Oracle Eloqua
B2B marketing automation for enterprises, built around multi-step campaign canvases, real-time lead scoring and handover to the sales system.
Advanced Intelligence picks audiences, drafts campaign assets, optimises email subject lines and times sends, and lead scoring re-scores in real time
- API
- Yes, the Eloqua Marketing Cloud Service REST API for extending the product, building apps and high-volume data transfer
- Hosting
- Cloud (SaaS) on Oracle Cloud Infrastructure
Overview
Oracle Eloqua is the B2B marketing automation platform in Oracle's Fusion Cloud Marketing line. Campaigns are drawn on the Campaign Canvas, a drag-and-drop surface for multi-step journeys that adapt to what a contact does, and run across email, SMS, web, display, video, social and events; a second surface, the Program Canvas, automates the data and lead-management work behind them. Several lead-scoring models can run at once across products, business units and regions, rolling up into an account engagement score. Qualified leads are pushed into the CRM within minutes.
Our take
Eloqua is priced and shaped for the long, committee-driven B2B sale, and that is the test of whether it belongs on a shortlist: if nobody is scoring accounts or handing leads to a sales team, most of what is being paid for goes unused. The scoring layer is where it separates itself, since several models can run side by side for different products or regions rather than forcing one score on the whole database. What has to be planned for is the CRM half of the story, because the value only appears once leads route into the sales system and the closed-loop reports have revenue to attribute; that is integration work with a timeline, not a switch. Oracle publishes no rate card, so budgeting starts with a sales conversation.
Key Facts
| Category | |
|---|---|
| API | Yes, the Eloqua Marketing Cloud Service REST API for extending the product, building apps and high-volume data transfer |
| Hosting | Cloud (SaaS) on Oracle Cloud Infrastructure |
Features
- Campaign types
- Yes, multi-step or simple campaigns across email, native SMS, web, display search, video, social and events, plus Eloqua Engage emails sent by the sales team from brand-approved templates
- Automation and journeys
- Yes, the Campaign Canvas for drag-and-drop multi-step journeys that adapt to behaviour, and the Program Canvas for data and lead-management workflows with listeners that trigger on lead-score changes, new contacts and campaign activity
- Segmentation and personalisation
- Yes, audiences built from combined behavioural and firmographic data, several concurrent lead-scoring models configurable without IT, real-time re-scoring on recency and an aggregated account engagement score
- Templates and editor
- Yes, a drag-and-drop editor for progressive forms, dynamic emails and landing pages, with reusable content blocks for brand-consistent responsive assets and personalised content driven by digital behaviour
- Deliverability and testing
- Email analysis reports opens, clickthroughs and form submissions over a chosen period, a marketing operations centre monitors email sends, form submissions, page views and bulk API activity for instance health, and AI optimises subject lines
- Ecommerce and CRM data
- Yes, first- and third-party data ingested from multiple sources, a contact washing machine for data hygiene, plug-and-play CRM cloud apps that route qualified leads within minutes, and integrations with Oracle Unity, Oracle Sales, LinkedIn and 6sense
- Integrations and API
- Yes, the Eloqua Marketing Cloud Service REST API for extending the product, building apps and high-volume data transfer, alongside more than 500 prebuilt integrations in the Marketing AppCloud
Integrations
- Oracle Unity
- Oracle Sales
- Oracle CX Sales
- 6sense
- Microsoft Outlook
Deployment and Support
- Deployment
-
- Cloud (SaaS)
- Browser-based
- Support
-
- Email helpdesk
- Community forum
- Onboarding
-
- Documentation and knowledge base
- Video tutorials
- Company size
-
- Enterprise
Pros and Cons
Strengths
- Several lead-scoring models run at once across products, business units and regions
- Campaign Canvas and Program Canvas separate journey design from data and lead-management automation
- More than 70 prebuilt reports plus closed-loop revenue attribution
- More than 500 prebuilt integrations through the Marketing AppCloud
Limitations
- No published rate card; pricing is quoted by sales
- Aimed at enterprise B2B, so much of the machinery is idle for a simple newsletter
- The payoff depends on a CRM integration being in place
Pricing
Price on Request
The vendor does not publish a price list. Ask them for a quote for your team size.
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FAQ
- Is Oracle Eloqua the same as Oracle Fusion Marketing?
- No. Eloqua Marketing Automation is one product inside Oracle Fusion Cloud Marketing, alongside the Fusion Unity Data Platform, Fusion Marketing Orchestration and Responsys Campaign Management.
- Which channels can Eloqua campaigns use?
- Email, native SMS, web, display search, video, social and events, assembled into multi-step campaigns on the Campaign Canvas.
- Does Eloqua have an API?
- Yes. The Oracle Eloqua Marketing Cloud Service REST API is documented for extending the product, building apps and performing high-volume data transfers.
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