Best for
Best for small teams moving off spreadsheets who want a pipeline-first CRM at a low per-user price, with a free plan to start on.
- Freelancers
- Small and mid-sized
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CRM Comparison
At a glance
Best for
Best for small teams moving off spreadsheets who want a pipeline-first CRM at a low per-user price, with a free plan to start on.
Best for
Best for small business sales and marketing teams that want an easy-to-use CRM with pipelines, email sync and built-in AI, without seat minimums.
Cataleo does not name a winner. Both statements come from the vendors themselves.
| Criterion | Bigin by Zoho CRM | Nutshell |
|---|---|---|
| Starting price | Free tier; Express from US$9 / user / month Billed yearly the rates fall to 7 US dollars for Express, 12 for Premier and 18 for Bigin 360 per user per month, saving up to 35 percent. The Free plan is a single user. No forced contracts, with a money-back guarantee within 30 days on monthly plans and 45 days on annual. | lower value From $7 / user / month Foundation plan billed annually; $13 per user/month billed monthly. Prices in US dollars. |
| Free trial | 15-day free trial, no credit card required | 14-day free trial, no credit card required |
| API | Yes, APIs on every plan including Free | Yes, a developer API |
| Hosting | Cloud (SaaS) | Cloud (SaaS) |
| Contacts and companies | Yes, a 360-degree contact record holding every conversation and follow-up, with record limits from 500 on Free to 1 million on Bigin 360 | Yes, contact and company management with unlimited contacts and storage, plus PeopleIQ contact enrichment |
| Deal pipeline | Yes, customisable team pipelines for different operations and departments: 1 on Free, 3 on Express, 5 on Premier and 15 on Bigin 360 | Yes, custom pipelines with multiple views; more custom pipelines on the higher plans |
| Email and calendar | Yes, email, phone calls, WhatsApp and social messages against the customer record, with Google Workspace and Microsoft 365 integration; mass email from Express upward | Yes, email and calendar sync for Gmail, Office 365 and Outlook |
| Workflow automation | Yes, workflow automation that triggers email sequences, schedules actions and assigns tasks: 3 automations on Free, 30 on Express, 50 advanced on Premier and 100 on Bigin 360 | Yes, sales automation and personal email sequences |
| Reporting and forecasting | Yes, smart analytics dashboards covering sales metrics, customer tracking and campaign performance | Yes, reporting and analytics, from activity reports up to advanced reporting on the higher plans |
| Integrations and API | Yes, APIs on every plan including Free, with QuickBooks, Zoho Books, Google Workspace, Microsoft 365, Shopify, PayPal and social ad platform integrations plus 2,000 or more apps through Zapier | Yes, a developer API |
| AI features | Yes | Yes |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | Not stated | Email helpdesk, Chat, Phone |
| Company size | Freelancers, Small and mid-sized | more entries Freelancers, Small and mid-sized, Enterprise |
| Integrations | more entries QuickBooks, Zoho Books, Google Workspace, Microsoft 365, Shopify, PayPal, Zapier | Gmail, Outlook, Office 365, Slack, QuickBooks, Zapier |
Adds a column to the table, from the tools in this category.
Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Bigin by Zoho CRM
Strengths
Limitations
Nutshell
Strengths
Limitations
Plans
Bigin by Zoho CRM
Nutshell
What users say
Bigin by Zoho CRM
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Nutshell
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Where this comes from
Bigin by Zoho CRM https://www.bigin.com · checked against the official source on 2026-09-11
Nutshell https://www.nutshell.com · checked against the official source on 2026-08-21
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.