Metricool
An AI social media assistant helps generate content ideas and draft posts, available even on the free plan
A planning and analytics platform covering social, ads and web, with a generous free plan.
- Starting price
- From $20 / month
- Free trial
- A free plan covering one brand, 20 posts per month and 30 days of analytics
- API
- Official MCP server plus API access on higher plans, a Looker Studio connector, Zapier and a Chrome extension
Overview
Metricool is a planning and analytics platform that brings social media, online advertising and web performance into one dashboard. A drag-and-drop calendar schedules posts across Instagram, Facebook, TikTok, YouTube, Twitch, Pinterest, Bluesky, Google Business Profile, Threads and LinkedIn, with best-time suggestions and auto-scheduling for recurring content. Its analytics are a core draw: cross-channel reports, competitor tracking, a Looker Studio connector and unified reporting for Google, Meta and TikTok ad campaigns. A shared inbox handles comments and messages, and pricing follows the number of connected brands rather than users.
Our take
Metricool is the value pick in this category, and the per-brand pricing is why: a freelancer or small agency adds people without adding cost, which is the opposite of how most of these tools work. Its analytics reach further than a scheduler's, since ad and web performance sit in the same dashboard, so it can replace two subscriptions rather than one. Check the network list against your own before committing, because one major network is an add-on rather than part of the plan. A large team needing governance and approval chains should pick an enterprise suite instead.
Key Facts
| Category | |
|---|---|
| Starting price | From $20 / month Starter plan for up to five brands (about €16 / month); the price scales with the number of connected brands, and billing annually saves up to 24%. A free plan covers one brand. |
| Free trial | A free plan covering one brand, 20 posts per month and 30 days of analytics |
| API | Official MCP server plus API access on higher plans, a Looker Studio connector, Zapier and a Chrome extension |
| Hosting | Cloud (SaaS) |
Screenshots
Placeholders. They are replaced as soon as the vendor sends material, and both open the same short form.
Features
- Networks covered
- Instagram, Facebook, TikTok, YouTube, Twitch, Pinterest, Bluesky, Google Business Profile, Threads, LinkedIn and X (Twitter, as an add-on)
- Scheduling and calendar
- Yes, a drag-and-drop calendar with best-time suggestions and auto-scheduling for recurring posts
- Engagement inbox
- Yes, a unified inbox for comments and direct messages across connected networks
- Analytics and reporting
- Yes, cross-channel analytics with automated reports, competitor tracking, a Looker Studio connector and unified reporting for Google, Meta and TikTok ads
- Approval and collaboration
- Yes, approval workflows for teams
- Social listening
- No brand mention or sentiment listening. The published product range covers a Hashtag Tracker for following hashtags and competitor analysis instead, with 5 competitor profiles on the free plan and up to 100 from Starter
- Integrations and API
- Official MCP server plus API access on higher plans, a Looker Studio connector, Zapier and a Chrome extension
Integrations
- Zapier
- Looker Studio
- Chrome extension
Deployment and Support
- Deployment
-
- Cloud (SaaS)
- Browser-based
- Support
-
- Email helpdesk
- Chat
- Onboarding
-
- Documentation and knowledge base
- Video tutorials
- Company size
-
- Freelancers
- Small and mid-sized
Suitability
| Industry | Freelancers | Small and mid-sized | Enterprise |
|---|---|---|---|
| Agencies | Stated as a fit | Stated as a fit | Not stated |
| Architecture & Engineering | Not stated | Not stated | Not stated |
| Consulting | Not stated | Not stated | Not stated |
| Media & Creative | Not stated | Not stated | Not stated |
| Technology | Not stated | Not stated | Not stated |
The table combines the industries the vendor addresses with the company sizes the tool is aimed at. An empty cell means the combination is not stated, not that it is ruled out.
Pros and Cons
Strengths
- Combines social scheduling, ads reporting and web analytics in one dashboard
- Priced per connected brand rather than per user, and a free plan covers one brand
- Strong analytics with a Looker Studio connector and unified ad reporting
- Official MCP server, so AI clients such as Claude, Cursor and ChatGPT can act on Metricool data
Limitations
- X (Twitter) requires a paid add-on and is not available on the free plan
- Pricing scales with the number of connected brands, so multi-brand agencies pay more
Pricing
-
Free
Free
One brand, all connected networks except LinkedIn and X, 20 posts per month, 5 competitor profiles, 30 days of analytics and the AI assistant.
-
Starter
From $20 / month
About €16 / month for up to five brands; the price scales with the number of brands. Adds LinkedIn, more history and team features. Billed annually saves up to 24%.
-
Advanced
From $53 / month
About €43 / month for up to 15 brands, scaling with the number of brands, with API access and more.
-
Custom
Custom
Tailored pricing for larger numbers of brands and needs.
Best For
Alternatives and Comparisons
FAQ
- How does Metricool's pricing work?
- Metricool prices by the number of connected brands rather than by user. A free plan covers one brand, Starter covers up to five brands from about $20 per month, Advanced covers up to 15 brands, and Custom is tailored for larger needs. Billing annually saves up to 24 percent.
- Which social networks does Metricool support?
- Metricool schedules to Instagram, Facebook, TikTok, YouTube, Twitch, Pinterest, Bluesky, Google Business Profile, Threads and LinkedIn, with X (Twitter) available as an add-on. LinkedIn and X are not available on the free plan.
- Does Metricool support MCP?
- Yes. Metricool offers an official MCP server, so Model Context Protocol clients such as Claude, Cursor and ChatGPT can read and act on Metricool data, including scheduling posts and analyzing metrics. It works with any plan, including the free one.
What users say
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- Not rated yet
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