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CRM Comparison

Attio vs. Insightly

At a glance

At a glance

Attio

Best for

Best for startups and revenue teams that want an AI-native, highly customisable CRM they can automate and extend through an API.

  • Small and mid-sized
  • Enterprise

Insightly

Best for

Best for services and project-driven businesses that want a CRM with built-in project management to carry a deal through to delivery.

  • Small and mid-sized
  • Enterprise

Cataleo does not name a winner. Both statements come from the vendors themselves.

Full Comparison

Criterion Attio Insightly
Starting price Free plan; paid from $35 / user / month Plus $44/month or $35 billed annually, Pro $99/month or $79 billed annually, Enterprise custom. Around 20% off with annual billing. Prices in US dollars. lower value From $29 / user / month Billed annually. Plus $29, Professional $49 and Enterprise $99 per user/month. Prices are in US dollars.
Free trial Free plan available 14-day free trial, no credit card required
API Yes, a REST API and webhooks on all paid plans, plus an App SDK and an MCP server Yes, REST API and AppConnect integrations
Hosting Cloud (SaaS) Cloud (SaaS)
Contacts and companies Yes, contacts and companies on a flexible, customisable data model that syncs and enriches records Yes, contacts and organizations as a single source of truth for every relationship
Deal pipeline Yes, deal pipelines to orchestrate any revenue motion Yes, customizable pipelines to track, manage and nurture deals through their stages
Email and calendar Yes, email and calendar sync, one to three or more accounts per user by plan, with email sequences Yes, two-way email sync with visibility of every customer email interaction
Workflow automation Yes, automations and workflows, with AI through Ask Attio Yes, workflow automation for emails, reminders and onboarding processes
Reporting and forecasting Yes, real-time reporting, plus AI call recording and analysis Yes, customizable dashboards, up to 100 on Professional and unlimited on Enterprise
Integrations and API Yes, a REST API and webhooks on all paid plans, plus an App SDK and an MCP server Yes, REST API and AppConnect integrations with Microsoft, DocuSign, Shopify and QuickBooks
AI features stated Yes No
MCP-ready stated Yes No
Deployment Cloud (SaaS), Browser-based Cloud (SaaS), Browser-based
Support Not stated Email helpdesk, Phone, Chat
Onboarding Not stated Documentation and knowledge base, Video tutorials, Guided onboarding
Company size Small and mid-sized, Enterprise Small and mid-sized, Enterprise
Integrations Not stated Microsoft, DocuSign, Shopify, QuickBooks

Compare more tools

Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.

The short version

Key Differences

  • Starting price Attio Free plan; paid from $35 / user / month Insightly From $29 / user / month
  • Free trial Attio Free plan available Insightly 14-day free trial, no credit card required
  • AI features Attio Yes Insightly No
  • MCP-ready Attio Yes Insightly No
  • API Attio Yes, a REST API and webhooks on all paid plans, plus an App SDK and an MCP server Insightly Yes, REST API and AppConnect integrations

Every line is one datapoint from the table above, picked automatically. Nothing here is written text.

The trade-offs

Strengths and Limitations

Attio

Strengths

  • AI-native: Ask Attio searches and creates records, with AI call recording and analysis
  • Flexible, customisable data model that syncs and enriches records
  • REST API, webhooks, an App SDK and an MCP server on paid plans
  • Free plan for getting started

Limitations

  • Call intelligence and higher automation limits sit on Pro and Enterprise
  • Priced per seat

Insightly

Strengths

  • CRM with built-in project management: convert a won deal into a project
  • Two-way email sync, customizable pipelines and dashboards
  • REST API and AppConnect integrations

Limitations

  • No permanent free plan, only a 14-day trial
  • Unlimited dashboards and the top features require Professional or Enterprise

Plans

Pricing

Attio

  • Free $0 For getting started.
  • Plus $44 Per user/month, or $35 billed annually.
  • Pro $99 Per user/month, or $79 billed annually.
  • Enterprise Not stated Custom pricing.
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Insightly

  • Plus $29 Per user/month billed annually.
  • Professional $49 Per user/month billed annually.
  • Enterprise $99 Per user/month billed annually.
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What users say

Review Scores · opens after launch

Attio

Ease of use
Not rated yet
User interface
Not rated yet
Onboarding
Not rated yet
Support and service
Not rated yet
Value for money
Not rated yet
Features
Not rated yet

No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.

Insightly

Ease of use
Not rated yet
User interface
Not rated yet
Onboarding
Not rated yet
Support and service
Not rated yet
Value for money
Not rated yet
Features
Not rated yet

No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.

Where this comes from

Where this comes from

Attio https://attio.com · checked against the official source on 2026-08-22

Insightly https://www.insightly.com · checked against the official source on 2026-08-19

This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.