Best for
Best for enterprise teams crawling very large sites who need technical SEO, site speed and accessibility in one platform, with QA that runs before deployment.
- Enterprise
SEO Tools Comparison
Lumar vs. Whitespark
At a glance
At a glance
Best for
Best for local businesses, consultants and agencies who want local rank tracking or citation work without paying for a full SEO suite.
- Freelancers
- Small and mid-sized
- Enterprise
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | Lumar | Whitespark |
|---|---|---|
| Starting price | Not stated | Local Rank Tracker from $14 / month Small Business plan with weekly tracking, billed annually; $17 billed monthly, and daily tracking costs more. Every product is priced separately: Local Platform $1 per location and month, Local Ranking Grids from $10, Local Citation Finder $33 to $149, Reputation Builder $79 per location and month. |
| Free trial | Not stated | 14-day free trial of Local Rank Tracker and Reputation Builder; Local Citation Finder has a free tier with one campaign and three searches a day |
| API | Yes, a GraphQL API, plus BigQuery and BI tool connectors | Yes, a Rank Tracker API |
| Hosting | Cloud (SaaS) | Cloud (SaaS) |
| Made in | Not stated | Canada, Edmonton, Alberta |
| Keyword research | No own keyword research tool; search query data comes in through the Google Search Console integration | No standalone keyword research tool; Local Rank Tracker shows national search volume for each tracked keyword |
| Rank tracking | No own rank tracker; Google Search Console performance data is pulled in through an integration | Yes, Google and Bing on desktop and mobile across Local Pack, Maps and organic results up to 100 positions, set to geo-coordinates or postal codes, with competitor tracking and a visibility score; Local Ranking Grids add geo-grid maps of up to 225 points |
| Site audit | Yes, its core: Analyze crawls millions of pages with modules for technical SEO, site speed and accessibility, over 250 reports and custom extraction | No website crawler; Local Platform watches Google Business Profiles for changes and lets unwanted Google edits be rejected |
| Backlink data | No own backlink index | No backlink index; Local Citation Finder finds where competitors are listed and tracks a business's own citations across directories, news and government sites |
| Content optimisation | No draft-scoring editor; it reports on thin, duplicate, empty and orphaned pages rather than optimising copy | No content optimisation editor; Local Platform includes a Google Business Profile website builder |
| Index and market coverage | Crawls the customer's own site and enriches it with connected analytics and log data, rather than maintaining a keyword or backlink database | Rank tracking for Google and Bing at any postal code or coordinate; Local Citation Finder covers 43 countries; Reputation Builder monitors more than 100 review sites |
| Integrations and API | Yes, a GraphQL API, plus BigQuery and BI tool connectors | Yes, a Rank Tracker API, plus white-label shareable reports, CSV and PDF exports and scheduled email reports |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | Email helpdesk | more entries Email helpdesk, Phone |
| Onboarding | Documentation and knowledge base | Documentation and knowledge base |
| Company size | Enterprise | more entries Freelancers, Small and mid-sized, Enterprise |
| Integrations | more entries Google Search Console, Google Analytics 4, Google Analytics 360, Adobe Analytics, Logz.io, Splunk, BigQuery, Looker Studio, Tableau, Looker, Power BI, GitHub, CircleCI, Azure DevOps, Bamboo, CodeShip, Concourse, Google Cloud Build, Zapier, Asana, Trello, Slack, Microsoft Teams | Google Business Profile, Google, Facebook, BBB, TripAdvisor, Avvo, YP, Foursquare |
Add a tool
Adds a column to the table, from the tools in this category.
Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Company size Lumar Enterprise Whitespark Freelancers, Small and mid-sized, Enterprise
- Support Lumar Email helpdesk Whitespark Email helpdesk, Phone
- API Lumar Yes, a GraphQL API, plus BigQuery and BI tool connectors Whitespark Yes, a Rank Tracker API
- Keyword research Lumar No own keyword research tool; search query data comes in through the Google Search Console integration Whitespark No standalone keyword research tool; Local Rank Tracker shows national search volume for each tracked keyword
- Rank tracking Lumar No own rank tracker; Google Search Console performance data is pulled in through an integration Whitespark Yes, Google and Bing on desktop and mobile across Local Pack, Maps and organic results up to 100 positions, set to geo-coordinates or postal codes, with competitor tracking and a visibility score; Local Ranking Grids add geo-grid maps of up to 225 points
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
Lumar
Strengths
- Crawls millions of pages, built for sites that defeat smaller crawlers
- Technical SEO, site speed and WCAG 2.2 accessibility auditing in one platform
- Protect runs automated QA in staging and plugs into CI/CD pipelines
- GraphQL API plus BigQuery, Looker Studio, Tableau, Looker and Power BI connectors
- Log file data through Logz.io or Splunk, alongside Google Search Console, GA4 and Adobe Analytics
Limitations
- No published pricing and no free tier, only a demo request
- No keyword research, rank tracking or backlink data of its own
- Aimed at enterprise teams rather than small sites
Whitespark
Strengths
- Products are sold separately, so a business pays only for the tool it uses
- Rank tracking covers Local Pack, Maps and organic results on Google and Bing
- Rank Tracker plans include unlimited domains and locations
- White-label report links with a custom domain for agencies
Limitations
- No keyword research, site crawler, backlink index or content editor
- Several separate subscriptions add up once more than one product is needed
- Reputation Builder is priced per location, which gets expensive for chains
Plans
Pricing
Lumar
- Custom Not stated Lumar packages the platform per team and quotes on request; no prices are published. Book a demo to get a quote.
Whitespark
- Local Rank Tracker Small Business $14 Per month billed annually, $17 billed monthly, with weekly tracking; daily tracking $20 annually or $25 monthly. 100 location keywords, unlimited domains and locations.
- Local Rank Tracker Specialist $30 Per month billed annually, $35 billed monthly, with weekly tracking; daily tracking $42 annually or $50 monthly. 250 location keywords.
- Local Rank Tracker Agency $60 Per month billed annually, $70 billed monthly, with weekly tracking; daily tracking $85 annually. 1,000 location keywords.
- Local Rank Tracker Enterprise $117 Per month billed annually, $140 billed monthly, with weekly tracking; daily tracking $167 annually. 2,500 location keywords.
- Local Citation Finder $33 Per month billed annually for Small Business, up to $124 for Enterprise; $39 to $149 billed monthly. A free tier offers one campaign and three searches a day.
- Reputation Builder Pro $79 Per location and month. Review monitoring across 100+ sites, up to 3,000 email and 300 SMS review requests a month, review widgets. Custom pricing for multiple locations.
- Local Platform $1 Per location and month, billed annually. Google Business Profile change alerts, one-click rejection of Google edits, bulk editing and change history.
What users say
Review Scores · opens after launch
Lumar
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
Whitespark
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
How we check reviews
Reviews are not published yet. The form on a tool's page works and reaches us, but nothing from it appears on this site, so no score here is based on a review. The rules below are the ones that will apply once reviews go live.
Every review is read by a person before it appears. We require a working email address and use it to come back to the author, so a review has a reachable sender rather than being anonymous. We publish positive and negative reviews alike, we pay nothing and offer nothing for a review, and we accept none that was bought or incentivised.
What we cannot do is verify a purchase. There is no shop here and no account, so whether the author really used the tool rests on what they tell us, plus the plausibility of what they write. We say so rather than implying a check that does not exist.
A vendor cannot have a review removed, cannot buy one, and cannot have one changed. Paid placement and a paid listing have no effect on which reviews appear or on any score.
Where this comes from
Where this comes from
Lumar https://www.lumar.io · checked against the official source on 2026-09-01
Whitespark https://whitespark.ca · no check date recorded yet
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.