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Email Marketing Comparison

Drip vs. Iterable

At a glance

At a glance

Drip

Best for

Best for ecommerce and direct-to-consumer brands on Shopify, WooCommerce or BigCommerce that want behavior-based email automation with onsite popups in one platform.

  • Small and mid-sized
  • Enterprise

Iterable

Best for

Best for enterprise marketing teams running email together with mobile channels such as in-app, Mobile Inbox and embedded messages.

  • Enterprise

Cataleo does not name a winner. Both statements come from the vendors themselves.

Full Comparison

Criterion Drip Iterable
Starting price From $39 / month For up to 2,500 active people; the price scales with the number of active people and the volume of emails sent. Not stated
Free trial 14-day free trial Not stated
API Yes, open API access on every plan Yes, a REST API for lists, events, user data, revenue tracking and campaign triggers, with native SDKs for Android, iOS and React Native
Hosting Cloud (SaaS) Cloud (SaaS)
Made in Not stated United States
Campaign types Yes, one-off email campaigns and newsletters plus automated workflows, with an onsite suite of popups, slide-ins, sticky bars and quizzes Yes, email, SMS, push notifications, web push, in-app messages, Mobile Inbox and embedded messages
Automation and journeys Yes, a visual workflow builder with branching logic, goals and split tests, and 15-plus prebuilt templates for abandoned cart, browse abandonment, welcome and win-back Yes, cross-channel journeys and workflows with milestones synchronised across touchpoints, plus Nova Agents for journey optimisation
Segmentation and personalisation Yes, dynamic segments that update automatically from behavior, purchase history and engagement, synced from the store in real time Yes, real-time audience segmentation on behavioural, product and engagement data, with Nova Decisioning for next best action
Templates and editor Yes, a drag-and-drop visual email builder with 50-plus themed templates, plus a plain-text builder Yes, five template types covering email, in-app, push, SMS and web push, with an optional WYSIWYG editor alongside the standard editors
Deliverability and testing Yes, A/B split testing of up to four subject line or content variations, reporting opens, clicks and revenue per variation Yes, spam reports to test whether messages land in the inbox, plus A/B and multivariate experimentation
Ecommerce and CRM data Yes, deep native Shopify, WooCommerce and BigCommerce integrations that sync customers, orders and product catalog in real time Yes, unifies behavioural, product and engagement data into customer profiles
Integrations and API Yes, open API access and 50-plus integrations on every plan Yes, a REST API for lists, event data, user updates, revenue tracking and campaign triggers, with native SDKs for Android, iOS and React Native
AI features No stated Yes
Deployment Cloud (SaaS), Browser-based Cloud (SaaS), Browser-based
Support Email helpdesk, Chat Not stated
Onboarding Not stated Documentation and knowledge base
Company size more entries Small and mid-sized, Enterprise Enterprise
Integrations Shopify, WooCommerce, BigCommerce Not stated

Compare more tools

Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.

The short version

Key Differences

  • Company size Drip Small and mid-sized, Enterprise Iterable Enterprise
  • AI features Drip No Iterable Yes
  • API Drip Yes, open API access on every plan Iterable Yes, a REST API for lists, events, user data, revenue tracking and campaign triggers, with native SDKs for Android, iOS and React Native
  • Campaign types Drip Yes, one-off email campaigns and newsletters plus automated workflows, with an onsite suite of popups, slide-ins, sticky bars and quizzes Iterable Yes, email, SMS, push notifications, web push, in-app messages, Mobile Inbox and embedded messages
  • Automation and journeys Drip Yes, a visual workflow builder with branching logic, goals and split tests, and 15-plus prebuilt templates for abandoned cart, browse abandonment, welcome and win-back Iterable Yes, cross-channel journeys and workflows with milestones synchronised across touchpoints, plus Nova Agents for journey optimisation

Every line is one datapoint from the table above, picked automatically. Nothing here is written text.

The trade-offs

Strengths and Limitations

Drip

Strengths

  • Every feature included on every plan, with nothing locked behind higher tiers
  • Deep native Shopify, WooCommerce and BigCommerce integrations with real-time data sync
  • Onsite suite of popups, slide-ins and quizzes included at no extra cost
  • Billed only on active people who can receive email

Limitations

  • No free plan, only a 14-day free trial
  • Purpose-built for ecommerce, so less suited to non-store senders
  • Live chat support is reserved for the $99 / month and higher plans

Iterable

Strengths

  • Mobile Inbox and embedded messages sit alongside email, SMS, push and web push
  • Real-time segmentation with A/B and multivariate experimentation
  • Nova agents automate audience building and journey optimisation
  • REST API plus native SDKs for Android, iOS and React Native

Limitations

  • No published pricing, every tier is quoted by sales
  • Positioned for enterprise scale rather than small lists
  • The WYSIWYG editor is a project setting rather than the default

Plans

Pricing

Drip

  • All features From $39 / month For up to 2,500 active people. Every feature is included on every plan; the price scales with the number of active people and email volume. Live chat support is available on the $99 / month and higher plans.
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What users say

Review Scores · opens after launch

Drip

Ease of use
Not rated yet
User interface
Not rated yet
Onboarding
Not rated yet
Support and service
Not rated yet
Value for money
Not rated yet
Features
Not rated yet

No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.

Iterable

Ease of use
Not rated yet
User interface
Not rated yet
Onboarding
Not rated yet
Support and service
Not rated yet
Value for money
Not rated yet
Features
Not rated yet

No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.

Where this comes from

Where this comes from

Drip https://www.drip.com · checked against the official source on 2026-08-23

Iterable https://iterable.com · checked against the official source on 2026-09-03

This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.