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Email Marketing Comparison

Moosend vs. Omnisend

At a glance

At a glance

Moosend

Best for

Best for small and mid-sized teams that want automation and segmentation without enterprise pricing.

  • Small and mid-sized
  • Enterprise

Omnisend

Best for

Best for ecommerce stores that want email, SMS and web push in one platform, with ready integrations for Shopify, BigCommerce and WooCommerce.

  • Small and mid-sized
  • Enterprise

Cataleo does not name a winner. Both statements come from the vendors themselves.

Full Comparison

Criterion Moosend Omnisend
Starting price Not stated From $16 / month Standard plan for up to 500 contacts, billed monthly; the price scales with the number of contacts. A free plan is also available.
Free trial 30-day free trial, no credit card, up to 1,000 contacts Free plan for up to 250 contacts and 500 emails per month
API Yes, transactional email over SMTP and an API Yes, API access on all plans
Hosting Cloud (SaaS) Cloud (SaaS)
Campaign types Yes, email campaigns and newsletters, plus landing pages and subscription forms Yes, email campaigns, SMS and MMS, and web push notifications
Automation and journeys Yes, marketing automation workflows Yes, automation workflows across email, SMS and push
Segmentation and personalisation Yes, audience segmentation Yes, unlimited segmentation and contact profiles on all plans
Templates and editor Yes, a drag-and-drop email builder with templates and an AI Writer Yes, a drag-and-drop editor with email templates
Deliverability and testing Yes, A/B testing and real-time reporting, with deliverability optimization on Enterprise Yes, A/B testing on all plans
Ecommerce and CRM data Yes, abandoned cart email series, personalised product recommendations, visitor tracking via plugin or code, and Audience Discovery, an AI tool that turns behavioural data into smart tags Yes, ecommerce integrations for Shopify, BigCommerce, WooCommerce, WordPress and Wix
Integrations and API Yes, transactional email via SMTP and an API, with 80+ integrations Yes, API access on all plans
AI features stated Yes No
Deployment Cloud (SaaS), Browser-based Cloud (SaaS), Browser-based
Support Email helpdesk, Chat Not stated
Onboarding Documentation and knowledge base Not stated
Company size Small and mid-sized, Enterprise Small and mid-sized, Enterprise
Integrations WooCommerce, Magento, OpenCart, Drupal, Zapier, Make, Segment, Salesforce, HubSpot, Zoho CRM, Microsoft Dynamics CRM, Pipedrive, Zendesk, Intercom, Xero, Facebook Lead Ads, Unbounce Not stated

Compare more tools

Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.

The short version

Key Differences

  • Free trial Moosend 30-day free trial, no credit card, up to 1,000 contacts Omnisend Free plan for up to 250 contacts and 500 emails per month
  • AI features Moosend Yes Omnisend No
  • API Moosend Yes, transactional email over SMTP and an API Omnisend Yes, API access on all plans
  • Campaign types Moosend Yes, email campaigns and newsletters, plus landing pages and subscription forms Omnisend Yes, email campaigns, SMS and MMS, and web push notifications
  • Automation and journeys Moosend Yes, marketing automation workflows Omnisend Yes, automation workflows across email, SMS and push

Every line is one datapoint from the table above, picked automatically. Nothing here is written text.

The trade-offs

Strengths and Limitations

Moosend

Strengths

  • Marketing automation and segmentation at a lower price point
  • 30-day free trial with no credit card
  • Includes an AI Writer for drafting copy
  • Transactional email over SMTP and an API

Limitations

  • No permanent free plan, only a 30-day trial
  • Dedicated IPs, transactional email and SSO sit behind the custom Moosend+ and Enterprise plans

Omnisend

Strengths

  • Email, SMS and web push in one platform
  • Unlimited segmentation and API access on all plans
  • Ready ecommerce integrations for Shopify, BigCommerce and WooCommerce
  • Free plan for up to 250 contacts

Limitations

  • Pricing scales with the number of contacts
  • SMS is charged separately, from $0.007 per message
  • Free and Standard plans cap monthly email sends

Plans

Pricing

Moosend

  • Pro Not stated Subscriber-based pricing by contact count. Includes unlimited campaigns, automation, segmentation, landing pages, forms, templates, A/B testing and email and chat support.
  • Moosend+ Not stated Custom plan adding dedicated IPs, transactional email, SSO/SAML and more team members.
  • Enterprise Not stated Custom quote with a dedicated account manager, priority support and deliverability optimization.
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Omnisend

  • Free $0 / month Up to 250 contacts, 500 emails per month and 500 web push notifications, with all features.
  • Standard From $16 / month Up to 6,000 emails per month for 500 contacts; adds email support. Scales with the number of contacts.
  • Pro From $59 / month Unlimited emails, advanced reporting and no Omnisend branding; SMS from $0.007 per message. Scales with the number of contacts.
  • Custom Not stated Custom pricing for businesses with 150,000+ contacts, with a dedicated account expert.
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What users say

Review Scores · opens after launch

Moosend

Ease of use
Not rated yet
User interface
Not rated yet
Onboarding
Not rated yet
Support and service
Not rated yet
Value for money
Not rated yet
Features
Not rated yet

No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.

Omnisend

Ease of use
Not rated yet
User interface
Not rated yet
Onboarding
Not rated yet
Support and service
Not rated yet
Value for money
Not rated yet
Features
Not rated yet

No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.

Where this comes from

Where this comes from

Moosend https://moosend.com · checked against the official source on 2026-08-21

Omnisend https://www.omnisend.com · checked against the official source on 2026-08-20

This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.