Iconosquare
Uma, an AI analyst, answers questions about account performance, and the platform generates captions and content ideas on every plan
Analytics-led social management with 100+ metrics, custom dashboards and white-label reporting.
- Starting price
- Free plan; Launch from €33 / month
- Free trial
- 14-day free trial without a credit card, plus a perpetual free plan for 2 profiles, 1 user and 10 posts per month
- API
- API access on the Excel plan and above
Overview
Iconosquare approaches social management from the reporting end: it tracks over a hundred real-time metrics across Instagram, Facebook, TikTok, LinkedIn, X, Pinterest, Threads and YouTube, and lets teams assemble custom dashboards and scheduled white-label reports from them. Publishing sits alongside that, with a content calendar, cross-posting and recommended posting times. A unified conversations inbox gathers comments, mentions and direct messages, and listening covers competitors, hashtags and brand mentions. Pricing is by social profile and seat, and data retention is itself a tier boundary, from one year to unlimited.
Our take
Iconosquare earns its place when reporting is the deliverable rather than a by-product, which is why agencies and multi-location brands are the natural fit. Read the tier boundaries carefully before choosing, because they are drawn around measurement rather than volume: competitor tracking, listening and approval workflows all start at the second tier, and unlimited history and API access only at the third. That makes the entry plan a genuinely limited proposition for anyone who needs year-on-year comparisons. Five profiles on every paid tier is the other number to check, since the cost of an agency roster is driven by profiles bought beyond that, not by the headline rate.
Key Facts
| Category | |
|---|---|
| Starting price | Free plan; Launch from €33 / month Launch covers 5 social profiles, 1 user and 100 posts per month, at €396 per year. Additional users cost €16 per month on Scale and Excel. Annual billing saves about two months. |
| Free trial | 14-day free trial without a credit card, plus a perpetual free plan for 2 profiles, 1 user and 10 posts per month |
| API | API access on the Excel plan and above |
| Hosting | Cloud (SaaS) |
Screenshots
Placeholders. They are replaced as soon as the vendor sends material, and both open the same short form.
Features
- Networks covered
- Instagram, Facebook, TikTok, LinkedIn, X (Twitter), Pinterest, Threads and YouTube
- Scheduling and calendar
- Yes, a content calendar with auto-publishing across accounts and networks, cross-posting and recommended posting times based on audience activity
- Engagement inbox
- Yes, a unified conversations inbox for comments, mentions and direct messages; DM management from the Scale plan
- Analytics and reporting
- Yes, over 100 real-time metrics, custom dashboards, automated white-label reports and competitor benchmarking. Data retention is 1 year on Launch, 2 years on Scale and unlimited on Excel
- Approval and collaboration
- Yes, role-based permissions, approval workflows and shared calendars with clients, from the Scale plan
- Social listening
- Yes, from the Scale plan: brand mentions, hashtags and competitor tracking, with unlimited competitor tracking on Excel
- Integrations and API
- API access on the Excel plan and above
Integrations
Integrations coming soon.
Deployment and Support
- Deployment
-
- Cloud (SaaS)
- Browser-based
- Support
-
- Email helpdesk
- Chat
- Onboarding
-
- Documentation and knowledge base
- Company size
-
- Small and mid-sized
- Enterprise
Suitability
| Industry | Freelancers | Small and mid-sized | Enterprise |
|---|---|---|---|
| Agencies | Not stated | Stated as a fit | Stated as a fit |
| Architecture & Engineering | Not stated | Not stated | Not stated |
| Consulting | Not stated | Not stated | Not stated |
| Media & Creative | Not stated | Not stated | Not stated |
| Technology | Not stated | Not stated | Not stated |
The table combines the industries the vendor addresses with the company sizes the tool is aimed at. An empty cell means the combination is not stated, not that it is ruled out.
Pros and Cons
Strengths
- Over 100 real-time metrics with custom dashboards built around chosen goals
- White-label automated reporting on the Excel plan, aimed at client deliverables
- Perpetual free plan for 2 profiles plus a 14-day trial without a credit card
- Uma, an AI analyst that answers questions about account performance
Limitations
- Competitor tracking, social listening and approval workflows all require the Scale plan or above
- Data retention is capped at one year on the entry Launch plan
- API access is limited to the Excel plan and above
- Every paid tier includes only 5 social profiles, so agency rosters add cost
Pricing
-
Free
Free
2 social profiles, 1 user, 10 posts per month, basic analytics.
-
Launch
€33 / month
€396 / year. 5 social profiles, 1 user, 100 posts per month, standard analytics with 1-year retention, email support.
-
Scale
€69 / month
€828 / year. 5 profiles, 3 users, unlimited posts, 2-year retention, competitor tracking, DM management, social listening, approval workflows, chat and email support. Extra users €16 / month.
-
Excel
€116 / month
€1,392 / year. 5 profiles, 6 users, unlimited posts and groups, unlimited retention, API access, unlimited competitor tracking, white-label reports, custom dashboards, dedicated CSM. Extra users €16 / month.
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Custom
Custom
From 20 or more profiles, with unlimited users and groups, tailored features and dedicated account management.
Best For
Alternatives and Comparisons
FAQ
- Does Iconosquare have a free plan?
- Yes. A perpetual free plan covers two social profiles, one user, ten posts per month and basic analytics. There is also a 14-day free trial of the paid tiers that does not require a credit card.
- Which social networks does Iconosquare support?
- Instagram, Facebook, TikTok, LinkedIn, X (Twitter), Pinterest, Threads and YouTube.
- How far back does Iconosquare keep analytics data?
- Retention follows the plan: one year on Launch, two years on Scale, and unlimited on Excel and Custom. That boundary matters for year-on-year comparisons, which the entry plan cannot cover.
What users say
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