Metricool

Overview

Metricool is a planning and analytics platform that brings social media, online advertising and web performance into one dashboard. A drag-and-drop calendar schedules posts across Instagram, Facebook, TikTok, YouTube, Twitch, Pinterest, Bluesky, Google Business Profile, Threads, LinkedIn and X (Twitter, as an add-on), with best-time suggestions and auto-scheduling for recurring content. Its analytics are a core draw: cross-channel reports, competitor tracking, a Looker Studio connector and unified reporting for Google, Meta and TikTok ad campaigns. A shared inbox handles comments and direct messages, and an AI assistant helps with content ideas. Metricool is priced per number of connected brands rather than per user, above a free plan that covers one brand. It offers an official MCP server, so Model Context Protocol clients such as Claude, Cursor and ChatGPT can read and act on Metricool data, alongside Zapier and a Chrome extension.

Best for freelancers, small teams and agencies that want social scheduling, ads reporting and web analytics together in one dashboard, priced by brand rather than per user.

Metricool combines social scheduling, ads reporting and web analytics in one dashboard, priced by the number of connected brands rather than per user. A drag-and-drop calendar covers eleven networks with best-time suggestions, and its analytics, competitor tracking, Looker Studio connector and unified ad reporting for Google, Meta and TikTok are the main draw. A shared inbox and an AI assistant are included, the free plan covers one brand, and an official MCP server lets AI clients act on Metricool data.

Key Facts

Features

Networks covered

Instagram, Facebook, TikTok, YouTube, Twitch, Pinterest, Bluesky, Google Business Profile, Threads, LinkedIn and X (Twitter, as an add-on)

Scheduling and calendar

Yes, a drag-and-drop calendar with best-time suggestions and auto-scheduling for recurring posts

Engagement inbox

Yes, a unified inbox for comments and direct messages across connected networks

Analytics and reporting

Yes, cross-channel analytics with automated reports, competitor tracking, a Looker Studio connector and unified reporting for Google, Meta and TikTok ads

Approval and collaboration

Yes, approval workflows for teams

Social listening

No brand mention or sentiment listening. The published product range covers a Hashtag Tracker for following hashtags and competitor analysis instead, with 5 competitor profiles on the free plan and up to 100 from Starter

Integrations and API

Official MCP server plus API access on higher plans, a Looker Studio connector, Zapier and a Chrome extension

Integrations

• Zapier
• Looker Studio
• Chrome extension

Deployment and Support

Deployment

• Cloud (SaaS)
• Browser-based

Support

• Email helpdesk
• Chat

Onboarding

• Documentation and knowledge base
• Video tutorials

Company size

• Freelancers
• Small and mid-sized

Suitability

The table combines the industries the vendor addresses with the company sizes the tool is aimed at. An empty cell means the combination is not stated, not that it is ruled out.

Pros and Cons

Pricing

• Free

  Free

  One brand, all connected networks except LinkedIn and X, 20 posts per month, 5 competitor profiles, 30 days of analytics and the AI assistant.

• Starter

  From $20 / month

  About €16 / month for up to five brands; the price scales with the number of brands. Adds LinkedIn, more history and team features. Billed annually saves up to 24%.

• Advanced

  From $53 / month

  About €43 / month for up to 15 brands, scaling with the number of brands, with API access and more.

• Custom

  Custom

  Tailored pricing for larger numbers of brands and needs.

Best For

• Agencies
• Media & Creative
• Technology

Alternatives and Comparisons

FAQ

How does Metricool's pricing work?

Metricool prices by the number of connected brands rather than by user. A free plan covers one brand, Starter covers up to five brands from about $20 per month, Advanced covers up to 15 brands, and Custom is tailored for larger needs. Billing annually saves up to 24 percent.

Which social networks does Metricool support?

Metricool schedules to Instagram, Facebook, TikTok, YouTube, Twitch, Pinterest, Bluesky, Google Business Profile, Threads and LinkedIn, with X (Twitter) available as an add-on. LinkedIn and X are not available on the free plan.

Does Metricool support MCP?

Yes. Metricool offers an official MCP server, so Model Context Protocol clients such as Claude, Cursor and ChatGPT can read and act on Metricool data, including scheduling posts and analyzing metrics. It works with any plan, including the free one.

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