Zoho Campaigns
Email, SMS and WhatsApp campaigns priced by contact tier, with two-way sync into Zoho CRM.
Zia generates email subject lines, pre-headers, body copy, plain-text emails, SMS and WhatsApp messages inside the campaign builder
- Free trial
- Forever Free plan for up to 2,000 contacts, 6,000 emails a month and 5 users
- API
- Yes, a developer API with token-based authentication, exchanging data as XML or JSON
- Hosting
- Cloud (SaaS)
Overview
Zoho Campaigns is the email marketing product of the Zoho suite. Campaigns are built in a drag-and-drop template editor and sent to contact lists organised with custom fields and cut by segments that combine several conditions with engagement criteria. Personalisation runs through dynamic content and send-time optimisation, while automation is workflow-based, triggering on recipient behaviour for onboarding, nurture and abandoned-cart sequences, with live workflows editable without disrupting journeys already in progress. The same account also sends bulk SMS and WhatsApp campaigns, and it is sold on a contact-tier model.
Our take
The case for Zoho Campaigns is rarely the email tool taken on its own; it is that the list already sits in Zoho CRM, the orders in Zoho Commerce and the tickets in Zoho Desk, and a sync inside one vendor's suite costs less thought than a connector between two. Read that the other way too: a business running no other Zoho product is choosing this on the editor and the automation alone, in a field where both are table stakes. Because the bill follows contact count rather than seats, it suits a small team sending to a large list and stops charging for adding colleagues to the account. The free tier is a real plan rather than a countdown, so the fit can be settled before any money moves. Confirm the current amount for your contact tier with the vendor before you budget.
Key Facts
| Category | |
|---|---|
| Free trial | Forever Free plan for up to 2,000 contacts, 6,000 emails a month and 5 users |
| API | Yes, a developer API with token-based authentication, exchanging data as XML or JSON |
| Hosting | Cloud (SaaS) |
Features
- Campaign types
- Email campaigns and newsletters, plus bulk SMS and WhatsApp campaigns from the same account with their own delivery dashboards
- Automation and journeys
- Yes, behaviour-triggered workflows for onboarding, nurture and abandoned cart; live workflows are editable without disrupting journeys in progress and contacts re-enroll as conditions change. Basic workflows from Standard, abandoned-cart workflows and frequency capping on Professional.
- Segmentation and personalisation
- Yes, basic segmentation on Standard and advanced segmentation on Professional combining several conditions with engagement criteria, plus dynamic content and send-time optimisation on Professional
- Templates and editor
- Yes, a drag-and-drop template editor with images, text blocks, buttons and social icons; 120+ templates from the Standard plan
- Deliverability and testing
- Reports cover bounces and unsubscribes with minute-level delivery statistics and deferred-email statuses explaining why a message is queued. A/B testing from the Standard plan, and a dedicated IP as a yearly add-on.
- Ecommerce and CRM data
- Yes, Shopify and WooCommerce for purchase activity and abandoned-cart triggers, two-way sync with Zoho CRM, and connectors for Salesforce, HubSpot, SugarCRM, Microsoft Dynamics 365 and Bigin
- Integrations and API
- Yes, a developer API, plus integrations across the Zoho suite (CRM, Books, Desk, Commerce, Survey, Forms, Analytics, Flow), ecommerce and CRM systems, cloud storage and Zapier
Integrations
- Zoho CRM
- Zoho Books
- Zoho Desk
- Zoho Commerce
- Zoho Survey
- Zoho Forms
- Zoho Analytics
- Zoho Flow
- Shopify
- WooCommerce
- Salesforce
- HubSpot
- SugarCRM
- Microsoft Dynamics 365
- Bigin
- SurveyMonkey
- Zapier
Deployment and Support
- Deployment
-
- Cloud (SaaS)
- Browser-based
- Support
-
- Email helpdesk
- Onboarding
-
- Documentation and knowledge base
- Company size
-
- Freelancers
- Small and mid-sized
- Enterprise
Pros and Cons
Strengths
- Forever Free plan for up to 2,000 contacts and 6,000 emails a month with 5 users
- Priced by contact tier rather than per seat, with unlimited emails on the paid plans
- Two-way sync with Zoho CRM plus connectors for Salesforce, HubSpot, SugarCRM and Microsoft Dynamics 365
- Email, SMS and WhatsApp campaigns run from one account
Limitations
- Advanced segmentation, dynamic content, send-time optimisation and abandoned-cart workflows require the Professional plan
- SMS and WhatsApp are credit-based add-ons on top of the plan
- A dedicated IP is a separate yearly purchase
- The free plan is capped at 2,000 contacts and 6,000 emails a month
Pricing
-
Forever Free
Not stated
Up to 2,000 contacts, 6,000 emails a month and 5 users, with templates, list management, 35 app integrations and basic reporting.
-
Standard
Not stated
From 500 contacts up to 100,000, unlimited emails and 10 users. Adds basic segmentation, 120+ templates, A/B testing, attachments, basic workflows, advanced analytics and 40+ app integrations.
-
Professional
Not stated
From 500 contacts up to 500,000, unlimited emails and 20+ users. Adds advanced segmentation, dynamic content, send-time optimisation, abandoned-cart workflows and frequency capping.
Alternatives and Comparisons
FAQ
- Does Zoho Campaigns have a free plan?
- Yes. The Forever Free plan covers up to 2,000 contacts, 6,000 emails a month and 5 users, and includes templates, list management, 35 app integrations and basic reporting.
- How is Zoho Campaigns priced?
- By contact tier rather than by user or by email credit. Forever Free, Standard and Professional all start from 500 contacts on the paid side and carry unlimited emails, with Standard reaching 100,000 contacts and Professional 500,000. Yearly billing is advertised as saving 25 percent. WhatsApp and SMS are credit-based add-ons and a dedicated IP is bought yearly.
- Does Zoho Campaigns work with Zoho CRM?
- Yes. The two accounts synchronise data both ways, so CRM contacts can be mailed from Campaigns and campaign engagement comes back to the CRM record. Connectors for Salesforce, HubSpot, SugarCRM, Microsoft Dynamics 365 and Bigin are published alongside it.
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