Best for
Best for agencies, franchises and multi-location brands whose social work is judged on reporting, benchmarking and client-ready dashboards.
- Small and mid-sized
- Enterprise
Social Media Management Comparison
Iconosquare vs. Metricool
At a glance
At a glance
Best for
Best for freelancers, small teams and agencies that want social scheduling, ads reporting and web analytics together in one dashboard, priced by brand rather than per user.
- Freelancers
- Small and mid-sized
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | Iconosquare | Metricool |
|---|---|---|
| Starting price | Free plan; Launch from €33 / month Launch covers 5 social profiles, 1 user and 100 posts per month, at €396 per year. Additional users cost €16 per month on Scale and Excel. Annual billing saves about two months. | From $20 / month Starter plan for up to five brands (about €16 / month); the price scales with the number of connected brands, and billing annually saves up to 24%. A free plan covers one brand. |
| Free trial | 14-day free trial without a credit card, plus a perpetual free plan for 2 profiles, 1 user and 10 posts per month | A free plan covering one brand, 20 posts per month and 30 days of analytics |
| API | API access on the Excel plan and above | Official MCP server plus API access on higher plans, a Looker Studio connector, Zapier and a Chrome extension |
| Hosting | Cloud (SaaS) | Cloud (SaaS) |
| Networks covered | Instagram, Facebook, TikTok, LinkedIn, X (Twitter), Pinterest, Threads and YouTube | Instagram, Facebook, TikTok, YouTube, Twitch, Pinterest, Bluesky, Google Business Profile, Threads, LinkedIn and X (Twitter, as an add-on) |
| Scheduling and calendar | Yes, a content calendar with auto-publishing across accounts and networks, cross-posting and recommended posting times based on audience activity | Yes, a drag-and-drop calendar with best-time suggestions and auto-scheduling for recurring posts |
| Engagement inbox | Yes, a unified conversations inbox for comments, mentions and direct messages; DM management from the Scale plan | Yes, a unified inbox for comments and direct messages across connected networks |
| Analytics and reporting | Yes, over 100 real-time metrics, custom dashboards, automated white-label reports and competitor benchmarking. Data retention is 1 year on Launch, 2 years on Scale and unlimited on Excel | Yes, cross-channel analytics with automated reports, competitor tracking, a Looker Studio connector and unified reporting for Google, Meta and TikTok ads |
| Approval and collaboration | Yes, role-based permissions, approval workflows and shared calendars with clients, from the Scale plan | Yes, approval workflows for teams |
| Social listening | Yes, from the Scale plan: brand mentions, hashtags and competitor tracking, with unlimited competitor tracking on Excel | No brand mention or sentiment listening. The published product range covers a Hashtag Tracker for following hashtags and competitor analysis instead, with 5 competitor profiles on the free plan and up to 100 from Starter |
| Integrations and API | API access on the Excel plan and above | Official MCP server plus API access on higher plans, a Looker Studio connector, Zapier and a Chrome extension |
| AI features | Yes | Yes |
| MCP-ready | No | stated Yes |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | Email helpdesk, Chat | Email helpdesk, Chat |
| Onboarding | Documentation and knowledge base | more entries Documentation and knowledge base, Video tutorials |
| Company size | Small and mid-sized, Enterprise | Freelancers, Small and mid-sized |
| Integrations | Not stated | Zapier, Looker Studio, Chrome extension |
Add a tool
Adds a column to the table, from the tools in this category.
Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Starting price Iconosquare Free plan; Launch from €33 / month Metricool From $20 / month
- Free trial Iconosquare 14-day free trial without a credit card, plus a perpetual free plan for 2 profiles, 1 user and 10 posts per month Metricool A free plan covering one brand, 20 posts per month and 30 days of analytics
- Company size Iconosquare Small and mid-sized, Enterprise Metricool Freelancers, Small and mid-sized
- MCP-ready Iconosquare No Metricool Yes
- API Iconosquare API access on the Excel plan and above Metricool Official MCP server plus API access on higher plans, a Looker Studio connector, Zapier and a Chrome extension
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
Iconosquare
Strengths
- Over 100 real-time metrics with custom dashboards built around chosen goals
- White-label automated reporting on the Excel plan, aimed at client deliverables
- Perpetual free plan for 2 profiles plus a 14-day trial without a credit card
- Uma, an AI analyst that answers questions about account performance
Limitations
- Competitor tracking, social listening and approval workflows all require the Scale plan or above
- Data retention is capped at one year on the entry Launch plan
- API access is limited to the Excel plan and above
- Every paid tier includes only 5 social profiles, so agency rosters add cost
Metricool
Strengths
- Combines social scheduling, ads reporting and web analytics in one dashboard
- Priced per connected brand rather than per user, and a free plan covers one brand
- Strong analytics with a Looker Studio connector and unified ad reporting
- Official MCP server, so AI clients such as Claude, Cursor and ChatGPT can act on Metricool data
Limitations
- X (Twitter) requires a paid add-on and is not available on the free plan
- Pricing scales with the number of connected brands, so multi-brand agencies pay more
Plans
Pricing
Iconosquare
- Free Free 2 social profiles, 1 user, 10 posts per month, basic analytics.
- Launch €33 / month €396 / year. 5 social profiles, 1 user, 100 posts per month, standard analytics with 1-year retention, email support.
- Scale €69 / month €828 / year. 5 profiles, 3 users, unlimited posts, 2-year retention, competitor tracking, DM management, social listening, approval workflows, chat and email support. Extra users €16 / month.
- Excel €116 / month €1,392 / year. 5 profiles, 6 users, unlimited posts and groups, unlimited retention, API access, unlimited competitor tracking, white-label reports, custom dashboards, dedicated CSM. Extra users €16 / month.
- Custom Custom From 20 or more profiles, with unlimited users and groups, tailored features and dedicated account management.
Metricool
- Free Free One brand, all connected networks except LinkedIn and X, 20 posts per month, 5 competitor profiles, 30 days of analytics and the AI assistant.
- Starter From $20 / month About €16 / month for up to five brands; the price scales with the number of brands. Adds LinkedIn, more history and team features. Billed annually saves up to 24%.
- Advanced From $53 / month About €43 / month for up to 15 brands, scaling with the number of brands, with API access and more.
- Custom Custom Tailored pricing for larger numbers of brands and needs.
What users say
Review Scores · opens after launch
Iconosquare
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Metricool
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Where this comes from
Where this comes from
Iconosquare https://www.iconosquare.com · checked against the official source on 2026-08-30
Metricool https://metricool.com · checked against the official source on 2026-08-19
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.