Best for
Best for businesses that want email marketing, automation, landing pages and ecommerce tools, along with webinars and a website builder, in one platform.
- Freelancers
- Small and mid-sized
- Enterprise
Email Marketing Comparison
GetResponse vs. Mailchimp
At a glance
At a glance
Best for
Best for teams that want an email marketing platform with designed templates, automation and AI writing tools, and a Marketing API to connect their own data.
- Freelancers
- Small and mid-sized
- Enterprise
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | GetResponse | Mailchimp |
|---|---|---|
| Starting price | From $19 / month Starter plan billed monthly; annual billing lowers it to $15.58 / month, and the price scales with list size. | lower value From $13 / month Essentials plan; the price scales with the number of contacts. |
| Free trial | 14-day free trial | Free plan available for up to 500 contacts |
| API | Yes, an API and more than 170 integrations | Yes, a Marketing API for audiences, automations and data sync, plus more than 300 integrations |
| Hosting | Cloud (SaaS) | Cloud (SaaS) |
| Campaign types | Yes, email newsletters and autoresponders, with landing pages, signup forms and popups; webinars on the Creator plan and SMS on Enterprise | Yes, email newsletters and campaigns, with A/B testing and scheduling on paid plans |
| Automation and journeys | Yes, a visual drag-and-drop automation builder; 1 workflow on Starter and unlimited workflows from the Marketer plan | Yes, automation flows, up to 3 steps on Essentials and up to 200 flows on Standard and Premium |
| Segmentation and personalisation | Yes, data-based audience segmentation, with advanced segmentation from the Marketer plan | Yes, segmentation and dynamic content, with predictive segmentation on Premium |
| Templates and editor | Yes, a drag-and-drop email editor with templates, plus a landing page builder and a website builder on the Creator plan | Yes, professionally designed templates and an editor, with custom-coded templates on Premium |
| Deliverability and testing | Yes, A/B testing and send-time optimisation (Perfect Timing) | Yes, A/B testing and scheduling on paid plans |
| Ecommerce and CRM data | Yes, abandoned cart recovery, sales funnels, promo codes and revenue reports for connected stores | Yes, audience data with tags and more than 300 integrations |
| Integrations and API | Yes, an API and more than 170 integrations | Yes, a Marketing API for audiences, automations and data sync |
| AI features | Yes | Yes |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | Not stated | Email helpdesk, Chat, Phone |
| Company size | Freelancers, Small and mid-sized, Enterprise | Freelancers, Small and mid-sized, Enterprise |
Add a tool
Adds a column to the table, from the tools in this category.
Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Starting price GetResponse From $19 / month Mailchimp From $13 / month
- Free trial GetResponse 14-day free trial Mailchimp Free plan available for up to 500 contacts
- API GetResponse Yes, an API and more than 170 integrations Mailchimp Yes, a Marketing API for audiences, automations and data sync, plus more than 300 integrations
- Campaign types GetResponse Yes, email newsletters and autoresponders, with landing pages, signup forms and popups; webinars on the Creator plan and SMS on Enterprise Mailchimp Yes, email newsletters and campaigns, with A/B testing and scheduling on paid plans
- Automation and journeys GetResponse Yes, a visual drag-and-drop automation builder; 1 workflow on Starter and unlimited workflows from the Marketer plan Mailchimp Yes, automation flows, up to 3 steps on Essentials and up to 200 flows on Standard and Premium
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
GetResponse
Strengths
- Combines email, automation, landing pages and ecommerce tools in one platform
- AI email and content generators on paid plans
- Creator plan adds a website builder, course creator and webinars
- API with more than 170 integrations
Limitations
- Pricing scales with list size
- SMS marketing and mobile push are reserved for the Enterprise plan
- No permanent free plan, only a 14-day trial
Mailchimp
Strengths
- Generative AI writing and design tools on the Standard and Premium plans
- Marketing API with webhooks and OAuth 2 for audiences and automations
- More than 300 integrations
- Free plan for up to 500 contacts
Limitations
- Prices scale with the number of contacts
- Predictive segmentation and custom-coded templates are reserved for the top plans
Plans
Pricing
GetResponse
- Starter From $19 / month Unlimited email sends, 1 automation workflow, landing pages, forms and AI content generators. Billed monthly; $15.58 / month billed annually. Scales with list size.
- Marketer From $59 / month Adds unlimited automation workflows, advanced segmentation, abandoned cart recovery, sales funnels and revenue reports. $48.38 / month billed annually.
- Creator From $69 / month Adds a website builder, a course creator for up to 500 students, premium newsletter subscriptions and webinars for up to 100 attendees. $56.58 / month billed annually.
- Enterprise Not stated Custom pricing. Adds SMS marketing, mobile push notifications, a dedicated IP address, single sign-on, unlimited users and a dedicated customer experience manager.
Mailchimp
- Free $0 / month Up to 500 monthly sends and 250 contacts, with a limited set of templates.
- Essentials From $13 / month Designed templates, A/B testing, scheduling and up to 3 automation flow steps. Scales with contacts.
- Standard From $20 / month Adds AI writing and design tools and up to 200 automation flows. Scales with contacts.
- Premium From $350 / month Adds unlimited contacts and seats, predictive segmentation, phone and priority support and custom-coded templates.
What users say
Review Scores · opens after launch
GetResponse
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Mailchimp
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Where this comes from
Where this comes from
GetResponse https://www.getresponse.com · checked against the official source on 2026-08-20
Mailchimp https://mailchimp.com · checked against the official source on 2026-08-19
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.