Best for
Best for ecommerce stores that want email, SMS and web push in one platform, with ready integrations for Shopify, BigCommerce and WooCommerce.
- Small and mid-sized
- Enterprise
Email Marketing Comparison
Omnisend vs. Zoho Campaigns
At a glance
At a glance
Best for
Best for teams already running Zoho who want email, SMS and WhatsApp campaigns synced to the same contact records.
- Freelancers
- Small and mid-sized
- Enterprise
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | Omnisend | Zoho Campaigns |
|---|---|---|
| Starting price | From $16 / month Standard plan for up to 500 contacts, billed monthly; the price scales with the number of contacts. A free plan is also available. | Not stated |
| Free trial | Free plan for up to 250 contacts and 500 emails per month | Forever Free plan for up to 2,000 contacts, 6,000 emails a month and 5 users |
| API | Yes, API access on all plans | Yes, a developer API with token-based authentication, exchanging data as XML or JSON |
| Hosting | Cloud (SaaS) | Cloud (SaaS) |
| Campaign types | Yes, email campaigns, SMS and MMS, and web push notifications | Email campaigns and newsletters, plus bulk SMS and WhatsApp campaigns from the same account with their own delivery dashboards |
| Automation and journeys | Yes, automation workflows across email, SMS and push | Yes, behaviour-triggered workflows for onboarding, nurture and abandoned cart; live workflows are editable without disrupting journeys in progress and contacts re-enroll as conditions change. Basic workflows from Standard, abandoned-cart workflows and frequency capping on Professional. |
| Segmentation and personalisation | Yes, unlimited segmentation and contact profiles on all plans | Yes, basic segmentation on Standard and advanced segmentation on Professional combining several conditions with engagement criteria, plus dynamic content and send-time optimisation on Professional |
| Templates and editor | Yes, a drag-and-drop editor with email templates | Yes, a drag-and-drop template editor with images, text blocks, buttons and social icons; 120+ templates from the Standard plan |
| Deliverability and testing | Yes, A/B testing on all plans | Reports cover bounces and unsubscribes with minute-level delivery statistics and deferred-email statuses explaining why a message is queued. A/B testing from the Standard plan, and a dedicated IP as a yearly add-on. |
| Ecommerce and CRM data | Yes, ecommerce integrations for Shopify, BigCommerce, WooCommerce, WordPress and Wix | Yes, Shopify and WooCommerce for purchase activity and abandoned-cart triggers, two-way sync with Zoho CRM, and connectors for Salesforce, HubSpot, SugarCRM, Microsoft Dynamics 365 and Bigin |
| Integrations and API | Yes, API access on all plans | Yes, a developer API, plus integrations across the Zoho suite (CRM, Books, Desk, Commerce, Survey, Forms, Analytics, Flow), ecommerce and CRM systems, cloud storage and Zapier |
| AI features | No | stated Yes |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | Not stated | Email helpdesk |
| Onboarding | Not stated | Documentation and knowledge base |
| Company size | Small and mid-sized, Enterprise | more entries Freelancers, Small and mid-sized, Enterprise |
| Integrations | Not stated | Zoho CRM, Zoho Books, Zoho Desk, Zoho Commerce, Zoho Survey, Zoho Forms, Zoho Analytics, Zoho Flow, Shopify, WooCommerce, Salesforce, HubSpot, SugarCRM, Microsoft Dynamics 365, Bigin, SurveyMonkey, Zapier |
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Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Free trial Omnisend Free plan for up to 250 contacts and 500 emails per month Zoho Campaigns Forever Free plan for up to 2,000 contacts, 6,000 emails a month and 5 users
- Company size Omnisend Small and mid-sized, Enterprise Zoho Campaigns Freelancers, Small and mid-sized, Enterprise
- AI features Omnisend No Zoho Campaigns Yes
- API Omnisend Yes, API access on all plans Zoho Campaigns Yes, a developer API with token-based authentication, exchanging data as XML or JSON
- Campaign types Omnisend Yes, email campaigns, SMS and MMS, and web push notifications Zoho Campaigns Email campaigns and newsletters, plus bulk SMS and WhatsApp campaigns from the same account with their own delivery dashboards
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
Omnisend
Strengths
- Email, SMS and web push in one platform
- Unlimited segmentation and API access on all plans
- Ready ecommerce integrations for Shopify, BigCommerce and WooCommerce
- Free plan for up to 250 contacts
Limitations
- Pricing scales with the number of contacts
- SMS is charged separately, from $0.007 per message
- Free and Standard plans cap monthly email sends
Zoho Campaigns
Strengths
- Forever Free plan for up to 2,000 contacts and 6,000 emails a month with 5 users
- Priced by contact tier rather than per seat, with unlimited emails on the paid plans
- Two-way sync with Zoho CRM plus connectors for Salesforce, HubSpot, SugarCRM and Microsoft Dynamics 365
- Email, SMS and WhatsApp campaigns run from one account
Limitations
- Advanced segmentation, dynamic content, send-time optimisation and abandoned-cart workflows require the Professional plan
- SMS and WhatsApp are credit-based add-ons on top of the plan
- A dedicated IP is a separate yearly purchase
- The free plan is capped at 2,000 contacts and 6,000 emails a month
Plans
Pricing
Omnisend
- Free $0 / month Up to 250 contacts, 500 emails per month and 500 web push notifications, with all features.
- Standard From $16 / month Up to 6,000 emails per month for 500 contacts; adds email support. Scales with the number of contacts.
- Pro From $59 / month Unlimited emails, advanced reporting and no Omnisend branding; SMS from $0.007 per message. Scales with the number of contacts.
- Custom Not stated Custom pricing for businesses with 150,000+ contacts, with a dedicated account expert.
Zoho Campaigns
- Forever Free Not stated Up to 2,000 contacts, 6,000 emails a month and 5 users, with templates, list management, 35 app integrations and basic reporting.
- Standard Not stated From 500 contacts up to 100,000, unlimited emails and 10 users. Adds basic segmentation, 120+ templates, A/B testing, attachments, basic workflows, advanced analytics and 40+ app integrations.
- Professional Not stated From 500 contacts up to 500,000, unlimited emails and 20+ users. Adds advanced segmentation, dynamic content, send-time optimisation, abandoned-cart workflows and frequency capping.
What users say
Review Scores · opens after launch
Omnisend
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Zoho Campaigns
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Where this comes from
Where this comes from
Omnisend https://www.omnisend.com · checked against the official source on 2026-08-20
Zoho Campaigns https://www.zoho.com/campaigns/ · checked against the official source on 2026-09-12
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.