Best for
Best for small teams moving off spreadsheets who want a pipeline-first CRM at a low per-user price, with a free plan to start on.
- Freelancers
- Small and mid-sized
CRM Comparison
Bigin by Zoho CRM vs. HubSpot
At a glance
At a glance
Best for
Best for growing sales and marketing teams that want to start on a free CRM and scale into automation, forecasting and a large app ecosystem.
- Freelancers
- Small and mid-sized
- Enterprise
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | Bigin by Zoho CRM | HubSpot |
|---|---|---|
| Starting price | Free tier; Express from US$9 / user / month Billed yearly the rates fall to 7 US dollars for Express, 12 for Premier and 18 for Bigin 360 per user per month, saving up to 35 percent. The Free plan is a single user. No forced contracts, with a money-back guarantee within 30 days on monthly plans and 45 days on annual. | lower value Free plan for 2 users; paid from $7 / seat / month Sales Hub Starter at $7 per seat/month billed annually ($20 billed monthly). Professional is $90 and Enterprise starts at $150 per seat/month, each with a one-time onboarding fee ($1,500 and $3,500). Prices are in US dollars. |
| Free trial | 15-day free trial, no credit card required | Free CRM plan for up to 2 users and 1,000 contacts, no expiry and no credit card required |
| Users | Not stated | 299,000 customers |
| API | Yes, APIs on every plan including Free | Yes, public API and a marketplace of more than 2,000 integrations |
| Languages | Interface in 28 languages | Not stated |
| Hosting | Cloud (SaaS) | Cloud (SaaS) |
| Made in | Not stated | Boston, Massachusetts, USA |
| Contacts and companies | Yes, a 360-degree contact record holding every conversation and follow-up, with record limits from 500 on Free to 1 million on Bigin 360 | Yes, contact and company records with full communication history and activity logging, up to 1,000 contacts on the free plan |
| Deal pipeline | Yes, customisable team pipelines for different operations and departments: 1 on Free, 3 on Express, 5 on Premier and 15 on Bigin 360 | Yes, customizable deal pipelines to store, track, manage and report on opportunities |
| Email and calendar | Yes, email, phone calls, WhatsApp and social messages against the customer record, with Google Workspace and Microsoft 365 integration; mass email from Express upward | Yes, email tracking, a meeting scheduler and calendar sync |
| Workflow automation | Yes, workflow automation that triggers email sequences, schedules actions and assigns tasks: 3 automations on Free, 30 on Express, 50 advanced on Premier and 100 on Bigin 360 | Yes, workflow automation and task tracking, with the Breeze AI assistant on paid plans |
| Reporting and forecasting | Yes, smart analytics dashboards covering sales metrics, customer tracking and campaign performance | Yes, reporting dashboards with pipeline visualization and sales forecasting |
| Integrations and API | Yes, APIs on every plan including Free, with QuickBooks, Zoho Books, Google Workspace, Microsoft 365, Shopify, PayPal and social ad platform integrations plus 2,000 or more apps through Zapier | Yes, public API and a marketplace of more than 2,000 integrations |
| AI features | Yes | Yes |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | Email helpdesk, Phone, Chat | more entries Email helpdesk, Phone, Chat, Community forum |
| Onboarding | Guided onboarding, Live online demos and webinars, Personal consulting | Documentation and knowledge base, Video tutorials, Guided onboarding |
| Company size | Freelancers, Small and mid-sized | more entries Freelancers, Small and mid-sized, Enterprise |
| Integrations | QuickBooks, Zoho Books, Google Workspace, Microsoft 365, Shopify, PayPal, Zapier | more entries Gmail, Outlook, Google Calendar, Slack, Microsoft Teams, Zoom, Salesforce, WordPress, Zapier |
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Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Starting price Bigin by Zoho CRM Free tier; Express from US$9 / user / month HubSpot Free plan for 2 users; paid from $7 / seat / month
- Free trial Bigin by Zoho CRM 15-day free trial, no credit card required HubSpot Free CRM plan for up to 2 users and 1,000 contacts, no expiry and no credit card required
- Company size Bigin by Zoho CRM Freelancers, Small and mid-sized HubSpot Freelancers, Small and mid-sized, Enterprise
- Support Bigin by Zoho CRM Email helpdesk, Phone, Chat HubSpot Email helpdesk, Phone, Chat, Community forum
- API Bigin by Zoho CRM Yes, APIs on every plan including Free HubSpot Yes, public API and a marketplace of more than 2,000 integrations
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
Bigin by Zoho CRM
Strengths
- Perpetually free single-user plan with pipeline, contacts, built-in phone and API access
- Paid plans start at 7 US dollars per user per month billed yearly
- Zia AI for email drafting, summaries, cross-sell and churn analysis at no extra subscription
- No forced contracts, with a 30 or 45 day money-back guarantee
Limitations
- Plans meter pipelines, records and automations, so growth runs into capacity limits
- Aimed at businesses of roughly 1 to 20 people rather than larger sales organisations
- Much of the integration value assumes the wider Zoho estate
HubSpot
Strengths
- Free CRM for up to 2 users with contact management, deals and email tracking
- Scales from free tools to a full sales, marketing and service platform
- Marketplace of more than 2,000 integrations plus a public API
- Breeze AI assistant on paid plans
Limitations
- Professional and Enterprise carry one-time onboarding fees ($1,500 and $3,500)
- Costs rise quickly as you add seats and hubs
Plans
Pricing
Bigin by Zoho CRM
- Free US$0 Single user. One pipeline, 500 records, basic contact management, 3 automations, built-in phone and APIs. No credit card required.
- Express US$9 Per user per month, or 7 US dollars billed yearly. Adds 3 team pipelines, 50,000 records, 30 automations, email and WhatsApp integration, mass emails and 10 custom fields per module.
- Premier US$15 Per user per month, or 12 US dollars billed yearly. Adds 5 team pipelines, 100,000 records, 50 advanced automations, advanced field types, 25 custom fields, data enrichment and 1,000 AI credits per month.
- Bigin 360 US$21 Per user per month, or 18 US dollars billed yearly. Adds 15 team pipelines, 1 million records, 100 automations, 5 GB file storage, 50 custom fields, 1,000 mass emails per day and 3,000 AI credits per month.
HubSpot
- Free Tools $0 Free for up to 2 users and 1,000 contacts, no credit card required.
- Starter $7 Sales Hub Starter, per seat/month billed annually ($20 billed monthly).
- Professional $90 Per seat/month billed annually ($100 monthly), plus a one-time $1,500 onboarding fee.
- Enterprise $150 Starting price, per seat/month, plus a one-time $3,500 onboarding fee.
What users say
Review Scores · opens after launch
Bigin by Zoho CRM
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
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HubSpot
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
How we check reviews
Reviews are not published yet. The form on a tool's page works and reaches us, but nothing from it appears on this site, so no score here is based on a review. The rules below are the ones that will apply once reviews go live.
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Where this comes from
Where this comes from
Bigin by Zoho CRM https://www.bigin.com · checked against the official source on 2026-09-11
HubSpot https://www.hubspot.com · checked against the official source on 2026-08-19
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.