Best for
Best for ecommerce and direct-to-consumer brands on Shopify, WooCommerce or BigCommerce that want behavior-based email automation with onsite popups in one platform.
- Small and mid-sized
- Enterprise
Email Marketing Comparison
Drip vs. Moosend
At a glance
At a glance
Best for
Best for small and mid-sized teams that want automation and segmentation without enterprise pricing.
- Small and mid-sized
- Enterprise
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | Drip | Moosend |
|---|---|---|
| Starting price | From $39 / month For up to 2,500 active people; the price scales with the number of active people and the volume of emails sent. | Not stated |
| Free trial | 14-day free trial | 30-day free trial, no credit card, up to 1,000 contacts |
| API | Yes, open API access on every plan | Yes, transactional email over SMTP and an API |
| Hosting | Cloud (SaaS) | Cloud (SaaS) |
| Campaign types | Yes, one-off email campaigns and newsletters plus automated workflows, with an onsite suite of popups, slide-ins, sticky bars and quizzes | Yes, email campaigns and newsletters, plus landing pages and subscription forms |
| Automation and journeys | Yes, a visual workflow builder with branching logic, goals and split tests, and 15-plus prebuilt templates for abandoned cart, browse abandonment, welcome and win-back | Yes, marketing automation workflows |
| Segmentation and personalisation | Yes, dynamic segments that update automatically from behavior, purchase history and engagement, synced from the store in real time | Yes, audience segmentation |
| Templates and editor | Yes, a drag-and-drop visual email builder with 50-plus themed templates, plus a plain-text builder | Yes, a drag-and-drop email builder with templates and an AI Writer |
| Deliverability and testing | Yes, A/B split testing of up to four subject line or content variations, reporting opens, clicks and revenue per variation | Yes, A/B testing and real-time reporting, with deliverability optimization on Enterprise |
| Ecommerce and CRM data | Yes, deep native Shopify, WooCommerce and BigCommerce integrations that sync customers, orders and product catalog in real time | Yes, abandoned cart email series, personalised product recommendations, visitor tracking via plugin or code, and Audience Discovery, an AI tool that turns behavioural data into smart tags |
| Integrations and API | Yes, open API access and 50-plus integrations on every plan | Yes, transactional email via SMTP and an API, with 80+ integrations |
| AI features | No | stated Yes |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | Email helpdesk, Chat | Email helpdesk, Chat |
| Company size | Small and mid-sized, Enterprise | Small and mid-sized, Enterprise |
| Integrations | Shopify, WooCommerce, BigCommerce | more entries WooCommerce, Magento, OpenCart, Drupal, Zapier, Make, Segment, Salesforce, HubSpot, Zoho CRM, Microsoft Dynamics CRM, Pipedrive, Zendesk, Intercom, Xero, Facebook Lead Ads, Unbounce |
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Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Free trial Drip 14-day free trial Moosend 30-day free trial, no credit card, up to 1,000 contacts
- AI features Drip No Moosend Yes
- API Drip Yes, open API access on every plan Moosend Yes, transactional email over SMTP and an API
- Campaign types Drip Yes, one-off email campaigns and newsletters plus automated workflows, with an onsite suite of popups, slide-ins, sticky bars and quizzes Moosend Yes, email campaigns and newsletters, plus landing pages and subscription forms
- Automation and journeys Drip Yes, a visual workflow builder with branching logic, goals and split tests, and 15-plus prebuilt templates for abandoned cart, browse abandonment, welcome and win-back Moosend Yes, marketing automation workflows
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
Drip
Strengths
- Every feature included on every plan, with nothing locked behind higher tiers
- Deep native Shopify, WooCommerce and BigCommerce integrations with real-time data sync
- Onsite suite of popups, slide-ins and quizzes included at no extra cost
- Billed only on active people who can receive email
Limitations
- No free plan, only a 14-day free trial
- Purpose-built for ecommerce, so less suited to non-store senders
- Live chat support is reserved for the $99 / month and higher plans
Moosend
Strengths
- Marketing automation and segmentation at a lower price point
- 30-day free trial with no credit card
- Includes an AI Writer for drafting copy
- Transactional email over SMTP and an API
Limitations
- No permanent free plan, only a 30-day trial
- Dedicated IPs, transactional email and SSO sit behind the custom Moosend+ and Enterprise plans
Plans
Pricing
Drip
- All features From $39 / month For up to 2,500 active people. Every feature is included on every plan; the price scales with the number of active people and email volume. Live chat support is available on the $99 / month and higher plans.
Moosend
- Pro Not stated Subscriber-based pricing by contact count. Includes unlimited campaigns, automation, segmentation, landing pages, forms, templates, A/B testing and email and chat support.
- Moosend+ Not stated Custom plan adding dedicated IPs, transactional email, SSO/SAML and more team members.
- Enterprise Not stated Custom quote with a dedicated account manager, priority support and deliverability optimization.
What users say
Review Scores · opens after launch
Drip
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Moosend
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Where this comes from
Where this comes from
Drip https://www.drip.com · checked against the official source on 2026-08-23
Moosend https://moosend.com · checked against the official source on 2026-08-21
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.