Instapage
AI Content writes headlines, paragraphs and calls to action and drafts page variations for A/B tests.
Landing page platform for paid campaigns, with Collections, personalization, server-side A/B testing and email.
- Starting price
- $99 / month
- Free trial
- 14 days on Create and Optimize with the plan's features; a card is required and the trial ends at 2,500 unique monthly visitors
- Output
- Hosted landing pages and websites
Overview
Instapage is a hosted landing page platform for marketing teams and agencies that run paid advertising campaigns. Pages are built from templates, grouped into Collections for different audiences and published on the customer's own domain, with forms, email and experiments in the same product. It is sold as a monthly or annual subscription in tiers set by monthly visitors, with a 14-day free trial on the two self-serve plans and a demo for the custom-priced Convert plan.
Our take
Pick Instapage if your team runs many paid campaigns and wants each ad group to land on its own page without a developer, with seats for the whole team from the start. If you only need a handful of pages for one product, the entry price is too much, and a lighter landing page builder covers that job. Budget for Optimize if testing is why you are buying.
Key Facts
| Category | |
|---|---|
| Starting price | $99 / month Create plan billed monthly, or $79 per month billed annually: 15,000 unique monthly visitors, 10 team members, 2 subdomains, unlimited published pages. Optimize $199 billed monthly or $159 billed annually; Convert on request. |
| Free trial | 14 days on Create and Optimize with the plan's features; a card is required and the trial ends at 2,500 unique monthly visitors |
| Output | Hosted landing pages and websites |
| API | Yes, an API with tokens from the account settings: 5,000 calls a day on Create and 10,000 on Optimize |
Screenshots
Placeholders. They are replaced as soon as the vendor sends material, and both open the same short form.
Features
- What it makes
- Landing pages and websites from more than 500 templates, plus forms, popups and marketing email
- Styling and layout control
- Page builder with reusable Instablocks, and custom JavaScript, HTML/CSS or third-party scripts on a page
- CMS and dynamic content
- Collections group pages for different audiences and locations with AI placeholders (15 pages per Collection on Create, 30 on Optimize); dynamic text replacement from Optimize and ad-to-page personalization on Convert
- Hosting and domains
- Publishes to the customer's root domain or to subdomains (2 on Create and Optimize) over HTTPS, or into WordPress and Drupal through CMS integrations
- AI features
- AI Content for headlines, paragraphs and calls to action, AI-drafted page variations for A/B tests, and AI-driven experiments that send ad traffic to the better-performing variant
- API
- Yes. Token-based API for reporting, integrations, workspace and permission management and page publishing, with 5,000 calls a day on Create and 10,000 on Optimize; the vendor names more than 120 app integrations
Integrations
- Google Ads
- Google Analytics
- HubSpot
- Salesforce
- Mailchimp
- Zendesk
- Slack
- Zapier
- WordPress
- Drupal
- Shopify
Deployment and Support
- Deployment
-
- Cloud (SaaS)
- Browser-based
- Onboarding
-
- Documentation and knowledge base
- Company size
-
- Small and mid-sized
- Enterprise
Suitability
| Industry | Freelancers | Small and mid-sized | Enterprise |
|---|---|---|---|
| Agencies | Not stated | Stated as a fit | Stated as a fit |
| Architecture & Engineering | Not stated | Not stated | Not stated |
| Consulting | Not stated | Not stated | Not stated |
| Media & Creative | Not stated | Not stated | Not stated |
| Technology | Not stated | Not stated | Not stated |
The table combines the industries the vendor addresses with the company sizes the tool is aimed at. An empty cell means the combination is not stated, not that it is ruled out.
Pros and Cons
Strengths
- Unlimited published pages on every plan
- Ten team members included from the Create plan
- Server-side A/B testing on the Optimize plan
- Email sends included: 15,000 a month on Create, 30,000 on Optimize
Limitations
- Entry plan costs $99 per month billed monthly
- A/B testing is not listed on the Create plan
- A card is required for the trial, which ends at 2,500 unique visitors
- Heatmaps only on the custom-priced Convert plan
Pricing
-
Create
$99 / month
Billed monthly, or $79 per month billed annually. 15,000 unique monthly visitors, unlimited published pages, 10 team members, 2 subdomains, AI Content, 15,000 email sends a month.
-
Optimize
$199 / month
Billed monthly, or $159 per month billed annually. 30,000 unique monthly visitors (50,000 on the expanded option), server-side A/B testing, dynamic text replacement, 30,000 email sends a month.
-
Convert
Not stated
Custom pricing after a demo. Custom limits, ad-to-page personalization, heatmaps, a dedicated customer success manager and professional services.
Best For
Alternatives and Comparisons
What users say
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