Campaign Monitor vs. Omnisend

At a glance

Best for

Best for marketing teams and agencies that want a polished drag-and-drop builder, prebuilt journeys and a large integration catalogue.

Freelancers
Small and mid-sized
Enterprise

Omnisend

Best for

Best for ecommerce stores that want email, SMS and web push in one platform, with ready integrations for Shopify, BigCommerce and WooCommerce.

Small and mid-sized
Enterprise

Cataleo does not name a winner. Both statements come from the vendors themselves.

Full Comparison

Criterion	Campaign Monitor	Omnisend
Starting price	Not stated	From $16 / month Standard plan for up to 500 contacts, billed monthly; the price scales with the number of contacts. A free plan is also available.
Free trial	Free plan for up to 500 contacts on a 30-day trial, with a 500 email send limit	Free plan for up to 250 contacts and 500 emails per month
API	Yes, API access with 250+ integrations	Yes, API access on all plans
Hosting	Cloud (SaaS)	Cloud (SaaS)
Campaign types	Yes, email campaigns and newsletters, with a website builder available as a paid add-on	Yes, email campaigns, SMS and MMS, and web push notifications
Automation and journeys	Yes, prebuilt customer journeys and drip campaigns, with unlimited automated emails on Essentials and above	Yes, automation workflows across email, SMS and push
Segmentation and personalisation	Yes, segmentation, with advanced engagement segments on the Premier plan	Yes, unlimited segmentation and contact profiles on all plans
Templates and editor	Yes, a drag-and-drop builder with 100+ responsive templates and support for custom-coded templates	Yes, a drag-and-drop editor with email templates
Deliverability and testing	Yes, A/B testing, link review, and design and spam testing	Yes, A/B testing on all plans
Ecommerce and CRM data	Yes, CRM and ecommerce connections among the 250+ integrations	Yes, ecommerce integrations for Shopify, BigCommerce, WooCommerce, WordPress and Wix
Integrations and API	Yes, API access with 250+ integrations	Yes, API access on all plans
AI features	stated Yes	No
Deployment	Cloud (SaaS), Browser-based	Cloud (SaaS), Browser-based
Support	Email helpdesk, Phone	Not stated
Company size	more entries Freelancers, Small and mid-sized, Enterprise	Small and mid-sized, Enterprise

Compare more tools

Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.

The short version

Key Differences

Free trial Campaign Monitor Free plan for up to 500 contacts on a 30-day trial, with a 500 email send limit Omnisend Free plan for up to 250 contacts and 500 emails per month
Company size Campaign Monitor Freelancers, Small and mid-sized, Enterprise Omnisend Small and mid-sized, Enterprise
AI features Campaign Monitor Yes Omnisend No
API Campaign Monitor Yes, API access with 250+ integrations Omnisend Yes, API access on all plans
Campaign types Campaign Monitor Yes, email campaigns and newsletters, with a website builder available as a paid add-on Omnisend Yes, email campaigns, SMS and MMS, and web push notifications

Every line is one datapoint from the table above, picked automatically. Nothing here is written text.

The trade-offs

Strengths and Limitations

Campaign Monitor

Strengths

Drag-and-drop builder with 100+ responsive templates and custom-coded templates
Prebuilt customer journeys and drip campaigns
AI Writer, AI Email Booster and AI Segment Mapper
250+ integrations, including CRM and ecommerce, with an API

Limitations

Advanced engagement segments are reserved for the Premier plan
The website builder is a paid add-on

Omnisend

Strengths

Email, SMS and web push in one platform
Unlimited segmentation and API access on all plans
Ready ecommerce integrations for Shopify, BigCommerce and WooCommerce
Free plan for up to 250 contacts

Limitations

Pricing scales with the number of contacts
SMS is charged separately, from $0.007 per message
Free and Standard plans cap monthly email sends

Plans

Pricing

Campaign Monitor

Free $0 / month Up to 500 contacts on a 30-day trial, with a 500 email send limit; no credit card required.
Lite Not stated Core email tools with up to 2,500 monthly sends.
Essentials Not stated Unlimited monthly sends and priority support.
Premier Not stated Unlimited monthly sends, advanced engagement segments and phone support.
Enterprise Not stated Custom pricing on annual contracts with a dedicated account manager.

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Omnisend

Free $0 / month Up to 250 contacts, 500 emails per month and 500 web push notifications, with all features.
Standard From $16 / month Up to 6,000 emails per month for 500 contacts; adds email support. Scales with the number of contacts.
Pro From $59 / month Unlimited emails, advanced reporting and no Omnisend branding; SMS from $0.007 per message. Scales with the number of contacts.
Custom Not stated Custom pricing for businesses with 150,000+ contacts, with a dedicated account expert.

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What users say

Review Scores · opens after launch

Campaign Monitor

Ease of use: Not rated yet
User interface: Not rated yet
Onboarding: Not rated yet
Support and service: Not rated yet
Value for money: Not rated yet
Features: Not rated yet

No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.

Omnisend

Ease of use: Not rated yet
User interface: Not rated yet
Onboarding: Not rated yet
Support and service: Not rated yet
Value for money: Not rated yet
Features: Not rated yet

No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.

Where this comes from

Campaign Monitor https://www.campaignmonitor.com · checked against the official source on 2026-08-21

Omnisend https://www.omnisend.com · checked against the official source on 2026-08-20

This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.