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Email Marketing Comparison

Omnisend vs. Oracle Eloqua

At a glance

At a glance

Omnisend

Best for

Best for ecommerce stores that want email, SMS and web push in one platform, with ready integrations for Shopify, BigCommerce and WooCommerce.

  • Small and mid-sized
  • Enterprise

Oracle Eloqua

Best for

Best for enterprise B2B marketing teams that score leads and accounts and hand them to a sales organisation.

  • Enterprise

Cataleo does not name a winner. Both statements come from the vendors themselves.

Full Comparison

Criterion Omnisend Oracle Eloqua
Starting price From $16 / month Standard plan for up to 500 contacts, billed monthly; the price scales with the number of contacts. A free plan is also available. Not stated
Free trial Free plan for up to 250 contacts and 500 emails per month Not stated
API Yes, API access on all plans Yes, the Eloqua Marketing Cloud Service REST API for extending the product, building apps and high-volume data transfer
Hosting Cloud (SaaS) Cloud (SaaS) on Oracle Cloud Infrastructure
Campaign types Yes, email campaigns, SMS and MMS, and web push notifications Yes, multi-step or simple campaigns across email, native SMS, web, display search, video, social and events, plus Eloqua Engage emails sent by the sales team from brand-approved templates
Automation and journeys Yes, automation workflows across email, SMS and push Yes, the Campaign Canvas for drag-and-drop multi-step journeys that adapt to behaviour, and the Program Canvas for data and lead-management workflows with listeners that trigger on lead-score changes, new contacts and campaign activity
Segmentation and personalisation Yes, unlimited segmentation and contact profiles on all plans Yes, audiences built from combined behavioural and firmographic data, several concurrent lead-scoring models configurable without IT, real-time re-scoring on recency and an aggregated account engagement score
Templates and editor Yes, a drag-and-drop editor with email templates Yes, a drag-and-drop editor for progressive forms, dynamic emails and landing pages, with reusable content blocks for brand-consistent responsive assets and personalised content driven by digital behaviour
Deliverability and testing Yes, A/B testing on all plans Email analysis reports opens, clickthroughs and form submissions over a chosen period, a marketing operations centre monitors email sends, form submissions, page views and bulk API activity for instance health, and AI optimises subject lines
Ecommerce and CRM data Yes, ecommerce integrations for Shopify, BigCommerce, WooCommerce, WordPress and Wix Yes, first- and third-party data ingested from multiple sources, a contact washing machine for data hygiene, plug-and-play CRM cloud apps that route qualified leads within minutes, and integrations with Oracle Unity, Oracle Sales, LinkedIn and 6sense
Integrations and API Yes, API access on all plans Yes, the Eloqua Marketing Cloud Service REST API for extending the product, building apps and high-volume data transfer, alongside more than 500 prebuilt integrations in the Marketing AppCloud
AI features No stated Yes
Deployment Cloud (SaaS), Browser-based Cloud (SaaS), Browser-based
Support Not stated Email helpdesk, Community forum
Onboarding Not stated Documentation and knowledge base, Video tutorials
Company size more entries Small and mid-sized, Enterprise Enterprise
Integrations Not stated Oracle Unity, Oracle Sales, Oracle CX Sales, LinkedIn, 6sense, Microsoft Outlook

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Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.

The short version

Key Differences

  • Company size Omnisend Small and mid-sized, Enterprise Oracle Eloqua Enterprise
  • Hosting Omnisend Cloud (SaaS) Oracle Eloqua Cloud (SaaS) on Oracle Cloud Infrastructure
  • AI features Omnisend No Oracle Eloqua Yes
  • API Omnisend Yes, API access on all plans Oracle Eloqua Yes, the Eloqua Marketing Cloud Service REST API for extending the product, building apps and high-volume data transfer
  • Campaign types Omnisend Yes, email campaigns, SMS and MMS, and web push notifications Oracle Eloqua Yes, multi-step or simple campaigns across email, native SMS, web, display search, video, social and events, plus Eloqua Engage emails sent by the sales team from brand-approved templates

Every line is one datapoint from the table above, picked automatically. Nothing here is written text.

The trade-offs

Strengths and Limitations

Omnisend

Strengths

  • Email, SMS and web push in one platform
  • Unlimited segmentation and API access on all plans
  • Ready ecommerce integrations for Shopify, BigCommerce and WooCommerce
  • Free plan for up to 250 contacts

Limitations

  • Pricing scales with the number of contacts
  • SMS is charged separately, from $0.007 per message
  • Free and Standard plans cap monthly email sends

Oracle Eloqua

Strengths

  • Several lead-scoring models run at once across products, business units and regions
  • Campaign Canvas and Program Canvas separate journey design from data and lead-management automation
  • More than 70 prebuilt reports plus closed-loop revenue attribution
  • More than 500 prebuilt integrations through the Marketing AppCloud

Limitations

  • No published rate card; pricing is quoted by sales
  • Aimed at enterprise B2B, so much of the machinery is idle for a simple newsletter
  • The payoff depends on a CRM integration being in place

Plans

Pricing

Omnisend

  • Free $0 / month Up to 250 contacts, 500 emails per month and 500 web push notifications, with all features.
  • Standard From $16 / month Up to 6,000 emails per month for 500 contacts; adds email support. Scales with the number of contacts.
  • Pro From $59 / month Unlimited emails, advanced reporting and no Omnisend branding; SMS from $0.007 per message. Scales with the number of contacts.
  • Custom Not stated Custom pricing for businesses with 150,000+ contacts, with a dedicated account expert.
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What users say

Review Scores · opens after launch

Omnisend

Ease of use
Not rated yet
User interface
Not rated yet
Onboarding
Not rated yet
Support and service
Not rated yet
Value for money
Not rated yet
Features
Not rated yet

No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.

Oracle Eloqua

Ease of use
Not rated yet
User interface
Not rated yet
Onboarding
Not rated yet
Support and service
Not rated yet
Value for money
Not rated yet
Features
Not rated yet

No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.

Where this comes from

Where this comes from

Omnisend https://www.omnisend.com · checked against the official source on 2026-08-20

Oracle Eloqua https://www.oracle.com/cx/marketing/automation/ · checked against the official source on 2026-09-09

This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.