Best for
Best for small and mid-sized teams that want automation and segmentation without enterprise pricing.
- Small and mid-sized
- Enterprise
Email Marketing Comparison
Moosend vs. Zoho Campaigns
At a glance
At a glance
Best for
Best for teams already running Zoho who want email, SMS and WhatsApp campaigns synced to the same contact records.
- Freelancers
- Small and mid-sized
- Enterprise
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | Moosend | Zoho Campaigns |
|---|---|---|
| Free trial | 30-day free trial, no credit card, up to 1,000 contacts | Forever Free plan for up to 2,000 contacts, 6,000 emails a month and 5 users |
| API | Yes, transactional email over SMTP and an API | Yes, a developer API with token-based authentication, exchanging data as XML or JSON |
| Hosting | Cloud (SaaS) | Cloud (SaaS) |
| Campaign types | Yes, email campaigns and newsletters, plus landing pages and subscription forms | Email campaigns and newsletters, plus bulk SMS and WhatsApp campaigns from the same account with their own delivery dashboards |
| Automation and journeys | Yes, marketing automation workflows | Yes, behaviour-triggered workflows for onboarding, nurture and abandoned cart; live workflows are editable without disrupting journeys in progress and contacts re-enroll as conditions change. Basic workflows from Standard, abandoned-cart workflows and frequency capping on Professional. |
| Segmentation and personalisation | Yes, audience segmentation | Yes, basic segmentation on Standard and advanced segmentation on Professional combining several conditions with engagement criteria, plus dynamic content and send-time optimisation on Professional |
| Templates and editor | Yes, a drag-and-drop email builder with templates and an AI Writer | Yes, a drag-and-drop template editor with images, text blocks, buttons and social icons; 120+ templates from the Standard plan |
| Deliverability and testing | Yes, A/B testing and real-time reporting, with deliverability optimization on Enterprise | Reports cover bounces and unsubscribes with minute-level delivery statistics and deferred-email statuses explaining why a message is queued. A/B testing from the Standard plan, and a dedicated IP as a yearly add-on. |
| Ecommerce and CRM data | Yes, abandoned cart email series, personalised product recommendations, visitor tracking via plugin or code, and Audience Discovery, an AI tool that turns behavioural data into smart tags | Yes, Shopify and WooCommerce for purchase activity and abandoned-cart triggers, two-way sync with Zoho CRM, and connectors for Salesforce, HubSpot, SugarCRM, Microsoft Dynamics 365 and Bigin |
| Integrations and API | Yes, transactional email via SMTP and an API, with 80+ integrations | Yes, a developer API, plus integrations across the Zoho suite (CRM, Books, Desk, Commerce, Survey, Forms, Analytics, Flow), ecommerce and CRM systems, cloud storage and Zapier |
| AI features | Yes | Yes |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | more entries Email helpdesk, Chat | Email helpdesk |
| Onboarding | Not stated | Documentation and knowledge base |
| Company size | Small and mid-sized, Enterprise | more entries Freelancers, Small and mid-sized, Enterprise |
| Integrations | WooCommerce, Magento, OpenCart, Drupal, Zapier, Make, Segment, Salesforce, HubSpot, Zoho CRM, Microsoft Dynamics CRM, Pipedrive, Zendesk, Intercom, Xero, Facebook Lead Ads, Unbounce | Zoho CRM, Zoho Books, Zoho Desk, Zoho Commerce, Zoho Survey, Zoho Forms, Zoho Analytics, Zoho Flow, Shopify, WooCommerce, Salesforce, HubSpot, SugarCRM, Microsoft Dynamics 365, Bigin, SurveyMonkey, Zapier |
Add a tool
Adds a column to the table, from the tools in this category.
Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Free trial Moosend 30-day free trial, no credit card, up to 1,000 contacts Zoho Campaigns Forever Free plan for up to 2,000 contacts, 6,000 emails a month and 5 users
- Company size Moosend Small and mid-sized, Enterprise Zoho Campaigns Freelancers, Small and mid-sized, Enterprise
- Support Moosend Email helpdesk, Chat Zoho Campaigns Email helpdesk
- API Moosend Yes, transactional email over SMTP and an API Zoho Campaigns Yes, a developer API with token-based authentication, exchanging data as XML or JSON
- Campaign types Moosend Yes, email campaigns and newsletters, plus landing pages and subscription forms Zoho Campaigns Email campaigns and newsletters, plus bulk SMS and WhatsApp campaigns from the same account with their own delivery dashboards
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
Moosend
Strengths
- Marketing automation and segmentation at a lower price point
- 30-day free trial with no credit card
- Includes an AI Writer for drafting copy
- Transactional email over SMTP and an API
Limitations
- No permanent free plan, only a 30-day trial
- Dedicated IPs, transactional email and SSO sit behind the custom Moosend+ and Enterprise plans
Zoho Campaigns
Strengths
- Forever Free plan for up to 2,000 contacts and 6,000 emails a month with 5 users
- Priced by contact tier rather than per seat, with unlimited emails on the paid plans
- Two-way sync with Zoho CRM plus connectors for Salesforce, HubSpot, SugarCRM and Microsoft Dynamics 365
- Email, SMS and WhatsApp campaigns run from one account
Limitations
- Advanced segmentation, dynamic content, send-time optimisation and abandoned-cart workflows require the Professional plan
- SMS and WhatsApp are credit-based add-ons on top of the plan
- A dedicated IP is a separate yearly purchase
- The free plan is capped at 2,000 contacts and 6,000 emails a month
Plans
Pricing
Moosend
- Pro Not stated Subscriber-based pricing by contact count. Includes unlimited campaigns, automation, segmentation, landing pages, forms, templates, A/B testing and email and chat support.
- Moosend+ Not stated Custom plan adding dedicated IPs, transactional email, SSO/SAML and more team members.
- Enterprise Not stated Custom quote with a dedicated account manager, priority support and deliverability optimization.
Zoho Campaigns
- Forever Free Not stated Up to 2,000 contacts, 6,000 emails a month and 5 users, with templates, list management, 35 app integrations and basic reporting.
- Standard Not stated From 500 contacts up to 100,000, unlimited emails and 10 users. Adds basic segmentation, 120+ templates, A/B testing, attachments, basic workflows, advanced analytics and 40+ app integrations.
- Professional Not stated From 500 contacts up to 500,000, unlimited emails and 20+ users. Adds advanced segmentation, dynamic content, send-time optimisation, abandoned-cart workflows and frequency capping.
What users say
Review Scores · opens after launch
Moosend
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Zoho Campaigns
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Where this comes from
Where this comes from
Moosend https://moosend.com · checked against the official source on 2026-08-21
Zoho Campaigns https://www.zoho.com/campaigns/ · checked against the official source on 2026-09-12
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.