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Email Marketing Comparison

GetResponse vs. Omnisend

At a glance

At a glance

GetResponse

Best for

Best for businesses that want email marketing, automation, landing pages and ecommerce tools, along with webinars and a website builder, in one platform.

  • Freelancers
  • Small and mid-sized
  • Enterprise

Omnisend

Best for

Best for ecommerce stores that want email, SMS and web push in one platform, with ready integrations for Shopify, BigCommerce and WooCommerce.

  • Small and mid-sized
  • Enterprise

Cataleo does not name a winner. Both statements come from the vendors themselves.

Full Comparison

Criterion GetResponse Omnisend
Starting price From $19 / month Starter plan billed monthly; annual billing lowers it to $15.58 / month, and the price scales with list size. lower value From $16 / month Standard plan for up to 500 contacts, billed monthly; the price scales with the number of contacts. A free plan is also available.
Free trial 14-day free trial Free plan for up to 250 contacts and 500 emails per month
API Yes, an API and more than 170 integrations Yes, API access on all plans
Hosting Cloud (SaaS) Cloud (SaaS)
Campaign types Yes, email newsletters and autoresponders, with landing pages, signup forms and popups; webinars on the Creator plan and SMS on Enterprise Yes, email campaigns, SMS and MMS, and web push notifications
Automation and journeys Yes, a visual drag-and-drop automation builder; 1 workflow on Starter and unlimited workflows from the Marketer plan Yes, automation workflows across email, SMS and push
Segmentation and personalisation Yes, data-based audience segmentation, with advanced segmentation from the Marketer plan Yes, unlimited segmentation and contact profiles on all plans
Templates and editor Yes, a drag-and-drop email editor with templates, plus a landing page builder and a website builder on the Creator plan Yes, a drag-and-drop editor with email templates
Deliverability and testing Yes, A/B testing and send-time optimisation (Perfect Timing) Yes, A/B testing on all plans
Ecommerce and CRM data Yes, abandoned cart recovery, sales funnels, promo codes and revenue reports for connected stores Yes, ecommerce integrations for Shopify, BigCommerce, WooCommerce, WordPress and Wix
Integrations and API Yes, an API and more than 170 integrations Yes, API access on all plans
AI features stated Yes No
Deployment Cloud (SaaS), Browser-based Cloud (SaaS), Browser-based
Company size more entries Freelancers, Small and mid-sized, Enterprise Small and mid-sized, Enterprise

Compare more tools

Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.

The short version

Key Differences

  • Starting price GetResponse From $19 / month Omnisend From $16 / month
  • Free trial GetResponse 14-day free trial Omnisend Free plan for up to 250 contacts and 500 emails per month
  • Company size GetResponse Freelancers, Small and mid-sized, Enterprise Omnisend Small and mid-sized, Enterprise
  • AI features GetResponse Yes Omnisend No
  • API GetResponse Yes, an API and more than 170 integrations Omnisend Yes, API access on all plans

Every line is one datapoint from the table above, picked automatically. Nothing here is written text.

The trade-offs

Strengths and Limitations

GetResponse

Strengths

  • Combines email, automation, landing pages and ecommerce tools in one platform
  • AI email and content generators on paid plans
  • Creator plan adds a website builder, course creator and webinars
  • API with more than 170 integrations

Limitations

  • Pricing scales with list size
  • SMS marketing and mobile push are reserved for the Enterprise plan
  • No permanent free plan, only a 14-day trial

Omnisend

Strengths

  • Email, SMS and web push in one platform
  • Unlimited segmentation and API access on all plans
  • Ready ecommerce integrations for Shopify, BigCommerce and WooCommerce
  • Free plan for up to 250 contacts

Limitations

  • Pricing scales with the number of contacts
  • SMS is charged separately, from $0.007 per message
  • Free and Standard plans cap monthly email sends

Plans

Pricing

GetResponse

  • Starter From $19 / month Unlimited email sends, 1 automation workflow, landing pages, forms and AI content generators. Billed monthly; $15.58 / month billed annually. Scales with list size.
  • Marketer From $59 / month Adds unlimited automation workflows, advanced segmentation, abandoned cart recovery, sales funnels and revenue reports. $48.38 / month billed annually.
  • Creator From $69 / month Adds a website builder, a course creator for up to 500 students, premium newsletter subscriptions and webinars for up to 100 attendees. $56.58 / month billed annually.
  • Enterprise Not stated Custom pricing. Adds SMS marketing, mobile push notifications, a dedicated IP address, single sign-on, unlimited users and a dedicated customer experience manager.
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Omnisend

  • Free $0 / month Up to 250 contacts, 500 emails per month and 500 web push notifications, with all features.
  • Standard From $16 / month Up to 6,000 emails per month for 500 contacts; adds email support. Scales with the number of contacts.
  • Pro From $59 / month Unlimited emails, advanced reporting and no Omnisend branding; SMS from $0.007 per message. Scales with the number of contacts.
  • Custom Not stated Custom pricing for businesses with 150,000+ contacts, with a dedicated account expert.
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What users say

Review Scores · opens after launch

GetResponse

Ease of use
Not rated yet
User interface
Not rated yet
Onboarding
Not rated yet
Support and service
Not rated yet
Value for money
Not rated yet
Features
Not rated yet

No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.

Omnisend

Ease of use
Not rated yet
User interface
Not rated yet
Onboarding
Not rated yet
Support and service
Not rated yet
Value for money
Not rated yet
Features
Not rated yet

No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.

Where this comes from

Where this comes from

GetResponse https://www.getresponse.com · checked against the official source on 2026-08-20

Omnisend https://www.omnisend.com · checked against the official source on 2026-08-20

This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.