Best for
Best for growing sales and marketing teams that want to start on a free CRM and scale into automation, forecasting and a large app ecosystem.
- Freelancers
- Small and mid-sized
- Enterprise
CRM Comparison
HubSpot vs. Salesforce
At a glance
At a glance
Best for
Best for sales organisations that want a CRM that scales from an all-in-one small-business suite to a deeply customizable enterprise platform with AI agents.
- Small and mid-sized
- Enterprise
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | HubSpot | Salesforce |
|---|---|---|
| Starting price | lower value Free plan for 2 users; paid from $7 / seat / month Sales Hub Starter at $7 per seat/month billed annually ($20 billed monthly). Professional is $90 and Enterprise starts at $150 per seat/month, each with a one-time onboarding fee ($1,500 and $3,500). Prices are in US dollars. | From $25 / user / month Starter Suite, the entry all-in-one CRM edition, at $25 per user/month. The Pro Suite, Enterprise and Unlimited editions are priced per user/month above it. Prices in US dollars. |
| Free trial | Free CRM plan for up to 2 users and 1,000 contacts, no expiry and no credit card required | 30-day free trial across the Sales editions |
| Users | 299,000 customers | Not stated |
| API | Yes, public API and a marketplace of more than 2,000 integrations | Yes, developer APIs plus the AppExchange marketplace and MuleSoft integration |
| Hosting | Cloud (SaaS) | Cloud (SaaS) |
| Made in | Boston, Massachusetts, USA | Not stated |
| Contacts and companies | Yes, contact and company records with full communication history and activity logging, up to 1,000 contacts on the free plan | Yes, accounts, contacts and leads with full activity history |
| Deal pipeline | Yes, customizable deal pipelines to store, track, manage and report on opportunities | Yes, opportunity and deal pipeline management |
| Email and calendar | Yes, email tracking, a meeting scheduler and calendar sync | Yes, email and calendar integration |
| Workflow automation | Yes, workflow automation and task tracking, with the Breeze AI assistant on paid plans | Yes, workflow automation, with Agentforce AI agents on the higher editions |
| Reporting and forecasting | Yes, reporting dashboards with pipeline visualization and sales forecasting | Yes, reports, dashboards and forecasting |
| Integrations and API | Yes, public API and a marketplace of more than 2,000 integrations | Yes, developer APIs plus the AppExchange marketplace and MuleSoft integration |
| AI features | Yes | Yes |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | Email helpdesk, Phone, Chat, Community forum | Not stated |
| Onboarding | Documentation and knowledge base, Video tutorials, Guided onboarding | Not stated |
| Company size | more entries Freelancers, Small and mid-sized, Enterprise | Small and mid-sized, Enterprise |
| Integrations | more entries Gmail, Outlook, Google Calendar, Slack, Microsoft Teams, Zoom, Salesforce, WordPress, Zapier | Salesforce AppExchange, MuleSoft |
Add a tool
Adds a column to the table, from the tools in this category.
Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Starting price HubSpot Free plan for 2 users; paid from $7 / seat / month Salesforce From $25 / user / month
- Free trial HubSpot Free CRM plan for up to 2 users and 1,000 contacts, no expiry and no credit card required Salesforce 30-day free trial across the Sales editions
- Company size HubSpot Freelancers, Small and mid-sized, Enterprise Salesforce Small and mid-sized, Enterprise
- API HubSpot Yes, public API and a marketplace of more than 2,000 integrations Salesforce Yes, developer APIs plus the AppExchange marketplace and MuleSoft integration
- Contacts and companies HubSpot Yes, contact and company records with full communication history and activity logging, up to 1,000 contacts on the free plan Salesforce Yes, accounts, contacts and leads with full activity history
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
HubSpot
Strengths
- Free CRM for up to 2 users with contact management, deals and email tracking
- Scales from free tools to a full sales, marketing and service platform
- Marketplace of more than 2,000 integrations plus a public API
- Breeze AI assistant on paid plans
Limitations
- Professional and Enterprise carry one-time onboarding fees ($1,500 and $3,500)
- Costs rise quickly as you add seats and hubs
Salesforce
Strengths
- Scales from an all-in-one Starter Suite to Enterprise and Unlimited editions
- Agentforce brings predictive, generative and agentic AI to the higher editions
- AppExchange marketplace and MuleSoft for a wide integration ecosystem
- 30-day free trial across the Sales editions
Limitations
- Costs climb quickly across editions and with Agentforce add-ons (from $125 per user/month)
- Depth of customization can mean a steeper setup than lighter CRMs
Plans
Pricing
HubSpot
- Free Tools $0 Free for up to 2 users and 1,000 contacts, no credit card required.
- Starter $7 Sales Hub Starter, per seat/month billed annually ($20 billed monthly).
- Professional $90 Per seat/month billed annually ($100 monthly), plus a one-time $1,500 onboarding fee.
- Enterprise $150 Starting price, per seat/month, plus a one-time $3,500 onboarding fee.
Salesforce
- Starter Suite $25 All-in-one CRM for small business, per user/month.
- Pro Suite Not stated A more customizable edition above Starter Suite.
- Enterprise Not stated Agentforce AI add-ons available from $125 per user/month.
- Unlimited Not stated The top edition, with Agentforce AI add-ons available.
What users say
Review Scores · opens after launch
HubSpot
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Salesforce
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Where this comes from
Where this comes from
HubSpot https://www.hubspot.com · checked against the official source on 2026-08-19
Salesforce https://www.salesforce.com · checked against the official source on 2026-08-19
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.