Best for
Best for teams that need marketing automation without a per-contact bill, and have someone able to run a PHP application.
- Small and mid-sized
- Enterprise
Email Marketing Comparison
Mautic vs. Omnisend
At a glance
At a glance
Best for
Best for ecommerce stores that want email, SMS and web push in one platform, with ready integrations for Shopify, BigCommerce and WooCommerce.
- Small and mid-sized
- Enterprise
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | Mautic | Omnisend |
|---|---|---|
| Starting price | Free and open source if self-hosted; managed hosting from €247.50 / month The software carries no licence cost, but the server and the email sending provider are your own. Managed hosting through the official partner Dropsolid starts at €247.50 per month billed annually, or €275 per month billed quarterly. | From $16 / month Standard plan for up to 500 contacts, billed monthly; the price scales with the number of contacts. A free plan is also available. |
| Free trial | 14-day trial of the hosted offering, no credit card required | Free plan for up to 250 contacts and 500 emails per month |
| Commercial use | Yes, GPL v3 | Not stated |
| API | Yes, a REST API plus an in-app marketplace of community plugins and themes | Yes, API access on all plans |
| Hosting | Self-hosted on your own infrastructure, or managed hosting through certified partners | Cloud (SaaS) |
| Campaign types | Email campaigns and newsletters alongside SMS, push notifications and WhatsApp, plus landing pages and forms that embed in a site or open as a popup | Yes, email campaigns, SMS and MMS, and web push notifications |
| Automation and journeys | Yes, a drag-and-drop campaign builder for multi-step journeys from capture through to conversion | Yes, automation workflows across email, SMS and push |
| Segmentation and personalisation | Yes, contact segmentation driven by behaviour and engagement tracking, with customisable point-based lead scoring to prioritise contacts | Yes, unlimited segmentation and contact profiles on all plans |
| Templates and editor | Yes, a drag-and-drop email builder with personalisation and A/B testing, plus a landing page builder and a form builder; community themes come through the marketplace | Yes, a drag-and-drop editor with email templates |
| Deliverability and testing | Sending runs through a provider you supply, not one bundled with the product. SMTP is the default transport, configured as a DSN, and since version 5 the Symfony Mailer transports add SendGrid, Amazon SES and others by Composer; a SparkPost plugin is available from the Mautic Marketplace. The documentation warns that the Symfony transports do not support batch sending or the bounce-management callbacks the dedicated plugins handle | Yes, A/B testing on all plans |
| Ecommerce and CRM data | Contacts, companies and lead scoring are native, and CRM, ecommerce and SMS systems connect through marketplace plugins or webhooks rather than shipping preconfigured | Yes, ecommerce integrations for Shopify, BigCommerce, WooCommerce, WordPress and Wix |
| Integrations and API | Yes, a REST API for contacts, campaigns and data transfer, webhooks, and an in-app marketplace of community plugins | Yes, API access on all plans |
| Deployment | more entries On-premise, Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | Community forum | Not stated |
| Onboarding | Documentation and knowledge base | Not stated |
| Company size | Small and mid-sized, Enterprise | Small and mid-sized, Enterprise |
| Integrations | SMTP, SendGrid, Amazon SES, SparkPost | Not stated |
Add a tool
Adds a column to the table, from the tools in this category.
Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Starting price Mautic Free and open source if self-hosted; managed hosting from €247.50 / month Omnisend From $16 / month
- Free trial Mautic 14-day trial of the hosted offering, no credit card required Omnisend Free plan for up to 250 contacts and 500 emails per month
- Deployment Mautic On-premise, Cloud (SaaS), Browser-based Omnisend Cloud (SaaS), Browser-based
- Hosting Mautic Self-hosted on your own infrastructure, or managed hosting through certified partners Omnisend Cloud (SaaS)
- API Mautic Yes, a REST API plus an in-app marketplace of community plugins and themes Omnisend Yes, API access on all plans
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
Mautic
Strengths
- No licence cost and no per-contact fee, so list growth does not change the bill
- Self-hosting keeps contact data in a jurisdiction you pick
- Campaign builder, email builder, landing pages, forms and lead scoring are all in the core product
- REST API, webhooks and an in-app marketplace for extending it
Limitations
- You supply and pay for the email sending provider separately
- Running and patching a PHP application is your responsibility unless you buy managed hosting
- Support is community forums and Slack; paid support comes only through partners
- Symfony Mailer transports do not batch-send or handle bounce callbacks
Omnisend
Strengths
- Email, SMS and web push in one platform
- Unlimited segmentation and API access on all plans
- Ready ecommerce integrations for Shopify, BigCommerce and WooCommerce
- Free plan for up to 250 contacts
Limitations
- Pricing scales with the number of contacts
- SMS is charged separately, from $0.007 per message
- Free and Standard plans cap monthly email sends
Plans
Pricing
Mautic
- Self-hosted €0 The open source application under the GPL v3 licence. No licence cost; the server and the email sending provider are your own.
- Mautic Essential €247.50 Per month billed annually, or €275 per month billed quarterly. Managed shared hosting through Dropsolid, up to 50,000 emails per month and 50,000 contacts.
- Mautic Professional €1,237 Per month. Dedicated hosting, up to 3 million contacts, with a dedicated support manager.
- Mautic Enterprise Custom Quoted by the vendor. Dedicated infrastructure, up to 6 million emails per month, enterprise-grade security.
Omnisend
- Free $0 / month Up to 250 contacts, 500 emails per month and 500 web push notifications, with all features.
- Standard From $16 / month Up to 6,000 emails per month for 500 contacts; adds email support. Scales with the number of contacts.
- Pro From $59 / month Unlimited emails, advanced reporting and no Omnisend branding; SMS from $0.007 per message. Scales with the number of contacts.
- Custom Not stated Custom pricing for businesses with 150,000+ contacts, with a dedicated account expert.
What users say
Review Scores · opens after launch
Mautic
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Omnisend
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Where this comes from
Where this comes from
Mautic https://www.mautic.org · no check date recorded yet
Omnisend https://www.omnisend.com · checked against the official source on 2026-08-20
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.