Best for
Best for social media teams and agencies that handle a high volume of comments and messages and want a unified inbox alongside listening and ROI reporting.
- Small and mid-sized
- Enterprise
Social Media Management Comparison
Agorapulse vs. Swat.io
At a glance
At a glance
Best for
Best for organisations whose social channels carry a high volume of comments and messages, such as media houses, public bodies and service brands, that want them handled as assignable tickets next to the editorial calendar.
- Small and mid-sized
- Enterprise
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | Agorapulse | Swat.io |
|---|---|---|
| Starting price | From $79 / user / month Standard plan, billed annually; $99 / user / month billed monthly. Each seat includes ten social profiles. A free plan covers one user and three profiles. | From €39 / month Small plan billed monthly, excluding VAT, for 1 workspace, 3 channels and 2 users; annual billing saves 10%. The Inbox add-on costs the same again (€39 on Small), and Advanced Insights is €79 / month on Medium and Large. |
| Free trial | A free plan for one user and three profiles, plus a 30-day free trial with no credit card required | 21-day free trial with all features and add-ons, no payment details required and no automatic renewal |
| Users | Not stated | More than 18,000 users |
| API | Integrations with Canva, Google Drive, Slack, HubSpot, Salesforce and Google Analytics | GraphQL API and an MCP server (AI Connect) for Claude, ChatGPT and other assistants, plus Canva, Dropbox, Google Drive and Unsplash |
| Hosting | Cloud (SaaS) | Cloud (SaaS), servers located in Germany |
| Made in | Not stated | Austria (Vienna) |
| Networks covered | Facebook, Instagram, Threads, X (Twitter), LinkedIn, YouTube, Pinterest, Google Business, TikTok, Bluesky and Reddit | Publishing to Instagram, Facebook, LinkedIn, TikTok, YouTube, Threads, Bluesky, X and Pinterest; the inbox also covers Google Business Profile, WhatsApp and email |
| Scheduling and calendar | Yes, a shared content calendar with per-platform post customization and queues | Yes, a content calendar with no posting limit, drafts, campaigns, tags, first comment and post previews; natively published posts are imported into the calendar, and Large adds planning channels for outlets Swat.io does not publish to, such as newsletters |
| Engagement inbox | Yes, a unified social inbox that centralizes comments and messages with moderation and automation | Available as the Inbox add-on, priced per plan: tickets from every connected channel with no ticket limit, assignment and notes, tags, AI reply suggestions and keyword automations from Medium, plus a mini CRM, sentiment and a shitstorm alert on Large |
| Analytics and reporting | Yes, cross-channel reports plus ROI tracking that ties social activity to revenue goals | Yes, the Insights Explorer on every plan with predefined dashboards for audience, posts, tags and publishing performance and Excel export; the Advanced Insights add-on (€79 / month, Medium and Large) adds up to 5 custom dashboards and 5 automated reports as PDF or Excel |
| Approval and collaboration | Yes, shared calendars, task assignment and approval workflows | Yes, Suggested and Approved post statuses on every plan; post assignment, approval processes and internal notes from Medium, extended permission levels per channel on Large, and external approval on Custom and Agency |
| Social listening | Yes, monitor mentions of your brand, industry and competitors across social networks, news sites and blogs | Web monitoring on Custom and Agency plans: keyword queries across news sites, blogs and forums in more than 65 languages, with results landing in the inbox; social listening through the partner integration Ubermetrics |
| Integrations and API | Integrations with Canva, Google Drive, Slack, HubSpot, Salesforce and Google Analytics | GraphQL API for posts, drafts, campaigns, assets, inbox and insights, an MCP server for AI assistants, and integrations with Canva, Dropbox, Google Drive, Unsplash, MessengerPeople for WhatsApp and Ubermetrics |
| AI features | Yes | Yes |
| MCP-ready | No | stated Yes |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | Email helpdesk, Chat | more entries Email helpdesk, Chat, Phone |
| Onboarding | Documentation and knowledge base, Video tutorials, Guided onboarding | Documentation and knowledge base, Video tutorials, Guided onboarding |
| Company size | Small and mid-sized, Enterprise | Small and mid-sized, Enterprise |
| Integrations | Canva, Google Drive, Slack, HubSpot, Salesforce, Google Analytics | Canva, Dropbox, Google Drive, Unsplash, MessengerPeople, Ubermetrics |
Add a tool
Adds a column to the table, from the tools in this category.
Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Starting price Agorapulse From $79 / user / month Swat.io From €39 / month
- Free trial Agorapulse A free plan for one user and three profiles, plus a 30-day free trial with no credit card required Swat.io 21-day free trial with all features and add-ons, no payment details required and no automatic renewal
- Hosting Agorapulse Cloud (SaaS) Swat.io Cloud (SaaS), servers located in Germany
- Support Agorapulse Email helpdesk, Chat Swat.io Email helpdesk, Chat, Phone
- MCP-ready Agorapulse No Swat.io Yes
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
Agorapulse
Strengths
- Unified inbox with moderation and automation is a strong point for teams handling high comment volume
- Social listening and ROI reporting that ties activity to revenue
- Approval workflows and task assignment for team collaboration
- A free plan and a 30-day trial with no credit card required
Limitations
- Priced per user, which can add up for larger teams
- The free plan is limited to one user, three profiles and a 7-day report window
Swat.io
Strengths
- Inbox treats comments and messages as tickets with assignment, tags, automations and a mini CRM
- Web monitoring across news sites, blogs and forums in more than 65 languages on Custom and Agency
- Servers located in Germany
- GraphQL API and MCP server documented publicly
- 21-day trial includes every feature and add-on without payment details
Limitations
- Community management and custom reporting are paid add-ons on top of the base price
- Users, channels and workspaces are strictly capped on Small and Medium; extras can only be bought on Large
- Monitoring is limited to the quoted Custom and Agency plans
- No free plan
Plans
Pricing
Agorapulse
- Free Free One user, three social profiles, basic publishing and inbox, and reporting limited to a 7-day window.
- Standard From $79 / user / month Billed annually; $99 / user / month billed monthly. Ten social profiles per user.
- Professional From $119 / user / month Billed annually; $149 / user / month billed monthly. Ten social profiles per user, with more advanced features for growing teams.
- Advanced From $149 / user / month Billed annually; $199 / user / month billed monthly. Ten social profiles per user, with deeper insights and structure for larger teams.
- Custom Custom Tailored pricing with unlimited profiles for large teams and enterprises.
Swat.io
- Small €39 / month Billed monthly, excluding VAT; annual billing saves 10%. 1 workspace, 3 channels, 2 users, content calendar, AI features and 1 year of data. Inbox add-on +€39 / month.
- Medium €89 / month 2 workspaces, 5 channels, 5 users. Adds post assignment, approval processes, campaigns, the image and video editor and 2 years of data. Inbox add-on +€89 / month, Advanced Insights +€79 / month.
- Large €199 / month 3 workspaces, 8 channels, 8 users and unlimited data storage. Extra users €20, channels €25 and workspaces €30 per month. Inbox add-on +€199 / month, Advanced Insights +€79 / month.
- Custom From €599 / month Dedicated account manager, external approval, Inbox add-on included, monitoring and Premium Insights available.
- Agency Custom Workspaces, users and channels added and removed with client projects; Publisher and Inbox included, individual onboarding and training.
What users say
Review Scores · opens after launch
Agorapulse
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
Swat.io
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
How we check reviews
Reviews are not published yet. The form on a tool's page works and reaches us, but nothing from it appears on this site, so no score here is based on a review. The rules below are the ones that will apply once reviews go live.
Every review is read by a person before it appears. We require a working email address and use it to come back to the author, so a review has a reachable sender rather than being anonymous. We publish positive and negative reviews alike, we pay nothing and offer nothing for a review, and we accept none that was bought or incentivised.
What we cannot do is verify a purchase. There is no shop here and no account, so whether the author really used the tool rests on what they tell us, plus the plausibility of what they write. We say so rather than implying a check that does not exist.
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Where this comes from
Where this comes from
Agorapulse https://www.agorapulse.com · checked against the official source on 2026-08-19
Swat.io https://swat.io/en/ · checked against the official source on 2026-09-27
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.