Best for
Best for ecommerce and direct-to-consumer brands on Shopify, WooCommerce or BigCommerce that want behavior-based email automation with onsite popups in one platform.
- Small and mid-sized
- Enterprise
Email Marketing Comparison
Drip vs. Sender
At a glance
At a glance
Best for
Best for small businesses that want email and SMS together on a budget, with a generous free plan and pricing that scales with the list.
- Freelancers
- Small and mid-sized
- Enterprise
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | Drip | Sender |
|---|---|---|
| Starting price | From $39 / month For up to 2,500 active people; the price scales with the number of active people and the volume of emails sent. | lower value From $7 / month Standard plan for up to 1,000 subscribers and 12,000 emails per month; the price scales with the subscriber count. A Free Forever plan covers up to 2,500 subscribers and 15,000 emails per month. |
| Free trial | 14-day free trial | Free Forever plan for up to 2,500 subscribers and 15,000 emails per month, with Sender branding |
| API | Yes, open API access on every plan | Not stated |
| Hosting | Cloud (SaaS) | Cloud (SaaS) |
| Campaign types | Yes, one-off email campaigns and newsletters plus automated workflows, with an onsite suite of popups, slide-ins, sticky bars and quizzes | Yes, email newsletters and campaigns, plus SMS on paid plans and transactional email, with A/B testing |
| Automation and journeys | Yes, a visual workflow builder with branching logic, goals and split tests, and 15-plus prebuilt templates for abandoned cart, browse abandonment, welcome and win-back | Yes, unlimited marketing automation |
| Segmentation and personalisation | Yes, dynamic segments that update automatically from behavior, purchase history and engagement, synced from the store in real time | Yes, unlimited segmentation for targeted messaging |
| Templates and editor | Yes, a drag-and-drop visual email builder with 50-plus themed templates, plus a plain-text builder | Yes, a drag-and-drop builder with 1,600+ mobile-responsive templates and a custom HTML editor |
| Deliverability and testing | Yes, A/B split testing of up to four subject line or content variations, reporting opens, clicks and revenue per variation | Yes, with 24/7 IP monitoring and sender-reputation tracking, plus A/B testing for subject lines, content and send times |
| Ecommerce and CRM data | Yes, deep native Shopify, WooCommerce and BigCommerce integrations that sync customers, orders and product catalog in real time | Yes, integrations for Shopify, WooCommerce, PrestaShop and WordPress |
| Integrations and API | Yes, open API access and 50-plus integrations on every plan | Yes, integrations including WordPress, WooCommerce, Shopify, PrestaShop and Zapier |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | Email helpdesk, Chat | Chat, 24/7 |
| Company size | Small and mid-sized, Enterprise | more entries Freelancers, Small and mid-sized, Enterprise |
| Integrations | Shopify, WooCommerce, BigCommerce | more entries WordPress, WooCommerce, Shopify, PrestaShop, Zapier |
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Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Starting price Drip From $39 / month Sender From $7 / month
- Free trial Drip 14-day free trial Sender Free Forever plan for up to 2,500 subscribers and 15,000 emails per month, with Sender branding
- Company size Drip Small and mid-sized, Enterprise Sender Freelancers, Small and mid-sized, Enterprise
- Support Drip Email helpdesk, Chat Sender Chat, 24/7
- Campaign types Drip Yes, one-off email campaigns and newsletters plus automated workflows, with an onsite suite of popups, slide-ins, sticky bars and quizzes Sender Yes, email newsletters and campaigns, plus SMS on paid plans and transactional email, with A/B testing
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
Drip
Strengths
- Every feature included on every plan, with nothing locked behind higher tiers
- Deep native Shopify, WooCommerce and BigCommerce integrations with real-time data sync
- Onsite suite of popups, slide-ins and quizzes included at no extra cost
- Billed only on active people who can receive email
Limitations
- No free plan, only a 14-day free trial
- Purpose-built for ecommerce, so less suited to non-store senders
- Live chat support is reserved for the $99 / month and higher plans
Sender
Strengths
- Free plan for up to 2,500 subscribers and 15,000 emails per month
- Email plus SMS from paid plans, with unlimited automation and segmentation
- 1,600+ responsive templates and a drag-and-drop builder
- Ecommerce integrations for Shopify, WooCommerce and PrestaShop
Limitations
- The free plan carries Sender branding
- SMS is only available on paid plans
Plans
Pricing
Drip
- All features From $39 / month For up to 2,500 active people. Every feature is included on every plan; the price scales with the number of active people and email volume. Live chat support is available on the $99 / month and higher plans.
Sender
- Free $0 / month Up to 2,500 subscribers and 15,000 emails per month, with Sender branding.
- Standard From $7 / month Up to 1,000 subscribers and 12,000 emails per month; removes branding and adds SMS and A/B testing. Scales with subscriber count.
- Professional From $14 / month Up to 1,000 subscribers and 24,000 emails per month; adds advanced automation, more seats and priority support. Scales with subscriber count.
- Enterprise Not stated Unlimited emails, a dedicated success manager, SSO and phone support, quoted by sales.
What users say
Review Scores · opens after launch
Drip
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Sender
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Where this comes from
Where this comes from
Drip https://www.drip.com · checked against the official source on 2026-08-23
Sender https://www.sender.net · checked against the official source on 2026-08-22
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.