CRM Comparison

Bigin by Zoho CRM vs. HubSpot

At a glance

Best for

Best for small teams moving off spreadsheets who want a pipeline-first CRM at a low per-user price, with a free plan to start on.

Freelancers
Small and mid-sized

HubSpot

Best for

Best for growing sales and marketing teams that want to start on a free CRM and scale into automation, forecasting and a large app ecosystem.

Freelancers
Small and mid-sized
Enterprise

Cataleo does not name a winner. Both statements come from the vendors themselves.

Full Comparison

Criterion	Bigin by Zoho CRM	HubSpot
Starting price	Free tier; Express from US$9 / user / month Billed yearly the rates fall to 7 US dollars for Express, 12 for Premier and 18 for Bigin 360 per user per month, saving up to 35 percent. The Free plan is a single user. No forced contracts, with a money-back guarantee within 30 days on monthly plans and 45 days on annual.	lower value Free plan for 2 users; paid from $7 / seat / month Sales Hub Starter at $7 per seat/month billed annually ($20 billed monthly). Professional is $90 and Enterprise starts at $150 per seat/month, each with a one-time onboarding fee ($1,500 and $3,500). Prices are in US dollars.
Free trial	15-day free trial, no credit card required	Free CRM plan for up to 2 users and 1,000 contacts, no expiry and no credit card required
Users	Not stated	299,000 customers
API	Yes, APIs on every plan including Free	Yes, public API and a marketplace of more than 2,000 integrations
Hosting	Cloud (SaaS)	Cloud (SaaS)
Made in	Not stated	Boston, Massachusetts, USA
Contacts and companies	Yes, a 360-degree contact record holding every conversation and follow-up, with record limits from 500 on Free to 1 million on Bigin 360	Yes, contact and company records with full communication history and activity logging, up to 1,000 contacts on the free plan
Deal pipeline	Yes, customisable team pipelines for different operations and departments: 1 on Free, 3 on Express, 5 on Premier and 15 on Bigin 360	Yes, customizable deal pipelines to store, track, manage and report on opportunities
Email and calendar	Yes, email, phone calls, WhatsApp and social messages against the customer record, with Google Workspace and Microsoft 365 integration; mass email from Express upward	Yes, email tracking, a meeting scheduler and calendar sync
Workflow automation	Yes, workflow automation that triggers email sequences, schedules actions and assigns tasks: 3 automations on Free, 30 on Express, 50 advanced on Premier and 100 on Bigin 360	Yes, workflow automation and task tracking, with the Breeze AI assistant on paid plans
Reporting and forecasting	Yes, smart analytics dashboards covering sales metrics, customer tracking and campaign performance	Yes, reporting dashboards with pipeline visualization and sales forecasting
Integrations and API	Yes, APIs on every plan including Free, with QuickBooks, Zoho Books, Google Workspace, Microsoft 365, Shopify, PayPal and social ad platform integrations plus 2,000 or more apps through Zapier	Yes, public API and a marketplace of more than 2,000 integrations
AI features	Yes	Yes
Deployment	Cloud (SaaS), Browser-based	Cloud (SaaS), Browser-based
Support	Not stated	Email helpdesk, Phone, Chat, Community forum
Onboarding	Not stated	Documentation and knowledge base, Video tutorials, Guided onboarding
Company size	Freelancers, Small and mid-sized	more entries Freelancers, Small and mid-sized, Enterprise
Integrations	QuickBooks, Zoho Books, Google Workspace, Microsoft 365, Shopify, PayPal, Zapier	more entries Gmail, Outlook, Google Calendar, Slack, Microsoft Teams, Zoom, Salesforce, WordPress, Zapier

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Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.

The short version

Key Differences

Starting price Bigin by Zoho CRM Free tier; Express from US$9 / user / month HubSpot Free plan for 2 users; paid from $7 / seat / month
Free trial Bigin by Zoho CRM 15-day free trial, no credit card required HubSpot Free CRM plan for up to 2 users and 1,000 contacts, no expiry and no credit card required
Company size Bigin by Zoho CRM Freelancers, Small and mid-sized HubSpot Freelancers, Small and mid-sized, Enterprise
API Bigin by Zoho CRM Yes, APIs on every plan including Free HubSpot Yes, public API and a marketplace of more than 2,000 integrations
Contacts and companies Bigin by Zoho CRM Yes, a 360-degree contact record holding every conversation and follow-up, with record limits from 500 on Free to 1 million on Bigin 360 HubSpot Yes, contact and company records with full communication history and activity logging, up to 1,000 contacts on the free plan

Every line is one datapoint from the table above, picked automatically. Nothing here is written text.

The trade-offs

Strengths and Limitations

Bigin by Zoho CRM

Strengths

Perpetually free single-user plan with pipeline, contacts, built-in phone and API access
Paid plans start at 7 US dollars per user per month billed yearly
Zia AI for email drafting, summaries, cross-sell and churn analysis at no extra subscription
No forced contracts, with a 30 or 45 day money-back guarantee

Limitations

Plans meter pipelines, records and automations, so growth runs into capacity limits
Aimed at businesses of roughly 1 to 20 people rather than larger sales organisations
Much of the integration value assumes the wider Zoho estate

HubSpot

Strengths

Free CRM for up to 2 users with contact management, deals and email tracking
Scales from free tools to a full sales, marketing and service platform
Marketplace of more than 2,000 integrations plus a public API
Breeze AI assistant on paid plans

Limitations

Professional and Enterprise carry one-time onboarding fees ($1,500 and $3,500)
Costs rise quickly as you add seats and hubs

Plans

Pricing

Bigin by Zoho CRM

Free US$0 Single user. One pipeline, 500 records, basic contact management, 3 automations, built-in phone and APIs. No credit card required.
Express US$9 Per user per month, or 7 US dollars billed yearly. Adds 3 team pipelines, 50,000 records, 30 automations, email and WhatsApp integration, mass emails and 10 custom fields per module.
Premier US$15 Per user per month, or 12 US dollars billed yearly. Adds 5 team pipelines, 100,000 records, 50 advanced automations, advanced field types, 25 custom fields, data enrichment and 1,000 AI credits per month.
Bigin 360 US$21 Per user per month, or 18 US dollars billed yearly. Adds 15 team pipelines, 1 million records, 100 automations, 5 GB file storage, 50 custom fields, 1,000 mass emails per day and 3,000 AI credits per month.

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HubSpot

Free Tools $0 Free for up to 2 users and 1,000 contacts, no credit card required.
Starter $7 Sales Hub Starter, per seat/month billed annually ($20 billed monthly).
Professional $90 Per seat/month billed annually ($100 monthly), plus a one-time $1,500 onboarding fee.
Enterprise $150 Starting price, per seat/month, plus a one-time $3,500 onboarding fee.

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What users say

Review Scores · opens after launch

Bigin by Zoho CRM

Ease of use: Not rated yet
User interface: Not rated yet
Onboarding: Not rated yet
Support and service: Not rated yet
Value for money: Not rated yet
Features: Not rated yet

No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.

HubSpot

Ease of use: Not rated yet
User interface: Not rated yet
Onboarding: Not rated yet
Support and service: Not rated yet
Value for money: Not rated yet
Features: Not rated yet

No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.

Where this comes from

Bigin by Zoho CRM https://www.bigin.com · checked against the official source on 2026-09-11

HubSpot https://www.hubspot.com · checked against the official source on 2026-08-19

This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.