Best for
Best for site owners and SEO teams who want Bing's own data on how their verified sites are crawled, indexed, ranked and cited in Copilot.
SEO Tools Comparison
Bing Webmaster Tools vs. Whitespark
At a glance
At a glance
Best for
Best for local businesses, consultants and agencies who want local rank tracking or citation work without paying for a full SEO suite.
- Freelancers
- Small and mid-sized
- Enterprise
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | Bing Webmaster Tools | Whitespark |
|---|---|---|
| Starting price | Free | Local Rank Tracker from $14 / month Small Business plan with weekly tracking, billed annually; $17 billed monthly, and daily tracking costs more. Every product is priced separately: Local Platform $1 per location and month, Local Ranking Grids from $10, Local Citation Finder $33 to $149, Reputation Builder $79 per location and month. |
| Free trial | Not stated | 14-day free trial of Local Rank Tracker and Reputation Builder; Local Citation Finder has a free tier with one campaign and three searches a day |
| API | Yes, the Bing Webmaster API over REST; Microsoft set 31 August 2026 as the retirement date for the legacy SOAP and POX APIs | Yes, a Rank Tracker API |
| Hosting | Cloud (SaaS), run by Microsoft | Cloud (SaaS) |
| Made in | Not stated | Canada, Edmonton, Alberta |
| Keyword research | Yes, a keyword research tool for trending keywords, related queries and long-tail opportunities, plus query data for the site's own pages | No standalone keyword research tool; Local Rank Tracker shows national search volume for each tracked keyword |
| Rank tracking | Average position, impressions and clicks per page and keyword from Bing's own search data, with up to 16 months of history | Yes, Google and Bing on desktop and mobile across Local Pack, Maps and organic results up to 100 positions, set to geo-coordinates or postal codes, with competitor tracking and a visibility score; Local Ranking Grids add geo-grid maps of up to 225 points |
| Site audit | Yes, Site Scan for broken links, duplicate tags and missing metadata, URL Inspection, Site Explorer, a sitemaps report, a robots.txt tester, crawl control and prioritised Top Recommendations | No website crawler; Local Platform watches Google Business Profiles for changes and lets unwanted Google edits be rejected |
| Backlink data | Yes, referring domains, anchor text and link profiles for the site itself and for competitors | No backlink index; Local Citation Finder finds where competitors are listed and tracks a business's own citations across directories, news and government sites |
| Content optimisation | No content editor, brief or draft scoring. Microsoft's own feature overview lists reporting, crawl, index, keyword and backlink tools; the nearest thing is Top Recommendations, prioritised suggestions that Microsoft says range from keyword optimisation to backlink strategies, and Site Scan flags missing or duplicate metadata | No content optimisation editor; Local Platform includes a Google Business Profile website builder |
| Index and market coverage | Bing Search, which also powers results in Yahoo and DuckDuckGo, for verified sites only; the AI Performance report adds citations in Microsoft Copilot and Bing AI summaries | Rank tracking for Google and Bing at any postal code or coordinate; Local Citation Finder covers 43 countries; Reputation Builder monitors more than 100 review sites |
| Integrations and API | Yes, the Bing Webmaster API for traffic and rank stats, link, keyword and crawl data, and URL and sitemap submission; plus IndexNow for instant URL submission | Yes, a Rank Tracker API, plus white-label shareable reports, CSV and PDF exports and scheduled email reports |
| AI features | stated Yes | No |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | Email helpdesk | more entries Email helpdesk, Phone |
| Onboarding | Documentation and knowledge base | Documentation and knowledge base |
| Company size | Not stated | Freelancers, Small and mid-sized, Enterprise |
| Integrations | Google Search Console, IndexNow, WordPress | more entries Google Business Profile, Google, Facebook, BBB, TripAdvisor, Avvo, YP, Foursquare |
Add a tool
Adds a column to the table, from the tools in this category.
Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Starting price Bing Webmaster Tools Free Whitespark Local Rank Tracker from $14 / month
- Hosting Bing Webmaster Tools Cloud (SaaS), run by Microsoft Whitespark Cloud (SaaS)
- Support Bing Webmaster Tools Email helpdesk Whitespark Email helpdesk, Phone
- AI features Bing Webmaster Tools Yes Whitespark No
- API Bing Webmaster Tools Yes, the Bing Webmaster API over REST; Microsoft set 31 August 2026 as the retirement date for the legacy SOAP and POX APIs Whitespark Yes, a Rank Tracker API
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
Bing Webmaster Tools
Strengths
- Free of charge
- Search data comes from Bing itself rather than a third-party estimate
- Backlink data includes competitors, not only the verified site
- AI Performance shows how often pages are cited in Copilot and Bing AI answers
- Sites verified in Google Search Console can be imported in one step
Limitations
- Covers Bing and the services it powers only, and only sites the user has verified
- AI Performance is a public preview and its grounding query data is a sample
Whitespark
Strengths
- Products are sold separately, so a business pays only for the tool it uses
- Rank tracking covers Local Pack, Maps and organic results on Google and Bing
- Rank Tracker plans include unlimited domains and locations
- White-label report links with a custom domain for agencies
Limitations
- No keyword research, site crawler, backlink index or content editor
- Several separate subscriptions add up once more than one product is needed
- Reputation Builder is priced per location, which gets expensive for chains
Plans
Pricing
Bing Webmaster Tools
- Free $0 All reports and tools for verified sites.
Whitespark
- Local Rank Tracker Small Business $14 Per month billed annually, $17 billed monthly, with weekly tracking; daily tracking $20 annually or $25 monthly. 100 location keywords, unlimited domains and locations.
- Local Rank Tracker Specialist $30 Per month billed annually, $35 billed monthly, with weekly tracking; daily tracking $42 annually or $50 monthly. 250 location keywords.
- Local Rank Tracker Agency $60 Per month billed annually, $70 billed monthly, with weekly tracking; daily tracking $85 annually. 1,000 location keywords.
- Local Rank Tracker Enterprise $117 Per month billed annually, $140 billed monthly, with weekly tracking; daily tracking $167 annually. 2,500 location keywords.
- Local Citation Finder $33 Per month billed annually for Small Business, up to $124 for Enterprise; $39 to $149 billed monthly. A free tier offers one campaign and three searches a day.
- Reputation Builder Pro $79 Per location and month. Review monitoring across 100+ sites, up to 3,000 email and 300 SMS review requests a month, review widgets. Custom pricing for multiple locations.
- Local Platform $1 Per location and month, billed annually. Google Business Profile change alerts, one-click rejection of Google edits, bulk editing and change history.
What users say
Review Scores · opens after launch
Bing Webmaster Tools
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
Whitespark
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
How we check reviews
Reviews are not published yet. The form on a tool's page works, and a review reaches us as soon as its author confirms it, but nothing from it appears on this site, so no score here is based on a review. The rules below are the ones that will apply once reviews go live.
Before sending, the author has to confirm three things: that they have used the product themselves, that they work neither for the vendor nor for a competitor, and that nobody is paying them for the review. We also ask whether the vendor invited them to write it. That answer is required, either answer is accepted, and it stays with the review.
Every review is read by a person before it appears. An email address is required and is confirmed: we send a link to it, and a review does not reach us until the author opens that link, so a review has a sender who was reachable at least once rather than being anonymous. Where what somebody writes needs backing, we ask them for evidence that they used the product, and a review that does not get it is not published. We publish positive and negative reviews alike, we pay nothing and offer nothing for a review, and we accept none that was bought or incentivised.
What we cannot do is verify a purchase. There is no shop here and no account, so whether the author really used the tool rests on their own declaration, on whatever we ask them for, and on the plausibility of what they write. We say so rather than implying a check that does not exist.
A vendor cannot buy a review, and cannot have one removed or changed because they dislike it. We remove or edit a review only if it breaks our rules or the law, for example a false statement of fact. Paid placement has no effect on which reviews appear or on any score.
Where this comes from
Where this comes from
Bing Webmaster Tools https://www.bing.com/webmasters/ · no check date recorded yet
Whitespark https://whitespark.ca · no check date recorded yet
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.