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Email Marketing Comparison

GetResponse vs. Iterable

At a glance

At a glance

GetResponse

Best for

Best for businesses that want email marketing, automation, landing pages and ecommerce tools, along with webinars and a website builder, in one platform.

  • Freelancers
  • Small and mid-sized
  • Enterprise

Iterable

Best for

Best for enterprise marketing teams running email together with mobile channels such as in-app, Mobile Inbox and embedded messages.

  • Enterprise

Cataleo does not name a winner. Both statements come from the vendors themselves.

Full Comparison

Criterion GetResponse Iterable
Starting price From $19 / month Starter plan billed monthly; annual billing lowers it to $15.58 / month, and the price scales with list size. Not stated
Free trial 14-day free trial Not stated
API Yes, an API and more than 170 integrations Yes, a REST API for lists, events, user data, revenue tracking and campaign triggers, with native SDKs for Android, iOS and React Native
Hosting Cloud (SaaS) Cloud (SaaS)
Made in Not stated United States
Campaign types Yes, email newsletters and autoresponders, with landing pages, signup forms and popups; webinars on the Creator plan and SMS on Enterprise Yes, email, SMS, push notifications, web push, in-app messages, Mobile Inbox and embedded messages
Automation and journeys Yes, a visual drag-and-drop automation builder; 1 workflow on Starter and unlimited workflows from the Marketer plan Yes, cross-channel journeys and workflows with milestones synchronised across touchpoints, plus Nova Agents for journey optimisation
Segmentation and personalisation Yes, data-based audience segmentation, with advanced segmentation from the Marketer plan Yes, real-time audience segmentation on behavioural, product and engagement data, with Nova Decisioning for next best action
Templates and editor Yes, a drag-and-drop email editor with templates, plus a landing page builder and a website builder on the Creator plan Yes, five template types covering email, in-app, push, SMS and web push, with an optional WYSIWYG editor alongside the standard editors
Deliverability and testing Yes, A/B testing and send-time optimisation (Perfect Timing) Yes, spam reports to test whether messages land in the inbox, plus A/B and multivariate experimentation
Ecommerce and CRM data Yes, abandoned cart recovery, sales funnels, promo codes and revenue reports for connected stores Yes, unifies behavioural, product and engagement data into customer profiles
Integrations and API Yes, an API and more than 170 integrations Yes, a REST API for lists, event data, user updates, revenue tracking and campaign triggers, with native SDKs for Android, iOS and React Native
AI features Yes Yes
Deployment Cloud (SaaS), Browser-based Cloud (SaaS), Browser-based
Onboarding Not stated Documentation and knowledge base
Company size more entries Freelancers, Small and mid-sized, Enterprise Enterprise

Compare more tools

Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.

The short version

Key Differences

  • Company size GetResponse Freelancers, Small and mid-sized, Enterprise Iterable Enterprise
  • API GetResponse Yes, an API and more than 170 integrations Iterable Yes, a REST API for lists, events, user data, revenue tracking and campaign triggers, with native SDKs for Android, iOS and React Native
  • Campaign types GetResponse Yes, email newsletters and autoresponders, with landing pages, signup forms and popups; webinars on the Creator plan and SMS on Enterprise Iterable Yes, email, SMS, push notifications, web push, in-app messages, Mobile Inbox and embedded messages
  • Automation and journeys GetResponse Yes, a visual drag-and-drop automation builder; 1 workflow on Starter and unlimited workflows from the Marketer plan Iterable Yes, cross-channel journeys and workflows with milestones synchronised across touchpoints, plus Nova Agents for journey optimisation
  • Segmentation and personalisation GetResponse Yes, data-based audience segmentation, with advanced segmentation from the Marketer plan Iterable Yes, real-time audience segmentation on behavioural, product and engagement data, with Nova Decisioning for next best action

Every line is one datapoint from the table above, picked automatically. Nothing here is written text.

The trade-offs

Strengths and Limitations

GetResponse

Strengths

  • Combines email, automation, landing pages and ecommerce tools in one platform
  • AI email and content generators on paid plans
  • Creator plan adds a website builder, course creator and webinars
  • API with more than 170 integrations

Limitations

  • Pricing scales with list size
  • SMS marketing and mobile push are reserved for the Enterprise plan
  • No permanent free plan, only a 14-day trial

Iterable

Strengths

  • Mobile Inbox and embedded messages sit alongside email, SMS, push and web push
  • Real-time segmentation with A/B and multivariate experimentation
  • Nova agents automate audience building and journey optimisation
  • REST API plus native SDKs for Android, iOS and React Native

Limitations

  • No published pricing, every tier is quoted by sales
  • Positioned for enterprise scale rather than small lists
  • The WYSIWYG editor is a project setting rather than the default

Plans

Pricing

GetResponse

  • Starter From $19 / month Unlimited email sends, 1 automation workflow, landing pages, forms and AI content generators. Billed monthly; $15.58 / month billed annually. Scales with list size.
  • Marketer From $59 / month Adds unlimited automation workflows, advanced segmentation, abandoned cart recovery, sales funnels and revenue reports. $48.38 / month billed annually.
  • Creator From $69 / month Adds a website builder, a course creator for up to 500 students, premium newsletter subscriptions and webinars for up to 100 attendees. $56.58 / month billed annually.
  • Enterprise Not stated Custom pricing. Adds SMS marketing, mobile push notifications, a dedicated IP address, single sign-on, unlimited users and a dedicated customer experience manager.
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What users say

Review Scores · opens after launch

GetResponse

Ease of use
Not rated yet
User interface
Not rated yet
Onboarding
Not rated yet
Support and service
Not rated yet
Value for money
Not rated yet
Features
Not rated yet

No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.

Iterable

Ease of use
Not rated yet
User interface
Not rated yet
Onboarding
Not rated yet
Support and service
Not rated yet
Value for money
Not rated yet
Features
Not rated yet

No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.

Where this comes from

Where this comes from

GetResponse https://www.getresponse.com · checked against the official source on 2026-08-20

Iterable https://iterable.com · checked against the official source on 2026-09-03

This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.