Best for
Best for businesses that want email marketing, automation, landing pages and ecommerce tools, along with webinars and a website builder, in one platform.
- Freelancers
- Small and mid-sized
- Enterprise
Email Marketing Comparison
GetResponse vs. MailerLite
At a glance
At a glance
Best for
Best for creators and small teams that want a straightforward email marketing platform with a flexible editor, automation and landing pages.
- Freelancers
- Small and mid-sized
- Enterprise
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | GetResponse | MailerLite |
|---|---|---|
| Starting price | From $19 / month Starter plan billed monthly; annual billing lowers it to $15.58 / month, and the price scales with list size. | lower value From $12 / month Comfort plan; the price scales with the number of subscribers. |
| Free trial | 14-day free trial | Free plan available for up to 250 subscribers |
| API | Yes, an API and more than 170 integrations | Yes, API access on all paid plans |
| Hosting | Cloud (SaaS) | Cloud (SaaS) |
| Campaign types | Yes, email newsletters and autoresponders, with landing pages, signup forms and popups; webinars on the Creator plan and SMS on Enterprise | Yes, email campaigns and newsletters, plus landing pages and websites |
| Automation and journeys | Yes, a visual drag-and-drop automation builder; 1 workflow on Starter and unlimited workflows from the Marketer plan | Yes, automation workflows, unlimited on the paid plans |
| Segmentation and personalisation | Yes, data-based audience segmentation, with advanced segmentation from the Marketer plan | Yes, dynamic segments, tags and dynamic content, with Smart Sending timing delivery per subscriber |
| Templates and editor | Yes, a drag-and-drop email editor with templates, plus a landing page builder and a website builder on the Creator plan | Yes, drag-and-drop, simple and custom HTML editors with customizable templates |
| Deliverability and testing | Yes, A/B testing and send-time optimisation (Perfect Timing) | Yes, A/B testing on every plan, with a deliverability consultation and dedicated IP on higher plans |
| Ecommerce and CRM data | Yes, abandoned cart recovery, sales funnels, promo codes and revenue reports for connected stores | Yes, integrations with Stripe, Shopify and WooCommerce |
| Integrations and API | Yes, an API and more than 170 integrations | Yes, API access on all paid plans |
| AI features | Yes | Yes |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | Not stated | Email helpdesk, Chat, Community forum |
| Company size | Freelancers, Small and mid-sized, Enterprise | Freelancers, Small and mid-sized, Enterprise |
| Integrations | Not stated | Stripe, Shopify, WooCommerce |
Add a tool
Adds a column to the table, from the tools in this category.
Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Starting price GetResponse From $19 / month MailerLite From $12 / month
- Free trial GetResponse 14-day free trial MailerLite Free plan available for up to 250 subscribers
- API GetResponse Yes, an API and more than 170 integrations MailerLite Yes, API access on all paid plans
- Campaign types GetResponse Yes, email newsletters and autoresponders, with landing pages, signup forms and popups; webinars on the Creator plan and SMS on Enterprise MailerLite Yes, email campaigns and newsletters, plus landing pages and websites
- Automation and journeys GetResponse Yes, a visual drag-and-drop automation builder; 1 workflow on Starter and unlimited workflows from the Marketer plan MailerLite Yes, automation workflows, unlimited on the paid plans
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
GetResponse
Strengths
- Combines email, automation, landing pages and ecommerce tools in one platform
- AI email and content generators on paid plans
- Creator plan adds a website builder, course creator and webinars
- API with more than 170 integrations
Limitations
- Pricing scales with list size
- SMS marketing and mobile push are reserved for the Enterprise plan
- No permanent free plan, only a 14-day trial
MailerLite
Strengths
- Drag-and-drop, simple and custom HTML editors on every plan
- A/B testing available on every plan, including the free tier
- AI email and subject line generator
- Free plan for up to 250 subscribers
Limitations
- Prices scale with the number of subscribers
- Deliverability consultation and dedicated IP are reserved for the higher plans
Plans
Pricing
GetResponse
- Starter From $19 / month Unlimited email sends, 1 automation workflow, landing pages, forms and AI content generators. Billed monthly; $15.58 / month billed annually. Scales with list size.
- Marketer From $59 / month Adds unlimited automation workflows, advanced segmentation, abandoned cart recovery, sales funnels and revenue reports. $48.38 / month billed annually.
- Creator From $69 / month Adds a website builder, a course creator for up to 500 students, premium newsletter subscriptions and webinars for up to 100 attendees. $56.58 / month billed annually.
- Enterprise Not stated Custom pricing. Adds SMS marketing, mobile push notifications, a dedicated IP address, single sign-on, unlimited users and a dedicated customer experience manager.
MailerLite
- Free $0 / month Up to 250 subscribers and 2,500 monthly emails, with 3 automations and community support.
- Comfort From $12 / month Adds 50 automations, an AI writing assistant and 24/7 email support. Scales with subscribers.
- Power From $25 / month Adds unlimited automations and monthly emails, a deliverability consultation and 24/7 live chat support. Scales with subscribers.
- Enterprise Not stated Custom pricing for 200K+ subscribers, with a dedicated success manager, priority support and a dedicated IP option.
What users say
Review Scores · opens after launch
GetResponse
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
MailerLite
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Where this comes from
Where this comes from
GetResponse https://www.getresponse.com · checked against the official source on 2026-08-20
MailerLite https://www.mailerlite.com · checked against the official source on 2026-08-19
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.