Best for
Best for startups and revenue teams that want an AI-native, highly customisable CRM they can automate and extend through an API.
- Small and mid-sized
- Enterprise
CRM Comparison
Attio vs. Insightly
At a glance
At a glance
Best for
Best for services and project-driven businesses that want a CRM with built-in project management to carry a deal through to delivery.
- Small and mid-sized
- Enterprise
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | Attio | Insightly |
|---|---|---|
| Starting price | Free plan; paid from $35 / user / month Plus $44/month or $35 billed annually, Pro $99/month or $79 billed annually, Enterprise custom. Around 20% off with annual billing. Prices in US dollars. | lower value From $29 / user / month Billed annually. Plus $29, Professional $49 and Enterprise $99 per user/month. Prices are in US dollars. |
| Free trial | Free plan available | 14-day free trial, no credit card required |
| API | Yes, a REST API and webhooks on all paid plans, plus an App SDK and an MCP server | Yes, REST API and AppConnect integrations |
| Hosting | Cloud (SaaS) | Cloud (SaaS) |
| Contacts and companies | Yes, contacts and companies on a flexible, customisable data model that syncs and enriches records | Yes, contacts and organizations as a single source of truth for every relationship |
| Deal pipeline | Yes, deal pipelines to orchestrate any revenue motion | Yes, customizable pipelines to track, manage and nurture deals through their stages |
| Email and calendar | Yes, email and calendar sync, one to three or more accounts per user by plan, with email sequences | Yes, two-way email sync with visibility of every customer email interaction |
| Workflow automation | Yes, automations and workflows, with AI through Ask Attio | Yes, workflow automation for emails, reminders and onboarding processes |
| Reporting and forecasting | Yes, real-time reporting, plus AI call recording and analysis | Yes, customizable dashboards, up to 100 on Professional and unlimited on Enterprise |
| Integrations and API | Yes, a REST API and webhooks on all paid plans, plus an App SDK and an MCP server | Yes, REST API and AppConnect integrations with Microsoft, DocuSign, Shopify and QuickBooks |
| AI features | stated Yes | No |
| MCP-ready | stated Yes | No |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | Email helpdesk, Chat | more entries Email helpdesk, Phone, Chat |
| Onboarding | Documentation and knowledge base | more entries Documentation and knowledge base, Video tutorials, Guided onboarding |
| Company size | Small and mid-sized, Enterprise | Small and mid-sized, Enterprise |
| Integrations | more entries Gmail, Outlook, Slack, Zapier, Zoom, Google Meet, Microsoft Teams, Aircall, Fireflies.ai, Linear, Asana, Stripe, PandaDoc, Typeform, Calendly, Segment, Apollo, Clay, lemlist, Mailchimp, Outreach, Airtable, Google Sheets, Google Drive | Microsoft, DocuSign, Shopify, QuickBooks |
Add a tool
Adds a column to the table, from the tools in this category.
Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Starting price Attio Free plan; paid from $35 / user / month Insightly From $29 / user / month
- Free trial Attio Free plan available Insightly 14-day free trial, no credit card required
- Support Attio Email helpdesk, Chat Insightly Email helpdesk, Phone, Chat
- AI features Attio Yes Insightly No
- MCP-ready Attio Yes Insightly No
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
Attio
Strengths
- AI-native: Ask Attio searches and creates records, with AI call recording and analysis
- Flexible, customisable data model that syncs and enriches records
- REST API, webhooks, an App SDK and an MCP server on paid plans
- Free plan for getting started
Limitations
- Call intelligence and higher automation limits sit on Pro and Enterprise
- Priced per seat
Insightly
Strengths
- CRM with built-in project management: convert a won deal into a project
- Two-way email sync, customizable pipelines and dashboards
- REST API and AppConnect integrations
Limitations
- No permanent free plan, only a 14-day trial
- Unlimited dashboards and the top features require Professional or Enterprise
Plans
Pricing
Attio
- Free $0 For getting started.
- Plus $44 Per user/month, or $35 billed annually.
- Pro $99 Per user/month, or $79 billed annually.
- Enterprise Not stated Custom pricing.
Insightly
- Plus $29 Per user/month billed annually.
- Professional $49 Per user/month billed annually.
- Enterprise $99 Per user/month billed annually.
What users say
Review Scores · opens after launch
Attio
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
Insightly
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
How we check reviews
Reviews are not published yet. The form on a tool's page works and reaches us, but nothing from it appears on this site, so no score here is based on a review. The rules below are the ones that will apply once reviews go live.
Every review is read by a person before it appears. We require a working email address and use it to come back to the author, so a review has a reachable sender rather than being anonymous. We publish positive and negative reviews alike, we pay nothing and offer nothing for a review, and we accept none that was bought or incentivised.
What we cannot do is verify a purchase. There is no shop here and no account, so whether the author really used the tool rests on what they tell us, plus the plausibility of what they write. We say so rather than implying a check that does not exist.
A vendor cannot have a review removed, cannot buy one, and cannot have one changed. Paid placement and a paid listing have no effect on which reviews appear or on any score.
Where this comes from
Where this comes from
Attio https://attio.com · checked against the official source on 2026-08-22
Insightly https://www.insightly.com · checked against the official source on 2026-08-19
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.