200 flows on Standard and Premium

Every line is one datapoint from the table above, picked automatically. Nothing here is written text.

The trade-offs

Strengths and Limitations

Campaign Monitor

Strengths

  • Drag-and-drop builder with 100+ responsive templates and custom-coded templates
  • Prebuilt customer journeys and drip campaigns
  • AI Writer, AI Email Booster and AI Segment Mapper
  • 250+ integrations, including CRM and ecommerce, with an API

Limitations

  • Advanced engagement segments are reserved for the Premier plan
  • The website builder is a paid add-on

Mailchimp

Strengths

  • Generative AI writing and design tools on the Standard and Premium plans
  • Marketing API with webhooks and OAuth 2 for audiences and automations
  • More than 300 integrations
  • Free plan for up to 500 contacts

Limitations

  • Prices scale with the number of contacts
  • Predictive segmentation and custom-coded templates are reserved for the top plans

Plans

Pricing

Campaign Monitor

  • Free $0 / month Up to 500 contacts on a 30-day trial, with a 500 email send limit; no credit card required.
  • Lite Not stated Core email tools with up to 2,500 monthly sends.
  • Essentials Not stated Unlimited monthly sends and priority support.
  • Premier Not stated Unlimited monthly sends, advanced engagement segments and phone support.
  • Enterprise Not stated Custom pricing on annual contracts with a dedicated account manager.
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Mailchimp

  • Free $0 / month Up to 500 monthly sends and 250 contacts, with a limited set of templates.
  • Essentials From $13 / month Designed templates, A/B testing, scheduling and up to 3 automation flow steps. Scales with contacts.
  • Standard From $20 / month Adds AI writing and design tools and up to 200 automation flows. Scales with contacts.
  • Premium From $350 / month Adds unlimited contacts and seats, predictive segmentation, phone and priority support and custom-coded templates.
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What users say

Review Scores · opens after launch

Campaign Monitor

Ease of use
Not rated yet
User interface
Not rated yet
Onboarding
Not rated yet
Support and service
Not rated yet
Value for money
Not rated yet
Features
Not rated yet

No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.

Mailchimp

Ease of use
Not rated yet
User interface
Not rated yet
Onboarding
Not rated yet
Support and service
Not rated yet
Value for money
Not rated yet
Features
Not rated yet

No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.

Where this comes from

Where this comes from

Campaign Monitor https://www.campaignmonitor.com · checked against the official source on 2026-08-21

Mailchimp https://mailchimp.com · checked against the official source on 2026-08-19

This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.